The Current Situation Of Fur Industry In China: Rapid Growth Of The Market And Insufficient Concentration Of Industries

< p > by the weakening of world economy, the days of < a href= "http://sjfzxm.com/news/index_f.asp" > luxury goods < /a > are not so good in recent years.

However, Prada, an international luxury retailer, recently announced that its net profit in the third quarter increased by 30% over the same period last year. The growth of the reverse trend was due to a 47% increase in fur sales over the same period last year, and Chinese customers became the main consumer force. Prada

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< p > the domestic consumers have always been enthusiastic about fur, but in the face of such a big cake, the listed companies such as Warren shares, which are involved in fur in China, seem to have already raised their knives and forks, but do not know where to start.

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< p > < strong > rapid growth of the market < /strong > < /p >

< p > "with the improvement of people's living standard and income, < a href=" http://cailiao.sjfzxm.com/Matertial/show/default.aspx "> fur > /a" is no longer on the high side, and the consumption class is gradually expanding.

Haining Leather City Securities Department said, in fur, mink skin is the most expensive, rabbit skin and fox skin is relatively cheaper.

All kinds of fur from hundreds of thousands of yuan, 10000 yuan, and even to thousands of people, consumers have a large choice, fur consumption market is also expanding, in recent years, sales have been in a steady growth.

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< p > with the upgrading and pformation of China's consumption, domestic fur consumption has begun to spread abroad from the previous undercurrents.

Prada's third quarter figures show that fur sales account for 64% of total sales, with sales in China increasing by 33% over the same period last year.

Prada said Europe's sales grew by 54% over the same period last year, mainly due to the strong growth momentum of Chinese tourists in Europe.

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< p > according to the statistics of China's < a target= "_blank" href= "http://www.91se91.com/" > leather < /a >, China's fur consumption is on the rise. The market growth rate of domestic leather a target= "_blank" href= "_blank" > dress less than 22.4% is as high as 22.4%.

It is estimated that the domestic fur consumption market will reach 16 billion 423 million yuan by 2015.

In 2010, of the 2 million 500 thousand fur products in the world, China consumed 1 million 500 thousand, more than half.

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< p > more interesting statistics show that 80% of mink skins sold by international fur auction houses are bought by Chinese buyers as the mink skins represented by high-grade fur.

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< p > < strong > industry concentration is less than < /strong > < /p >.

< p > although China has become a big country of fur consumption from data, it is easy to find that the concentration of fur industry is still very low.

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< p > as the leading manufacturer of fur manufacturing in China, fur sales increased by 17% over the first three seasons, but it still accounts for less than 1% of the total output value of the industry. This may be related to the immature fur market in China.

Obviously, there is much room for improvement in industry concentration.

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"P >" Xu Yaping, a representative of China's stock and securities affairs, told reporters that most of the fur products sold in the international market were processed in China. The company also mainly engaged in licensed production and authorized OEM production, concentrating on exporting to countries such as Europe and the United States, accounting for more than 90%.

And the relatively strong domestic market, the proportion of sales of the company is very small.

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< p > "this is not a company deliberately ignoring the domestic market, for its special reasons, but we are adjusting our strategy to make domestic sales."

Xu Yaping said that compared to the European and American markets with mature fur industry, domestic market demand has begun to rise, but it is still in its infancy, and fur consumption concept and value need to be explored and cultivated.

In the domestic market, various brands of fish are mixed up, and there is basically no decent Chinese fur brand. The high-end fur consumption is basically occupied by foreign brands.

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The problem facing the domestic fur industry lies in the fact that if we want to expand the domestic market, we must set up sales channels for distribution, but this step is facing a shortage of funds. P

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< p > it is estimated that only about 100 square meters of fur stores can be sold, with a cost of only about 5 million, which is much higher than that of the general consumer industry.

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< p > "the potential of domestic fur market will be great. However, in order to meet the operational standards of these mature markets in Europe and America, there is still a long way to go for domestic enterprises."

Ping An Securities [micro-blog] < a target= "_blank" href= "http://www.91se91.com/" > textile < /a > products and a target= "_blank" href= "http://www.91se91.com/" > dress less than > industry analyst Yu Xuhui introduced that under the premise of ensuring the quality of fur products, enterprises increase the number and scale of opening shop is the first step, and advertising is also very necessary.

At present, there is no local famous brand of fur in China, which is also a good opportunity for fur enterprises to establish brand names.

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