Xie Rongfang: Efforts In Quality, Raw Materials, Technology And Other Links

< p > < strong > anti-dumping is not an unfamiliar word for < /strong > a href= "http://www.91se91.com/news/index_c.asp" > strong > Chinese shoes enterprise < /strong > /a > strong >

< /strong > < /p >.

< p > since 2005, the anti-dumping investigation was carried out on the basis of artificially reducing the price of Chinese shoes enterprises. The EU has already had a history of seven years for Chinese leather shoes.

As early as 1995, the EU had blocked the Chinese shoe companies to enter Europe for ten years through quota restrictions.

< /p >

< p > reporter: after decades of development, domestic shoe enterprises have made a lot of achievements, but they have been frustrated in the course of globalization.

What is the biggest obstacle? < /p >

< p > Xie Rongfang: < a href= "http://www.91se91.com/news/index_f.asp" > domestic shoe enterprises < /a > the biggest obstacle to globalization strategy is trade barriers and technical barriers.

In fact, the anti-dumping duty is not the newest means of the European Union. They have launched a series of new laws and regulations. The focus of these new regulations is to monitor the raw materials of clothing, leather shoes and other industries.

As a result, the cost pressure of domestic enterprises will become greater.

Therefore, although we won the lawsuit against anti-dumping, we did not fundamentally break down trade barriers and technical barriers.

< /p >

< p > reporter: conversely, these will also force domestic shoe companies to pay more attention to the quality and technology of products. < /p >

< p > Xie Rongfang: Yes.

From another point of view, the existence of trade barriers and technical barriers can also be a good thing, because such barriers are forcing our enterprises to keep good quality.

If the quality is caught by others, the consequences will be very serious.

In order not to let the European Union take the lead, domestic enterprises can only work hard in terms of quality, raw materials, technology and so on.

< /p >

< p > reporter: some European enterprises seem unwilling to sanction China too? < /p >

< p > Xie Rongfang: many enterprises in Europe really do not want the EU to impose sanctions on China.

Because Chinese enterprises are cooperative with them, and cooperation has been increasing in recent years.

In Italy, we have more cooperation with our association than Italy a href= http://fz.sjfzxm.com/, leather shoes /a Association and local government.

Italy's local government has come to Wenzhou many times to discuss cooperation.

In fact, we think this way is very good, they recommend a batch of enterprises, we recommend a batch of enterprises, let the two enterprises sit together to chat, familiar with each other, so as to increase the depth of cooperation between the two sides.

< /p >

< p > reporter: how will China and the EU achieve better cooperation and win-win cooperation in the future? < /p >

< p > Xie Rongfang: businessmen are interested in interests.

The cooperation between EU enterprises and Chinese enterprises is based on mutual benefit, and the EU's consideration is from the perspective of trade protectionism.

The EU mainly thought that after the entry of Chinese enterprises, some shoe workers lost their jobs and some enterprises went bankrupt. However, such bankruptcies and unemployment are part of the market economy, and more European enterprises have gained benefits in cooperation with Chinese enterprises.

< /p >

< p > in fact, in the time of "double anti war" and "burning Wenzhou shoes", enterprises in Italy and Spain have been working with Chinese enterprises.

< /p >

< p > reporter: the victory of Zhejiang AOKANG shoe Limited by Share Ltd in the EU anti-dumping lawsuit is an opportunity for Wenzhou shoe enterprises to change. < /p >

< p > Xie Rongfang: Wenzhou shoe leather industry must pform from brand aspect in the future.

From selling products to selling brands, only shoes enterprises become brand players, can Wenzhou become a shoe capital in name only.

China is already a big country with a > shoemaking "/a", but we must make sure that those really strong enterprises will be stronger and bigger by means of wave breaking sand.

< /p >

< p > reporter: is there any way to choose? < /p >

< p > Xie Rongfang: there is no doubt that technology shoemaking is the future direction.

In 2004, China began to study technology shoemaking and had a relatively mature plan.

At the same time, we take the leather shoes of ECCO company in Denmark as a blueprint to research and formulate the technology shoemaking plan.

< /p >

< p > reporter: the difference between domestic shoe enterprises and world-class companies is mainly reflected in the brand effect. < /p >

< p > Xie Rongfang: Yes.

ECCO is above the international leather shoes brands in Spain and Italy.

ECCO doesn't advertise for himself, but sales are considerable.

What's more, their shoes have very high added value.

ECCO waterproof leather shoes 2988 yuan, not waterproof leather shoes 1988 yuan, and their cost even lower than many domestic enterprises leather shoes.

Their strength lies in their innovative design and advanced process, especially the technological process. An assembly line can complete production only by four college students.

< /p >

< p > reporter: can Wenzhou technology shoe making plan be realized within a few years? < /p >

< p > Xie Rongfang: now there are enterprises that follow the example of ECCO. In 2011, the Zhejiang provincial science and Technology Commission has already set up a project for us.

In fact, in 2004, when we got the plan out, we also began to try to achieve < a href= "http://www.91se91.com/news/index_x.asp" > Technology shoes < /a >.

Compared with the enterprises in Guangdong and Fujian, Wenzhou is an advanced technology shoemaking company, but 80% of Wenzhou's large enterprises are still in the traditional mode of production. It is expected that in the next five years, the whole industry of Wenzhou will be able to realize scientific and technological shoemaking.

< /p >

< p > the difficulty lies in the mastery of core technology.

Now the core technology is in the hands of individual enterprises in the country, and other enterprises will encounter technical bottlenecks in achieving this goal.

< /p >

< p > reporter: is the core issue still a question of promotion? < /p >

< p > Xie Rongfang: Yes.

Wenzhou's imitation of ECCO has exceeded ECCO in core technology.

Moreover, the hardware level of some leading enterprises in Wenzhou is also world-class.

The problem now is the promotion of technology and the realization of commercialization.

< /p >