H&M Group New Member "& Other Stories"

Recently, a new member of the H&M group joined in: "Other Stories", which is not a single one. Luxury goods Brand, but it is definitely a high-end brand than H&M.

Hennes &Mauritz (H&M), a Swedish parity giant, has had a very successful ten years. Designer The Cheap& Chic series is so successful that it announces the upcoming launch of the brand new "Other Stories", announcing that it has attracted countless fashion fans for a long time. Other Stories will finally open its first shop and open online shopping in early 2013.

In fact, H&M has planned the prototype of &Other Stories a long time ago, with another brand named "COS" as well as another popular brand in the group. &Other Stories will also enter the market in chain stores but independently operated; it should not only conflict with the existing brands in H&M group but also bring new ideas to the group. &Other Stories future products at parity Clothes & Accessories The majority of accessories and cosmetics will come from the creative studios in both Stockholm and Paris.

For the first time, Ocean Print is the focus of the whole series. In the advertisements advertised in the last few days, the billowing of the clouds and the roaring of the waves presents a magnificent aspect of the ocean. Next, Other Stories's ocean prints are in the line of sight, when your vision has merged Other Stories's printed cloth with the ocean, and at last it gives people a glimpse of the dress of Other Stories.

This less than one minute image advertisement comes from the creative director of Other Stories, Sara Hild n Bengtsson and art director Carl-Axel Wahlstr m two hands, two people constantly using wide-angle and close-up photography skills, focusing entirely on marine printed cloth, Model and clothing are not their focus. A large number of sea and wave close-up is a new angle to arouse the world's respect for "natural beauty". As their parity brand, the brand communication of Other Stories's first advertisement is very cocky.

Let us pay close attention to it. & Other Stories Now!