Quanzhou Shoe Clothing Year-End Sale Will Be Promoted Ahead Of Schedule.

< p > for the labor-intensive industries such as "a href=" http://www.91se91.com/news/index_p.asp "> Quanzhou < /a > textile," a href= "http://www.91se91.com/news/index_x.asp" > shoes and clothes "/a" and so on, at the end of each year, all kinds of promotion meetings, factory shops and special sales meetings have become the practice. The biggest difference from previous years is that the promotion at the end of this year shows the phenomenon of "advance and embrace". < /p >
< p > many industry people attribute it to the pressure brought by high storage to enterprises, forcing enterprises to expand the marketing of this channel with greater discount and longer promotion cycle, so as to reduce the pressure of inventory and capital chain. < /p >
< p > but I believe that this is not a new direction of brand promotion and dislocation sales. Notice that the huge cost invested in the process of brand building is eventually passed on to the terminal consumers with higher commodity pricing. Although many potential consumer groups have high expectations and identities for these brands, a slight high price for them has, to a considerable extent, stopped their pace towards brand. < /p >
"P" and year-end "a href=" http://www.91se91.com/business/ "sale" /a "and other promotions just showed the close relationship between the brand and the end consumers. The usual unreachable commodities are sold at an ultra-low discount, and all the potential consumer groups who have wandering outside the edge have been swept away. This part of the consumer group in the future product experience, subtle brand identity, and through word of mouth, attract more consumer groups to brand concerns. This is not the expansion of sales channels and the spread of brand influence in enterprises. We believe that the benefits obtained are no less than the usual publicity and promotion of enterprises. < /p >
< p > but this mode is also a test for enterprises, testing the importance and intensity of the brand. At the sale site, the author also saw that most of the products displayed on the two or three line brand stands were the backlog stocks at the beginning of last year or even last year, some of the booths were even sold with defective products. It is understandable for enterprises to reduce inventory needs and practices. However, year-end sale will simply be used as a platform for dumping, ignoring the construction of brand, and it will appear unwise and short-sighted. The concern of the industry is also here. At the same time, the quality of the products can not reach the low price, and the loss to the brand is undoubtedly for the enterprises. < /p >
< p > cheap and good quality has always dominated the consumption concept of the Chinese people. Year-end sale and other promotions can better and more fully reflect this point, and believe that even for the enterprise, it can get no less than usual marketing benefits. A better balance between price discount and brand influence will help consumers to enjoy mutual benefits. Then, how can this year-end promotion be more open and open? "/p".