Heshan Footwear Alliance Hosts The "Star Dream Fashion Covenant" Order Meeting

< p > from December 15 to 17, 2012, the first "star dream and fashion covenant" order meeting organized by < a href= "http://www.91se91.com/news/index_x.asp" > Heshan footwear industry < /a > alliance and the spring 2013 men's and women's shoes new shoes conference was held at a href= "http:// www.91se91.com/news/index_p.asp" > Guangzhou "/a" West Chai Road Star shoes Plaza. More than 100 businessmen and guests from all over the country attended the opening ceremony.

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< p > the footwear industry in Heshan has a long history and can be traced back to the Qing Dynasty.

After the reform and opening up, it has become the traditional dominant industry and regional characteristic industry in the industrial system of Heshan. By the China Leather Association and the Heshan Municipal People's government, the "industrial upgrading - Chinese men's shoes production base" has been built. It is well known to the Chinese and foreign footwear industry. At the most prosperous stage, 98% of the world's famous brand leather shoes have been OEM in Heshan.

At present, there are more than 1000 footwear production and associated enterprises in Heshan, and a relatively complete supporting industrial chain has been formed, with more than 50 thousand employees, and 60 million pairs of formal shoes and casual shoes are produced each year. The output value is 10 billion yuan, accounting for 15% of the total industrial output value of the city.

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< p > in recent years, Heshan has adopted the way of "enterprise creation, chamber of commerce promotion and government support" to promote the creation of regional brand of "China's men's shoes production base".

Due to the debt crisis in Europe and the United States and other countries, the global manufacturing industry is facing a new round of severe market tests. The footwear industry in Heshan is also facing enormous pressure such as the international market is weak and the growth rate of foreign trade is declining. This year's orders are reduced by about 30% compared with last year.

To this end, Heshan has actively guided enterprises to upgrade and pform their own brands and enhance their market competitiveness. On the other hand, efforts have been made to change the traditional practice of "waiting for passengers" and "waiting for orders", and take the initiative to step out of the factories, markets, provinces and doors, and constantly open up the shoe products market. They have organized footwear enterprises to participate in the Italy international Milan shoes exhibition, Hongkong shoes exhibition, Canton Fair, Shanghai China International Footwear Exhibition and Guangdong Provincial People's government's economic and trade talks held in Chengdu, Shenyang, Zhengzhou, Wuhan, Wuhan, Wuhan, and other large and medium-sized cities to expand the product market.

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< p > in May this year, more than and 200 middle and high-end footwear manufacturers in Heshan jointly organized a group to establish the Heshan footwear industry alliance in Guangzhou star international shoe Plaza, relying on Guangzhou's big market, jointly developing R & D, production and exhibition platform at home and abroad.

At present, the shoe-making enterprises in the city have established Heshan brand shoe stores or sales counters in more than 100 large and medium-sized cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Hainan and Guangxi. More than 200 enterprises have "electric shock" online promotion, and more than 20 enterprises have the right to operate import and export business independently, and their products are exported to more than 50 countries and regions such as the United States, Russia and Japan.

The first order meeting held in Guangzhou is another step to create business opportunities for production and sales in the spring of 2013, aiming at strengthening the development of the domestic market, especially the northern market, against the weakness of the a href= "http://www.91se91.com/news/index_s.asp" and the export market < /a > after the establishment of the Heshan footwear industry Alliance in Guangzhou.

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