High Inventory Homogenization Forces China'S Sports Brand Pformation And Upgrading

< p > recently, the spring and summer ordering meeting of the famous sports brands such as a href= "http://www.91se91.com/news/index_x.asp" > Anta < /a > PEAK and PEAK were not very optimistic. According to the relevant data, compared with the same period last year, the decline was 20% to 30%.

The http://www.paixie.net/ knowledge encyclopedia shows that the sports brand market situation in 2013 is still grim. But if effective depth adjustment is carried out, with the help of foam guide shopping platform, brand upgrading still has great market development space.

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Before P, China's sports brand continued to be in the "cold winter" state, and the momentum of development was much worse than before. Under the dual attack of weak economic market and high inventory, China's sporting goods enterprises continued to sink, and the competitiveness of domestic sports brands continued to increase.

According to Lining's official flagship store data, the order will be cold in the second quarter of 2013, and the order volume has declined. The official website of Anta official also indicated that the order volume in the second quarter of 2013 also dropped by 15%~25% compared with the same period last year.

Apart from domestic sports brands, the international first-line sports brands are also doomed to fail. From Adidas's Clover official website, Adidas's orders in China also declined this year.

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Besides P, high inventory has also become a major factor in the deterioration of the sports brand industry market.

Quite a number of popular shoe styles that had been popular with consumers were also affected. Related media reports showed that the sales volume of Jordan sports shoes dropped by more than 10% compared with the same period last year.

Peak basketball shoes, which are popular among basketball fans, are not as good as the same period last year.

Faced with such a bad form, many people in the industry have given advice: domestic sports brands should formulate countermeasures as soon as possible, carry out industry adjustment and enterprises' pformation and upgrading.

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< p > aiming at the poor demand of the industry, many sports brands will not sit idly by.

Most brands clean up inventory through price war.

Nike a href= "http://www.91se91.com/news/index_c.asp" > 360 official website < /a > promotional discount activities, indeed cleaned up a lot of inventory, Nike shoes price substantial price reduction attracted many consumers.

According to relevant media, even if China's most famous brand of old brand shoes, the wholesale price of children's shoes is also difficult to escape the price dilemma.

But the long price war is actually a kind of internal injury. At this point, Lining took more sensible measures.

According to Lining's official website, in 2013, Lining will expand its sales channels by settling into overseas markets and pinching cooperation with international brands to solve the problem of high inventory.

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< p > brand giants are busy expanding pformation, and the new sports brand is trying to build a brand.

Fujian Iverson Brand Marketing Co., Ltd. formally signed a contract with international basketball star Allen Iverson for a short period of time. Iverson's sneakers have become the new favorite of consumers. Many Iverson fans are wearing the Iverson brand as the ball mark, with the star effect, Iverson brand is growing against the trend.

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< p > the development of enterprises needs to be constantly upgraded. Eliminating inventory can not rely on blind price war.

The practice of foreign first-line brand Adidas is worth learning from.

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< p > why Adidas Trifolium sports shoes < a href= "http://www.91se91.com/business/" > sales volume < /a > always according to sports brand forefront, the main reason is Adidas's sales strategy.

Ten years ago, Adidas's first line market was on the mainland, while China was the three line market. The sale of cheap goods in China not only maintained brand value but also consumed inventory.

Adidas Trifolium shoes have successfully opened up the Chinese market and become well-known footwear. Other Adidas products are also listed in China. For example, Adidas's Qingfeng series is loved by many Chinese consumers, and the concept of Adidas is imported into the Chinese concept of consumption.

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In the development of Chinese sports brand, the promotion of brand value is as important as the consumption of inventory. < p >

The domestic market in 2013 is bound to be more severe. On the road of pformation and upgrading, we need forward-looking vision and repeated game spirit.

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