Children's Shoes Brand Faces Three Choices In The Business Trend.

Once the king of tobacco, Zhu Shijian, 85, became a billionaire again. This time, his rise is no longer based on tobacco, but with a two degree venture sugar candy orange to Beijing. The website sells more than 1500 boxes per day, totaling 75 thousand tons. Vanke chairman Wang Shi sighed, "what would I think if I met his frustration and reached his age? I knew I would not be as brave as he was."

Every choice is a brave leap.

When the big wave of electricity supplier surges into the market, the major industries are facing new challenges. Children's shoes enterprises The same is true.

Do OR do not do

"The necessity of children's shoes enterprises to do business is mainly based on three levels: first, as a channel to digest inventory, two as a means of brand communication, and three as a supplement to offline sales channels." Fujian footwear industry association children shoes branch secretary general Xie Jiasheng said.

"Going with the flow" is the answer to why children's shoes enterprises choose the unified standard of electricity suppliers. The electricity supplier is the trend of the future, and the shops are becoming more and more difficult to earn. Children's shoes enterprises have to adapt to this demand. But after all, some netizens are not comfortable with online shopping. For this problem, Zheng Yongqi, marketing director of Newell's children's shoes china operations center, said: "if you want to look at the brand or go to the brand, you won't have big problems if you buy it at the flagship store, and the quality products are guaranteed to return within 7 days. For enterprises, it is not even sold. Customers' online response is more rapid than that of physical stores, and buyers are unhappy if they are given bad reviews.

Therefore, Quanzhou Most children's shoes enterprises have already started the business channel. But so far, the brand of children's shoes that the electricity supplier has done well is still not. It remains to be seen whether children's shoes enterprises choose the electricity supplier wisely.

Outsourcing OR self run

Dong Zheng children's products Co., Ltd. began to do business in October last year. After outsourcing to the operator of the electricity supplier for 2 months, he took over himself at the beginning of this year.

"There are still some business dealings with the operation company, but now most of the platforms are on our own." Hong Xia, manager of Eastern market department, told reporters. It is reported that the total number of Dong Zheng's electricity supplier team is 18, and now its storage capacity is 50000 pairs, and it is expected to increase to 200 thousand pairs next year.

The reporter understands, the mode that Quanzhou children shoe business starts electric business is roughly outsourcing first. Newarz children's shoes have just been in contact with the electricity supplier for half a year, and they are also outsourcing to the generation operation company. Zheng Yongqi said frankly: "generally it is for others to do it, because enterprises do not understand it is not professional, and so on and so on."

But there are also some children's shoes choose from the beginning of their own business, such as preparing for the beginning of next year, the electricity supplier's card road supplies limited. Industry experts say it is not that easy to build their own e-commerce team. The first is the introduction of professional talents and the cost of investment. Now the electricity suppliers are also rising. They need to have good salary and pursue a good quality of life. Secondly, the B2C resources are mastered, so that they can have high click rate and good webpage location. Finally, the choice of goods.

In this regard, Du Zhanghui, general manager of Quanzhou Daocheng Trading Co., Ltd. believes that no matter whether the enterprise operates or outsourced, there is nothing wrong with it. Enterprises should adjust their resources according to their own goals. The biggest advantage of the electricity supplier's operation is that it will help the enterprises to start the electricity supplier faster, and the disadvantage is that they do not know the goods organization and their future development plan.

Huang Wenhui's views on Xiamen's grand commercial limited are somewhat different. "Fujian, including Xiamen, compared with Jiangsu and Zhejiang," the whole generation of operators of the soil is not very good. A lot of Minnan bosses are narrow minded. They have no experience and ability to give you the early work. When you do it, they will see that the profits are high enough to take back. And the shoe companies in Wenzhou feel that they should win together. Since you have the ability, it will be better for you to do better, and the two sides will be mutually beneficial. "

"Now there is a big problem in the operation of the generation, they let the enterprise produce 10 thousand products on Juhuasuan, but actually only sold 100 pieces, which is a great harm to the enterprise." Du Zhanghui said. Huang Wenhui agreed with him. He said that before he worked with little tinkling children's shoes, it took 3 months for the king to do a deep understanding of tinkling. "Early communication is in place, and later development can be smooth." Huang Wenhui said.

Unified brand OR sub brand

Xing Xing children's products Co., Ltd. launched this year's net marketing brand "encrypted dog". Subsequently, Kate children's products Co., Ltd. also registered an e-commerce brand "one baby." At present, the flagship store has been set up in Tmall, Jingdong mall and shop No. 1.

"Another online brand business should be a more recognised channel for e-commerce. The premise is that the company has strength. Because it is not possible to sell a single brand online, and it can not be sold under the line, there is a certain risk. It must be a company with a certain strength to do so. Hong Xia said. According to another industry, karting and Fuxing are conventional techniques, but they also have a bit of a habit of hiding their ears and stealing. The products are the same, but the brands are different and the prices are different.

In addition to Kanding and fun, most children's shoes enterprises in Quanzhou still choose to make the same brand, but online and offline products are "different".

"Most of the online products are off-season products, and the products are seasonal products under the line. The styles are quite new." Xie Jiasheng thinks this is the biggest difference between children's shoes and offline products.

Zheng Yongqi also said that the main business of children's shoes enterprises is to sell inventory. In addition to inventory, some children's shoes enterprises have launched online special contributions. "There is nothing wrong with fully sold inventory and completely new capital, but it depends on the senior experience of the enterprise. The products of Dong Zheng are 40% and 60% are non stocks. Our online contributions are Independent design Although it is produced with domestic sales, there will definitely be a dedicated line in the future.

In addition, price orientation is still the dominant factor in online shopping behavior. Enterprises are offering low price products to cater to users' consumption psychology, which will inevitably lead to slightly simpler online products in terms of technology and style.

Although the physical bookstore has been on the brink of collapse under the impact of online bookstore websites such as excellence, Dangdang, etc., but in the future whether the children's shoes business will replace the physical stores, many people still believe that online shops completely replace the offline shop. The advantage of the electricity supplier in the region, time and speed is unquestionable, but the load of the brand and the experience of the product have not been well obtained from the electricity supplier.

Single questions seem simple, not A or B. Each has fifty percent chances, and the answer is neither right nor wrong. And children's shoes enterprises "electric shock" to do far more than just the three options mentioned above, and each enterprise's own situation is different, even if the same choice, the results may be quite different. Therefore, when children's shoes enterprises choose the "electricity supplier", they should make the greatest success because they are suited to their own needs and are in line with the times.