Han Du Yi House Will Launch Footwear Brand
< p > according to the understanding of the billion power network, < a href= "http://www.91se91.com/news/index_c.asp" > Korean clothing house < /a > is about to launch the seventh brand of Hanfeng fast fashion shoes brand BLACKQUEEN, stepping into the category of women's shoes and constantly improving the multi brand operation pattern.
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< p > before that, Han Du Yi house has developed Hanfeng fast fashion ladies brand HSTYLE, Hanfeng fast fashion men's wear brand AMH, children's wear MINIZARU, Oriental retro wind a href= http://sjfzxm.com/DESIGN/designer/index.asp, original designer < /a > brand element SOLINE, and Hanfeng fast fashion cowboy brand JeansPoint, Hanfeng fashion brand OL six brands.
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< p > Han dresses said that the first brand women's wear HSTYLE was founded on the foundation of the follow-up Korean style fast fashion brand.
Not only Tmall and Taobao bazaar HSTYLE have become the most comprehensive brand of women's clothing, but also have been expanding the distribution platform, currently more than 10.
In the Jingdong, fan V+, shop 1, Mcglaughlin and other platforms, the sales of Han dresses are the first category of women's clothing category.
Women's clothing brand HSTYLE is the leader of Han dresses, and HSTYLE has established the industry status of Korea's clothing house Han Feng's fast fashion first brand.
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After the occupation of the Korean fashion dress market by HSTYLE, Korea's P has launched different brands, forming a multi brand strategy to deal with more market segments and consumer groups to meet the needs of different consumers.
Han Du she said that the multi brand strategy is not only differentiated from the category, such as women's wear, men's wear, accessories, children's clothing and so on, but also the consumers' age and purchasing ability, fabric quality and style preferences.
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< p > Han Du Yi house introduces to the billion power network. The consumer groups of Hanfeng OL fashion brand SoNeed are more inclined to mature office white-collar workers; Hanfeng fast fashion cowboy brand JeansPoint buyers are definitely more inclined to the cowboy material crowd; as for Hanfeng fashion brand BLACKQUEEN, it is subdivided according to the category.
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< p > according to the understanding of the billion power network, the multi brand strategy started by Han Du Yi house is still supported by the model of the pick up teacher system (buyer system), and continues the trend of fast fashion.
But different brands also set up different project teams.
From product development to design to operation, there are different heads in charge of special management.
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< p > it is learnt that the upcoming supplier of Korean fashion brand a href= "http://www.91se91.com/news/index_x.asp" > women's shoes brand < /a > BLACKQUEEN is also actively recruiting. Suppliers can get the ERP support of Korea's clothes house, and manage all kinds of data coordination in ERP information management system.
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