CHIC Exhibition: European Fashion Brand Strong Enter China Market

Less than p days ago, China International a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" a target= "_blank" href= "_blank" > clothing "Expo" (")" - the European fashion trade center (press) media meeting was held in Beijing.

The meeting will focus on the development of EFTC in the Chinese market. The founder of Werner Kuenstle, EFTC, introduced the strategic planning of EFTC and the achievements it has achieved at present, expressing the European brand's confidence in entering the Chinese market and discussing and communicating with the industry media on the topic of "how EFTC enhances brand awareness in Europe", "the advantages of German clothing brands entering the Chinese market", and "CHIC's role in the platform for overseas brands to enter the Chinese market".

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According to P, EFTC has been rooted in Asia for over 15 years and is headquartered in Hongkong. It is mainly engaged in the agency, retail wholesale and underwriting of European high fashion.

EFTC brings different European fashion brands from elegance to romance, from fashion to nobility, to the Asian fashion world.

EFTC provides general agent services in Asia for all world-class brands from Europe. Its services range from major cities in China, such as Beijing, Shanghai, Dalian, Harbin, Shenyang, Nanjing, Guangzhou, Hangzhou, Wenzhou and Shenzhen to a wide range of businesses.

Compared with other industries, EFTC is more active in opening up new opportunities for customers, presenting the latest and most popular brands in European continent in the most appropriate way.

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< p > EFTC set up a bridge between China and European fashion. During this period, Mr. Werner Kuenstle played an important role in pushing hands.

According to Mr. Werner Kuenstle, EFTC provides services to European brands through consultancy and training. Through the communication with major shopping malls in China, it helps these brands establish connections with the Chinese market, and provides analysis and suggestions to the cooperative brands on market research, product promotion, marketing planning and so on.

He said that in the context of the global economic downturn, brands are looking for a breakthrough and a strong market. The potential consumer market in China will undoubtedly become the focus of European brands.

However, influenced by cultural and market differences, European brands often encounter many bottlenecks and difficulties when they enter the Chinese market.

For example, some European brands did not intervene in the Chinese market independently, and lack of knowledge and long-term planning for the market. At the very beginning, they developed too fast and eventually had to withdraw from the Chinese market.

EFTC is to solve this problem for brands. As a communication and public relations department, EFTC is not only a bridge for European brands to enter the Chinese market in advance, but also a consultant for later brand growth and development. It helps brands build a solid foundation and develop steadily.

To enhance brand awareness, EFTC not only provides effective sales channels, public relations services, brand and Chinese market, but also regularly displays the latest samples of brands in the showroom in Hongkong, and hosts overseas exhibitions for the brand.

At the same time, EFTC also provides a single brand franchise business in mainland China and Hongkong.

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< p > innovative and unique, excellent quality has always been the direction that EFTC seeks when running fashion brands, and constantly seeks brands with the same business philosophy and common vision as partners.

For this reason, EFTC tries to find some like-minded brands as partners.

Some famous brands in the world, such as Barutti, CINQUE, SET, Gardeur, OUI, LUCCIA, DIGEL, RABE, Sportalm, Frieda&Freddies, Sem Sportalm, are all important partners.

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< p > according to the introduction, there are EFTC brands which are very influential in our country.

For example, SEM PER LEI is a women's clothing brand from Germany. It has become a synonym for European women's high fashion and ranks among the leading brands in Germany.

The brand is proficient in garment cutting, and can skillfully apply colors and raw materials.

Brand advocating "modern style, elegant freedom", rich in the same line products and diversified choice is the perfect interpretation of it.

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< p > the Barutti brand from Germany is the a href= "http://sjfzxm.com/news/index_f.asp" of PEINE GmbH company. The brand name is "/a". The brand pursues the creed and idea of the whole company, showing the latest trend of the international men's wear, and displaying the distinct product personality characteristics. Among them, jacket and trousers version are various and model is complete, which can meet the needs of all kinds of customer groups and become the first choice for men in work, leisure or other important occasions.

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The pursuit of quality, comfort and fit is the common feature of European brands. P emphasizes the texture, freedom and simplicity. It shows the most authentic feeling of life and is practical. This is the competitive advantage of European brands.

In addition, EFTC is always following up, and timely feedback information to Chinese brand consumers and customer group characteristics. These European brands have developed well after entering the Chinese market.

Such as Austria brand Sportlam, the perfect combination of pure sports spirit and snowy dress, due to suit the cold climate in the north, and attach importance to the tailoring of the tall figure of the northern people, its ski suit has been favored by customers just when it comes into the market.

At present, the sales network is located in northern cities such as Beijing, Harbin and Changchun.

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< p > attending the CHIC exhibition is an important part of EFTC's brand promotion.

Mr. Werner Kuenstle has always attached importance to CHIC's important role in displaying the brand.

As early as more than ten years ago, EFTC has participated in the CHIC exhibition in the Hongkong TDC exhibition hall.

At the 2012 CHIC exhibition, EFTC joined the 12 brands of its group to become one of the most powerful brands in Europe.

In 2013, EFTC has identified 8 brands such as SEM PER LEI, RABE and SPORTALM to participate in CHIC2013 a href= "http://sjfzxm.com/news/index_z.asp" > exhibition > /a >.

Werner Kuenstle told reporters that European brands can smoothly enter the Chinese market, thanks to frequent communication and effective cooperation in China.

The invitation of CHIC and China's shopping malls to overseas brands such as Europe has strengthened overseas brands' interest in the Chinese market and strengthened the confidence of European brands to enter the Chinese market.

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< p > Werner Kuenstle said with regret that many European brands entering the Chinese market will find that China has its own unique fashion rules. The Chinese market is very different from the European market. European businesses sometimes do not understand the operation procedures and rules of China's shopping malls, or even lack substantive communication with Chinese agents.

Therefore, for overseas brands entering the Chinese market, CHIC has become an indispensable platform and partner.

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Wang Fang, deputy general manager of Beijing Fashion Expo International Exhibition Co., Ltd. also said that to cooperate with and help overseas brands to enter the Chinese market, providing services for them has always been the aim and goal of CHIC. P

CHIC has done a lot of detailed work in order to deepen the understanding of Chinese brands and business rules by overseas brands.

It includes holding a special party to provide a one to one service for brands and middlemen to effectively meet each other's needs.

In the process, the successful experience of international brands in China also provides reference and thinking for CHIC to serve Chinese brands to the world.

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"P", she also stressed that the impact of the international macroeconomic cycle downturn, international brands into the Chinese market is the general trend.

In the past two years, the overseas brands have entered the professional exhibition area directly, and they are eager to establish direct relationship with Chinese agents.

Therefore, next, CHIC will strengthen confidence and continue to strengthen its in-depth service to domestic and foreign brands. In 2013, CHIC will innovate from two aspects. First, cater to the diversified needs of domestic and foreign brands, constantly try to figure out and perfect them, and develop towards diversification.

Two, we should make good use of science and technology to explore the market opportunities for domestic and foreign brands in China, and spare no effort to play the leading role in fashion.

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