The Sixteenth Ningbo International Fashion Festival Is Splendid.

Tomorrow, the shore of the East China Sea.

The famous city of Ningbo will usher in the annual clothing festival: more than 50 countries and regions, 387 enterprises, 335 brands appear on the same stage, 20 brand special show shows in succession, 4 popular trend series publishing activities lead the fashion industry new fashion.

As the first comprehensive cultural and economic activities held by our city, Ningbo international garment Festival has successfully entered its sixteenth year.

Relying on the advantages of garment industry and insisting on "taking festival as a medium and promoting prosperity", the clothing festival has become an important platform for Ningbo to promote opening up to the outside world, display the city's image, promote economic and social development, and strengthen the cooperation of garment industry at home and abroad since 1997.

Around the theme of "creative Ningbo and neon Orient", the sixteenth Ningbo.

It will focus on upgrading the R & D design ability of our garment industry, strengthening international industrial cooperation, expanding marketing channels, improving the market share of garment in Ningbo, promoting industrial pformation and upgrading, and realizing the historic pformation of Ningbo's clothing from big to strong.

Dilute the outstanding industry of festivals

The sixteenth Ningbo international clothing festival continues to be led by the Municipal Economic and Information Committee.

"In line with the principle of" relying on industry, service industry and upgrading industry ", following the principle of" union of festivals and meetings, the principle of giving priority to meetings ", this garment festival aims to promote industrial pformation and upgrading, dilute festivals, highlight industries and become more pragmatic and professional.

Zhou Xueming, deputy director of the sixteenth Ningbo International Fashion Festival Organizing Committee's office and deputy director of the Municipal Commission of letters and commissions, said.

It is reported that the ten thematic activities are basically made around the industry, among which the core activities of the costumes Festival are the sixteenth Ningbo international costumes.

The Expo will set up an activity platform for exhibitors to expand their markets, trade and economic cooperation, brand cultivation, fashion publishing and information exchange.

"After the government and industry jointly create and cultivate carefully, the Expo has become the first UFI accreditation of the International Exhibition Industry Association in East China.

At the same time, its exhibits also developed from single men's clothing to a complete industrial chain covering men's wear, women's wear, children's wear, business casual wear, clothing, accessories, clothing machinery, fashion trend publishing and so on.

Clothing festival organizing committee responsible person said that this year's clothing display plates, men's wear, women's wear, children's wear hundred flowers bloom, highlighting the diversified development pattern of our garment industry has made a breakthrough, the rising trend of clothing brand gradient gradually formed.

In addition, the series of popular trend publishing activities, the national clothing dealers conference, the China clothing forum, the "E+ Wardrobe" national clothing business conference, the Ningbo clothing international buyer's order meeting and so on are all held at the Ningbo International Convention and Exhibition Center.

During the fashion festival, there were 20 brand shows, including 14 on-site exhibition centers, 6 venues in Pearl Plaza, and another 5 new Chinese venues.

The special issue has provided opportunities for clothing companies and designers to learn and communicate, and is also one of the ways for brands to expand their influence.

Exhibitors brand innovation high

Reporters learned that the clothing festival from Hongkong, Taiwan, South Korea, Finland, Germany, Italy, the United States and more than 50 countries and regions of the 387 enterprises, 335 brands participated in the exhibition, the number and quality of the exhibition reached a new high.

Compared with previous years, this year's brand Expo has strong momentum of its own brand.

For example, GabbyLoop children's wear, DBI women's wear and 22ND men's wear are the first independent brands of foreign trade enterprises participating in the Expo.

The brand of women's wear increased significantly.

Last year, the women's wear hall, which was first built by Fashion Festival, was welcomed by exhibitors. This year, the size of women's wear hall has been further expanded, an increase of 20% over last year.

Apart from the famous brands such as Lok CHO, SV, Dan Keyun, Hua Shi Mei, Yi Si Jun Kai, myrh Fei, Eno, AIT, Tianya and so on, the ONE MORE, the famous Chinese fashion men's well-known group, will be introduced for the first time at the fair.

Children's wear exhibition area is becoming larger and larger.

After several years of training, and the development of Ningbo children's wear brand, this year's children's wear exhibition area has become one of the highlights of the Expo. Its scale is three times higher than that of last year, and its number of brands doubled.

In addition to Barbie Lele, Chun Zi Zi, Yi Xiu and other brands, GabbyLoop, Rock cowboy, Peng Li, Yi hang, BNA will launch the children's wear brand at the scene.

Many other baby clothes and underwear brands are exhibiting.

Overseas brands participated actively.

The clothing festival, South Korea has more than 20 clothing brands group debut and many fashion shows at the scene, Italy, Taiwan, the United States designers will also enter the International Pavilion.

Among them, Italy's high-end brand COPPOLELLA (Go Bo Leila) (men's and women's wear) will hold the world's first hairstyle in the 2013 spring and autumn season at the Ningbo International Convention and Exhibition Center, and will take this opportunity to face the Asian market for the first time.

{page_break}

Publishing trend leads fashion

The clothing festival has not yet started. Many professionals in the industry have come to fame.

"We are looking forward to a series of activities of Fashion Festival, and the popular information will lead to the new fashion industry."

A new leader

That is to say.

Reporters learned that this year's series of popular trends released mainly includes four elements.

2013/2014 autumn and winter textile fabric trends in China are released in a static way: gage, Wen Xing group, YOUNGOR wool and more than 100 hundred industries will carry 2000 representative and forward-looking fabrics to make a brilliant appearance, providing creative design inspiration for exhibitors, and improving the product innovation ability and competitiveness of Ningbo garment enterprises.

2012 the cutting-edge designers come into Ningbo: 10 new Chinese designers will publish their works in the dynamic fashion show at the venue of the Expo. Through this form, they will show the latest fashion trends to the industry, convey the latest information in the industry, and recommend excellent design talents.

The exhibition will be held in Ningbo for the first time. It will introduce new designers and design works in a static way to lead the industry fashion.

China Fashion alliance cutting-edge designers and Ningbo garment enterprises docking conference: This is also the first time to organize activities, with "creative integration" as the theme, let designers and garment enterprises face-to-face communication, seeking the win-win cooperation between designers and enterprises.

Through the series of activities, the new designers will go to Ningbo to create a famous brand of the Clothing Fair.

The world economy is declining, exports are blocked, domestic demand is insufficient, and labor costs are rising.

Chinese clothing looks east China, East China clothing looks at Ningbo, and Ningbo clothing also looks at the Clothing Fair.

As a weathervane of China's clothing industry, how did the fashion festival help Ningbo break? Yesterday, the reporter interviewed Zhou Xueming, deputy director of the sixteenth Ningbo International Fashion Festival Organizing Committee's office and deputy director of the Municipal Commission of letters and commissions.

"To help Ningbo garment enterprises better pform and upgrade, compared with the past several sessions, the festival has changed from city festivals to industrial events, led by the Department responsible for exhibition to the leading departments in charge of industry, and has been pformed from the industrial status quo to the key areas of promoting industrial pformation and upgrading, and from the display of clothing industry to the conquering of the bottleneck of garment development."

In Zhou Xueming's view, the influential clothing industry event should become a powerful promoter of "Ningbo Costume" breakthrough.

The reporter has learned that this year's clothing festival highlights the theme function and industrial service function of the Clothing Fair. The organizing committee has also increased the investment in the apparel industry's economic and trade activities. The main supporting activities have been tilted to the garment industry, and the activities are arranged at the venue of the Expo so as to facilitate the exchange of guests with the exhibitors.

In recent years, there has been gratifying changes in the structure of Ningbo's clothing industry. Women's clothing, children's clothing and fast fashion brands have been developing rapidly, breaking the unique situation of Ningbo men's clothing.

But in the development of some small and medium-sized garment enterprises, design and marketing are still "short board", and these two aspects are the core competitiveness of modern garment enterprises.

"In order to help garment enterprises, especially small and medium-sized enterprises, to exert their strength in design and marketing, in recent years, we have also stepped up efforts to invest in design and marketing activities."

Zhou Xueming introduced that at this clothing festival, there were more activities in design and marketing than last year, and the guests and purchasing enterprises were higher than last year.

During the four day exhibition, there will be dozens of multinational purchasing groups, tens of thousands of designers and tens of thousands of buyers and distributors gathering in Ningbo.

"This clothing festival and Clothing Fair has developed to a new stage, blowing the historic horn of Ningbo's garment industry from big to strong."

Zhou Xueming said.