Australian Fashion Show: "Made In China" Demonstrates The Sense Of Inclusiveness And Intensification Of Design Will Be The Rule Of Development.

< p > whether it is shuttling through the bustling George street in Sydney or walking leisurely on the Queen's Boulevard, you can see the unique style of < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > brand store or a target= "_blank" href= "target=".

When entering the store to open the label of the product belonging to the label, it is often the word "Made in China (made in China"). It will be difficult to combine the strong and bold clothes with the essence of Chinese mild and restrained design, but it will still be surprised at the inclusiveness and tension of "made in China".

Under the background of East West cultural differences, Southeast Asia < a target= "_blank" href= "http://www.91se91.com/" > textile > /a > the rapid rise of manufacturing industry, China's textile and apparel products still occupy an indispensable position in the Australian market. With the improvement of product R & D capability and the expansion of market thinking, the reputation and influence of "made in China" textile and clothing products are rising.

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< p > strong > higher purchasing price is alluring. < /strong > < /p >

< p > if you want to let the exhibitors of Australia market talk about the market impression, the higher price of clothing products in the retail market is their most intuitive feeling.

Liang Aibin, director of export marketing of Beijing garment import and export Limited by Share Ltd for the first time, did some homework before launching.

She accompanied the company leaders after visiting some of the most popular shopping centers in Sydney, and found that Australia's clothing prices were generally higher than that of the United States and even the European market.

Liang Aibin detailed to reporters: "such as Tommy Hilfiger" a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > each price is twice the price of the United States, some of the mid-range brand clothing will also sell to more than 100 Australian dollars.

Liang Aibin's expectation is that the higher product market price and the strong local consumption ability reflect that she hopes to make up for the depressed demand in European and American markets through the development of the Australian market.

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During the current p era, the adverse effects of high unemployment rate and reduced expenditure plan caused by debt crisis are still spreading in the European and American consumer markets.

For China's textile and garment export enterprises, on the one hand, we should reduce production costs and maintain the order profit rate in the European and American markets; on the other hand, we should try our best to develop new customers in the unknown market.

Faced with these two pressures, it is undoubtedly the best choice to choose an export market with low threshold and high profits.

As a result, Australia, which is similar to the fashion style of European and American markets, has entered the Chinese enterprises' vision.

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P is the opposite of Australia in the southern hemisphere and Northern Hemisphere, so Australia's fashion trend is six months later than in Europe.

Gradually, the fashion characteristics of the country become less obvious and the market is more inclusive.

In addition, because the main markets are far away from each other and the population density is not big enough, the Australian textile and garment industry is not easy to generate large enterprises, but the majority of small and medium enterprises. The shortage of supply capacity leads to the high price of textile and clothing products.

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< p > Longsheng (Hongkong) textile > a target= "_blank" href= "http://www.91se91.com/" > dress < /a > exhibitors are mainly middle class garments. Fang Jianguo, general manager of the company, said: "at present, our customers in Australia are mainly brand dealers and retailers.

The prices of products they offer are generally 10%~15% higher than those in the European and American markets, and the orders are relatively stable.

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Guo Qihua, general manager of Jiangyuan economic and Trade Co., Ltd., Nantong, has been in touch with the Australian market for three or four years. The high affordability of Australian businessmen to the product price makes her optimistic about the market. "From the purchase price, the price of a single product we sell to Australian businessmen can be USD 2 US dollars higher than the US market. From the end products, the Australian market can sell US $150 for the same clothing products sold in the US market for 70 dollars," Guo Qihua said. P

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< p > < strong > < small batch > survival wisdom < /strong > /p >

< p > relatively high profit margins make Australia's a href= "http://sjfzxm.com/news/index_f.asp" > textile and garment > /a > market attractive, but the small order is one of the unavoidable problems in the market.

Orders with a quantity of less than 1000 pieces per unit have left many export enterprises at a loss. But with the accelerated pace of fashion change in Europe and the United States, the purchase mode of small single and short form is becoming mainstream, and the adaptability of export enterprises has been experienced.

At the same time, exporters' more flexible management ideas also help them open the door of the market.

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< p > "if you want to develop in the Australian market, you can not set limits on yourself first. Instead, you should try to meet the needs of the local market as much as possible, and from the perspective of the customers, you will be able to harvest more opportunities."

This is the experience of Sun Weidong, deputy general manager of Huck ham Kim Garment Co., Ltd. in Jiaxing. She remembers the process of opening up the Australian market. "In 2005, most of our export markets were concentrated in the European and American markets.

At that time, we had only one customer in the Australian market.

At first, when we were doing business with him, we also felt uncomfortable, because orders were usually only about 200~300 pieces, but slowly we found that this is the characteristics of the Australian market.

There are many local designer brands in Australia. They don't need to do so much at a time.

Usually it is in the store's < a href= "http://sjfzxm.com/news/index_cj.asp > > clothing inventory < /a > digestion is finished before considering purchase."

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< p > after understanding the characteristics of the Australian market, Sun Weidong changed her business mentality. She told reporters: "at present, there is no limit to our order. As long as the price is right, orders for each 20~30 of each garment are also made.

There was an Australian trader who wanted to make an order with only 87 orders.

A week later, he saw the finished product hanging in his shop and felt a sense of achievement.

Other buyers like our fabric very much and want to order 200 meters.

Traditionally, clothing terminal enterprises will not sell fabrics, but we will also meet their needs as far as possible.

Because every time a customer is acquainted, it will lay the foundation for future business expansion.

Your next client may be lurking in an existing sales network. "

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< p > < strong > the development rule of strengthening the sense of design < /strong > < /p >

Australian fashion is hard to categorize, but its casual and bold style of dress will keep your memory fresh. Just like this Australian exhibition, the unique style of P's booth can always be seen.

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< p > in the booth of Nantong Jiangyuan economic and Trade Co., Ltd., with the wrinkle as the element, the dress with three color patches spliced, though the style is concise, yet it has no flavor, attracting many professional buyers' eyes.

According to Guo Qihua, general manager of the company, in order to meet more Australian businessmen and show the company's design capability, Guo Qihua led her design team to develop 70~80 styles in seven days.

When it comes to design concepts, she explains, "we have many garments that are made of cloth. This is both a product feature and a marketing strategy.

Because the sewing cost of a piece of cloth is relatively low, and our fabric is lighter, it is easier to process and sew after the way, which can ensure a faster delivery time.

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< p > Guo Qihua said that apart from the design ability, Australia also attaches great importance to providing high-quality services for partners.

"In order to meet the needs of Australian businessmen, we try to deliver the goods in batches.

For example, the volume of orders delivered to the 1/3 in the first week and the amount of 2/3 delivered in the next month will ensure that customers can react quickly to the terminal market.

Guo Qihua said.

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Chen Geng, general manager of Fuzhou Shang Fei Garment Co., Ltd. also stressed the importance of serving customers. He said: "in the Australian market, we have the right to speak. We can provide customers with design advice, which products are suitable for quantity, which products are suitable for small batch production, and help customers effectively reduce risks." P

Only with terminal sales guarantees can our cooperation continue. "

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