Introduction To The Sixth Shoe Culture Festival In Huidong, China

By China

The sixth session of Huidong, Huidong, jointly sponsored by the association and the people's Government of the county

The cultural festival opens today at the Huizhou Convention and Exhibition Centre.

This shoe culture festival will focus on displaying the fashion shoes of Huidong, expanding the domestic and foreign markets of Huidong footwear industry, and accelerating the pformation and upgrading of Huidong footwear industry. We will set up a special hall in Huizhou Convention and Exhibition Center and launch more than 300 booths to fully display the fashionable women's shoes made in Huidong and Huidong.

After more than 30 years of careful cultivation, the footwear industry in Huidong has gone through the pition from OEM to independent brand production, from manual workshops to mechanized manufacturing, from single market to domestic and foreign markets, from low-end products to high-end and special products, and from family management to modern enterprises and collectivized development. It has formed a development pattern of shoe supply, which includes raw material supply, mold processing, molding assembly, packaging and decoration, and product sales.

In 2006, Huidong was appraised by the state and provincial departments as the "production base for Chinese women's shoes", "Guangdong women's shoes famous city" and "Guangdong shoe material production base".

At present, the footwear industry in Huidong has developed to more than 4900, with 700 million pairs of shoes produced in 2011, 20 billion yuan in footwear industry, 45% in the county's total industrial output value, 260 thousand employees in the footwear industry, and many famous brand products in provinces and cities.

The national gold signs are brighter and brighter.

The footwear industry in Huidong developed with the reform and opening up.

For more than 30 years, with the support and attention of the party committees, governments, relevant departments, trade associations and people from all walks of life, the previous county Party committee and county government attached great importance to the development of footwear industry, and persisted in taking advantage of the situation and supporting the development of footwear industry. Especially in the past ten years, the departments at all levels of the county took the footwear industry as a pillar industry, formulated and implemented a series of supporting measures, and held five successive shoe culture festivals, which accelerated the process of mechanization, layout, product characteristics, brand operation, management modernization and market internationalization of footwear industry in Huidong.

The footwear industry in Huidong is characterized by fashionable women's shoes, and exports account for a large proportion.

One of the highlights of the footwear industry in Huidong is the manufacture of women's shoes. Women's shoes occupy an absolute proportion in the output of Huidong shoes. Moreover, the Huidong women's shoes are the most distinctive feature of the country's shoe making industry with the characteristics of novelty, fashion and style.

At the same time, Huidong shoes products are mainly exported. The shoes exported by the county occupy a larger part in the export of footwear industry nationwide, providing strong support for the export of footwear in the whole country.

In view of the above two reasons, in 2006, the China Light Industry Federation and the China Leather Association awarded the title of "China women shoes production base" in Huidong county.

Over the next 5 years, the footwear industry in Huidong has been developing and expanding as an opportunity.

At the end of 2011, the China Leather Association reassessed the title of "Chinese women's shoes production base" in Huidong. In the assessment, the evaluation team agreed that the number, output and output value of Huidong footwear industry were larger than that of 5 years ago, the level of technological innovation is stronger, the proportion of women's shoes products is higher, the fashion elements of products are more, and the characteristics are more distinct. The proportion, weight and influence of the footwear industry in China have been improved to varying degrees. The China Leather Association Evaluation Expert Group unanimously agreed that Huidong County passed the "Chinese women's shoes production base" reappraisal.

Shoemaking industry is the main force in the development of private economy

Huidong has included the footwear industry in the county's economic development plan, making the footwear industry an important part of the development strategy of the county Party committee and county government to build the "four major functional areas and build five major industrial bases", making the footwear industry one of the five major industries that Huidong will strive to build in the future.

With the brand name of "Chinese women's shoes production base", "Guangdong women's shoes city" and "Guangdong shoe material production base" and so on, Huidong shoes industry has gained a better and faster development.

At present, Huidong's shoemaking enterprises have developed to more than 4900, with 700 million pairs of shoes produced in 2011, 20 billion yuan in footwear industry, 45% in the county's total industrial output value, 260 thousand employees in the footwear industry, 55% of non-agricultural employees in the county.

The footwear industry in Huidong has 11 famous brand products in Guangdong, 21 famous trademarks in Guangdong, 28 famous products in Huizhou, 36 famous trademarks in Huizhou, and has formed a certain brand name brand group. More than 200 enterprises have passed the ISO9001 quality management system certification, more than 150 enterprises have passed ISO14000 certification, more than 50 enterprises have passed SA8000 certification, 672 have obtained general taxpayer qualification, 349 have obtained the right of self import and export operation, more than 800 have adopted online promotion, set up 132 export production bases, set up provincial supervision and inspection stations for shoes products, and the passing rate of shoes products has increased to the limit.

Camel (American Camel), Anna Sui (Anna Sui), Fendi (Fendi), BELLE, bath, Kang Li, Daphne, Saturday and other more than 60 international and domestic footwear well-known brands have chosen Huidong enterprises as manufacturers.

In addition, the footwear industry has promoted the development of local social undertakings, people's livelihood and related industries, and has provided a good employment platform for the masses inside and outside the county and a broad space for entrepreneurial development.

Shoemaking industry has become the main force in the development of Huidong's private economy. It is a pillar industry, a characteristic industry and a livelihood industry in Huidong. It plays an important role in the scientific development of Huidong. It also plays an important role in the development of footwear industry in the whole province and the whole country.

{page_break}

Encourage shoe enterprises to implement brand strategy

The shoes produced by the same shoe factory are labeled with famous brands. The price is hundreds of thousands of yuan, and the trademark of their factory is attached to each pair, which costs only more than 100 yuan.

A few years ago, the international financial crisis exposed some weaknesses of small shoe companies, weak brands, too much reliance on OEM and processing.

In addition, in recent years, intensified trade protectionism has also made a great impact on the OEM mode of shoe enterprises.

It can be said that the road to OEM is narrowing away.

To change this situation, we must take the road of brand building.

The Huidong county government persistently advocates establishing the concept of "creating famous brand" in shoe-making enterprises, persisting in encouraging, supporting and guiding shoe making enterprises to create famous brands, and promoting independent brand production, independent brand sales and export.

At present, the footwear industry in Huidong has formed a certain brand name brand group.

Huidong county finance will arrange special funds every year, give 30 thousand to 500 thousand yuan reward to enterprises that have been appraised by municipal, provincial and national famous brand and famous brand products, and will hold annual public awards of the whole county's private economy work conference, and guide more enterprises to create independent brand and create famous brand.

There are many successful examples.

Early last year, 7 Huidong.

Cooperation in creating brands attracts people's attention.

Li Meishun, Zhu Ruinan and other 7 shoemaking owners and marketing shareholders set up the first shoe Limited by Share Ltd in Huidong, the Guangdong fragrant shoe industry Limited by Share Ltd, launched the "fragrant love" brand, and opened more than 200 stores in the country.

This mode of brand creation has been well received. The industry believes that this way of creating a brand is worth affirming and promoting.

As an example of Xiang Xiang shoe company, Huidong county also guides shoemaking enterprises to promote management innovation, support enterprises to establish modern enterprise management system, promote ISO quality management system certification, and guide more enterprises to form shoe-making enterprise groups through resource sharing and strong combination.

The life of the independent innovation enterprise is the soul of the brand.

Therefore, technological innovation is indispensable in the process of brand creation.

Most of the footwear industry in Huidong started out as a family workshop with a hammer, a pair of scissors and a bucket of glue. The technology is simple and the quality is poor. In recent years, the county has achieved remarkable results in the technological pformation of shoes by promoting standardization, mechanization and industrial production, and the passing rate of footwear products has increased to 99%.

Huidong county is very supportive of the shoe industry to promote technological pformation and technological innovation.

The county is actively helping eligible enterprises to declare technological pformation and technological innovation projects, and strive for the support of relevant funds and projects from the higher authorities.

The county decided that the county finance will set up 5 million yuan annually as a special support fund for pformation and upgrading of small and medium-sized enterprises, and help enterprises to promote equipment pformation and technological innovation in the form of discount loans, so as to help SMEs solve the problem of "financing difficulties" in technological innovation.

Speed up the two business platform for footwear industry

In order to better promote the pformation and upgrading of shoe enterprises, Huidong county has also actively accelerated the construction of the two platform for the footwear industry, which is the industrial park of China's shoe production base located in the good recruitment area of the iron rush town. At present, the Huidong county government is accelerating the construction of the park.

The park started construction in March last year with a planned area of 6000 mu, of which the first phase will be 1500 mu. It will be built as a platform for the development of footwear industry which integrates manufacturing, R & D, trade, logistics and display. It will focus on nurturing and introducing quality, strong and brand quality enterprises. The park will provide a solid carrier for Huidong to strengthen the footwear industry cluster and realize the two undertaking of footwear industry.

The park will highlight the government service function and provide a shoe service platform with high quality, complete service and comprehensive functions for the footwear industry in Huidong and even inside and outside the province, which will help further polish and enhance the golden signboard of the "Chinese women's shoes production base".

Huidong shoe enterprises are full of expectations for the construction of the industrial park.

After the industrial park is put into use, it will effectively solve the problem of local shoe making materials being purchased from abroad, thus effectively reducing the cost of shoemaking.

Local footwear enterprises responsible person said that the materials and other materials used for shoemaking are generally purchased in Fujian, Wenzhou and other places, which is relatively inconvenient.

In the case of local shoe sales, the production of a pair of shoes costs at least 1 yuan or more, and the production of a new shoe shortens at least one week.

Faced with the problems of European debt crisis and rising costs, opening up emerging markets and domestic market is also the focus of pformation and upgrading of shoe enterprises in Huidong county.

Huidong helps the footwear industry to achieve marketing innovation. Through financial subsidies, booth fees, subsidies and unified publicity costs, it actively organizes enterprises to participate in exhibitions and fairs such as the Canton Fair, the "discount goods National Bank" exhibition, the SME Expo, and so on to help enterprises open up domestic and foreign markets.

In all kinds of trade fairs such as "benefiting goods nationwide" and so on, fashionable women's shoes in Huidong are popular with consumers.

In September this year, in Harbin, the exhibition of women's shoes in the Huidong exhibition area was touted by the Northeast girls.

A local distributor who sells Huidong brand shoes for more than 10 years has said that Huidong women's shoes are of good quality and new style, and the more than 400 women's shoes in Huidong are selling well.

{page_break}

Shoes Culture Festival

In order to publicize the distinctive regional brand of "China's women's shoes production base" - Huidong, display the charm of Huidong fashion women's shoes, promote the exchange and cooperation between Huidong shoe making enterprises, further expand the domestic and foreign market of Huidong footwear industry, enhance the development level of Huidong footwear industry, achieve the purpose of "shoes" as media, "Festival" and "Wen" to promote business, the sixth shoe culture festival of China Huidong, jointly sponsored by China Leather Association and Huidong County People's government, will be held at Huizhou Convention and Exhibition Center in from November 23rd to 25th.

This shoe culture festival has the following characteristics:

First, the specifications are high.

Co sponsored by China Leather Association and Huidong County People's government, Guangdong Footwear Manufacturers Association, Guangdong Leather Association and Guangdong shoe materials Association jointly run high-end leather shoes industry.

The two is the large scale.

There are more than 300 booths in this shoe culture festival. More than 200 high-quality enterprises are participating in the exhibition. It is estimated that more than 1000 domestic and foreign businessmen will be invited to come to the business negotiation, and 8000 participants will attend, visit and communicate.

The three is content.

This year's shoes culture festival will hold a series of exhibitions including fashion women's shoes exhibition, fashion women's shoes online shopping mall display, large model performances, and 2013 international fashion women's fashion trends.

The four is the characteristic foot.

Compared with the past, this shoe culture festival has not only fully displayed the fashionable women's shoes in Huidong, but also specialized in opening up two zones, one is the "Huidong economic and social development achievements exhibition area", which mainly displays the new achievements and new highlights of Huidong's recent economic and social development, special industries and pillar industries, and the other is "Huidong famous and special products exhibition area", which appropriately expands the extension of fashionable women's shoes products, and shows ten kinds of Huidong famous and special products to the public.

At the same time, in conjunction with the activities organized by the provincial government on the "Wanjia enterprises' online shopping activities", 30 exhibition booths will be set up for the shoe culture festival. The online shopping mall of fashion shoes will be displayed and enterprises will be promoted to promote the footwear industry in Huidong.

The five is culture.

This year's shoe culture festival specially set up the "Huidong shoes culture exhibition", which mainly displays the footwear industry design, footwear manufacturing, footwear industry sales, as well as the entrepreneurial culture, innovative culture and excellent culture of Huidong footwear industry. It shows the spirit of Huidong shoemaker emancipating the mind, advancing with the times, diligently starting business, pioneering and innovative, and positive spirit.

link

Overview of Huidong

Huidong county is located on the coast of Dayawan and Hongwan on the coast of Guangdong Province, with a total area of 3535 square kilometers and a coastline of 218.3 kilometers. As of the end of 2011, the county's permanent population of 1 million 300 thousand people, including 852 thousand registered population, and 18 overseas Chinese and Huidong, Macao and Taiwan compatriots 18, are the hometown of the famous Chinese chess special master Lv Qin, the hometown of Chinese chess, and the country's advanced sports county.

Huidong is also a "famous woman shoes city in Guangdong", a production base for Chinese women's shoes and a business logistics center in eastern Guangdong.

Huidong county belongs to the Pearl River Delta region. Its geographical location is superior and traffic is very convenient.

Pingshan Town is 95 kilometers away from Shenzhen, 38 kilometers away from Huizhou and 192 kilometers away from Guangzhou.

Shenzhen Shantou Expressway and Guanghui Expressway all cross the border.

Maritime pportation can go directly to Fujian, Hong Kong and Macao. There are state-level fishing ports, and there are two types of customs supervision terminals.

Huidong county has a pleasant climate. Its specialty is rich and beautiful.

The county's tourism resources cover 806 square kilometers, accounting for 23.7% of the county's geographical area. The Turtle Bay, located in the port town of Daxing mountain, is the only national turtles Nature Reserve in China.

The famous tourist attractions include sunliao coastal tourism resort, Ping Hai Nanmen beach, Ping Hai ancient city, Binhai Bay hot spring, Binhai Bay, Nanyu Jiao, nimbo Jiao, Bai Zhu Zhu reservoir, National Water Conservancy Scenic Spot, Bai Zhu Zhu hot spring, Gutian Provincial Nature Reserve, Liang Hua Forest Park, Kowloon peak tourist area, Nanshan Longyan temple, West Lai ancient temple, and other places of interest.

Huidong integrates natural landscapes and cultural landscapes. It integrates mountains, seas, springs, waterfalls, islands, rivers and lakes into one, and has unique tourism resources.

At present, the county's agricultural economy has been developing in an all-round way, and the grain has been bumping into bumper harvest in recent years. Industrial production has been growing rapidly, with the initial establishment of electronics, machinery, building materials, and Huidong.

The industrial system with a relatively complete range of industries, pportation, communications, energy and municipal infrastructure has been improving, the investment environment has been continuously optimized and the level of opening up has been significantly improved. The private and private economy has begun to take shape. The private and private footwear industry represented by Huang Bu, Jilong, Pingshan and Daling four towns (streets) has developed into a pillar industry in Huidong.

{page_break}

Economic and social development in Huidong

In recent years, Huidong County, taking the implementation of the "Pearl River Delta planning outline" as an opportunity, takes "promoting leapfrog development and building a happy Huidong" as the core, and takes speeding up the improvement of infrastructure and promoting project construction as the starting point. It has vigorously organized and implemented the development strategy of "grasping three docking areas, constructing four major functional areas and building five bases", which has promoted the sustained and healthy and rapid development of the county's economy and society, and the infrastructure has been improving day by day, the social undertakings are bright and bright, the well-being of the people's livelihood has been greatly improved, and the pace of industrial pformation and upgrading has been quickened.

In 2011, the county achieved GDP302 billion yuan, the general budget revenue was 1 billion 340 million yuan, fixed assets investment was 14 billion 340 million yuan, the average wage per worker income was 30553 yuan, and the per capita net income of farmers was 10086 yuan, which was doubled, quadrupled, 3.5 times, 1 times, and 1.5 times higher than that of 2006.

At the same time, Huidong has successively won 12 gold medals, including 15 national gold medals, "Guangdong women's shoes production base" and "chess village of the country" and "Guangdong forestry ecological county" and "advanced county of culture in Henan Province", which has written a new chapter in Huidong county's scientific development.

At present,

It is in an important period of "remarkable achievements in pformation and upgrading, and development and development."

At the new historical starting point, Huidong will accelerate pformation and upgrading, promote leapfrog development and build a happy Huidong under the firm leadership of its superiors. It will strive to build four major functional areas, build five bases, actively implement the "Pearl River Delta planning outline", promote the construction of the Dayawan rim economic zone, and strive to build Huidong into a city with more prosperous economy, better facilities, more beautiful environment, more harmonious society and happier people, and strive to create a new situation in Huidong's scientific development.