Cottage Luxury Goods Also Have Market Abroad.
Last week five, according to US officials, the US immigration and Customs Enforcement Agency conducted a six-month campaign against the sale of fake websites in Orange County, California, and seized nearly $1 million of counterfeit purses, jewelry, sunglasses, cosmetics and fragrances. Among them, counterfeit more than 20 brands, including Louis Vuitton Louis Weedon, Herm s Hermes,
Gucci Gucci
, Rolex Rolex, Chanel Chanel.
Rome Shanzhai Market
Luxury brands lose billions of dollars every year because of counterfeit products, while people in the EU 43% age 16 to 74 years old are shopping online, while in Britain, France and Germany the proportion is even higher.
The MarkMonitor and Nelson online team, through a 9 - month survey of 6 countries, showed that 8000 sites sold legal products and 1000 websites sold counterfeit products.
The analyst monitored the 500 online shopping session and focused on search keywords, and found that consumers would use "fake", "copy", "cheap" or "discount" to determine the purchase of online shopping.
Shanzhai
Products.
French police seized Shanzhai brand names
Fredrick Felman, chief marketing officer at MarkMonitor, said consumers are being ambushed by hooligan e-commerce websites while causing brand losses.
The study also shows that online shoppers in Italy and France are Swiss and German online shoppers who visit counterfeit brand websites three to five times.
Researchers recommend that brands buy domain names such as "discount" or other pactions to register domain names to ensure potential customers find their websites.
Prior to that, Coach won a third largest lawsuit against online websites selling counterfeit products, the key of which is the domain name problem.
- Related reading
Sino US Joint Cracked 5 Billion Yuan Fake Package Case: Foreign Market To Become The Main Cause Of Counterfeiting
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