2008, Where Does The Thinking Of Small Shoe Enterprises Break Through?

In recent years, several leading shoe brands have won a larger market share in China. They are rich in money, and have pushed small brands or miscellaneous cards to a corner that does not possess competitiveness by grabbing the channel. This momentum makes small shoes look forward to, but especially in recent years, the number of small shoe enterprises is constantly decreasing, and some bosses even dispose of their business mentality.

Where are the ideas for small businesses to break through?

Small shoe companies should not only become the new force, but also have the ambition and ambition to do far in the future. Of course, in addition to the overall situation of the industry, the 2008 New Year's alternative marketing From EMKT.com.cn is also very important.

Is that true?

At present, a lot of strong brands are trying to turn the miscellaneous card into a corner which is not competitive, and take the number of terminals as an important indicator of brand success. In some cities, they take the offensive of "one street, many shops, one product, many cards, one shop, multi tier, one city and many formats". The author believes that this is not a kind of operation of small shoe enterprises brand. In reality, a street store is hard for a small brand to establish the leading edge of a city, because a city's leading shop strategy is the comprehensive strength, and small shoe enterprises do not have this advantage for a time, so they should be used cautiously.

It is a large shoe enterprise. At present, whether it is Fujian sports category or Wenzhou leather shoes category, it runs the terminal market in the monopolized chain format. Many single store profit making behavior is difficult to form a balance with the comprehensive cost of the street store. The price of a good shoe and the late season and the finished products in a store is always difficult to integrate with its brand elements, and the deviation from the needs of loyal consumers and potential customers is often a major problem fission into more problems.

Working for a landlord is better than working for a brand.

Just like a good man can't marry all the MM in the world, the value released by a brand to a shoe business circle is part of the market capacity. First of all, it depends on whether the increase in sales is greater than the increase in cost.

Some people may ask, are Daphne, Anta, AOKANG and red dragonflies in the industry not successful in robbing channels and monopolization?

Yes, these enterprises have been successful through opening stores. They have been shops all over the country like the leaves on trees. But do not neglect their deep foundation. The comprehensive elements of brand maturity already exist, but where are your "roots" of small businesses going?

This problem must be cleared up first.

Go, open the battalion branch, open up the battalion.

Is it really effective?

In this position, ordinary people are not expected to be able to come to this position. Some people who want to develop can only get this position through multi party relations or headhunting. But the "politics" contention within the branch company has also existed for a long time. The following are the following: first, let the talents of "industry edge" gather talents, such as those who come out of the successful shoe enterprises, are the first choice. Those who come out of the enterprises have the experience of successful enterprises, let the branch companies spend less effort and take fewer detours in training and practical operations. Under the premise of identifying with the enterprise culture, they can instantly radiate their abilities and talents into the enterprise, and they can be able to work independently in the management aspect and be able to enter the working state quickly. Regardless of the size of the shoes companies, who are the general managers of the branch companies of Wenzhou, they enjoy even more than the department managers at headquarters.

Two, let "geopolitical" become the strength of team.

The so-called "fat water" does not leave an outsider field. According to the "geography" to employ people, it will shorten the training time of loyal employees. Even if a branch of Wenzhou has a discipline problem, he can find his home, and outsiders will be more trouble.

The group of people in Wenzhou is more united, and speaking language (Wenzhou dialect) is basically the same, so it is easy to communicate.

To deal with some Assassin's hands, "a good man and three gang".

Three, let a few people who are "loyal" to monitor their own disloyal employees, and eventually let these minority people "walk away" from their own people, that is, to trust relatives, friends and so on, and to give full play to the cohesive force of the team. If a subsidiary is set up, the deputy general manager of the market will often have internal contradictions. If the deputy general manager in charge of the market has the ability to do so, he must obey it completely, that is, he should adapt to the branch office instead of the branch to adapt to the deputy general manager. He is talented and loyal to the branch company.

In addition, the general manager of the branch must establish a good relationship with the local government and fellow chamber of Commerce, because establishing a good relationship will help to eliminate some public relations crises.

The establishment of a regional branch was originally designed to enable the upstream concepts and strategic planning to better manage the downstream radiation, so that the pace of cooperation between the branches and the group strategy appeared. The above results were also the result of the "Wenzhou industry", "geopolitical" and "popular ties". The achievement of the success of the footwear industry in Wenzhou was obvious.

Small shoe enterprises, if they operate the office or branch management, will not only increase the cost but also keep the management behind. The market risks such as bad inventory and arrears will be forced to come.

Through the above two points, the author rebounded the shoe industry marketing, aiming at not only raising the gas for small shoe enterprises, but also sharing ideas with small businesses in the way of thinking. At the same time, we should thank the industry's success and health strength, so that small shoe enterprises can make use of complementary advantages and keep pace with the times.