Putian Shoe Industry And Government Enterprises Are Working Together To Break Through.

< p > January 2012 to November, Fujian Putian exports < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > products 68088 batches, the goods value is 2 billion 157 million US dollars, up 10.3% and 8.9% compared with the same period last year.

Among them, the value of footwear exported to Europe and the United States is 1 billion 741 million dollars, accounting for 80.71% of the total value of footwear exports.

However, at present, some leading enterprises in Putian change their development mode and take the road of quality and efficiency development, and the requirements for the technology content and added value of products are obviously improved.

At the same time, more and more green trade barriers have been encountered in Putian's footwear industry, and more and more calls for anti-dumping.

In addition to the appreciation of the renminbi, the adjustment of the export tax rebate policy, and the rising prices of all kinds of raw materials, Putian's shoemaking enterprises are facing the challenge of reshuffling.

For Putian, known as "shoes city capital", its future export situation is not optimistic.

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< p > in analyzing the current development situation of < a href= "http://sjfzxm.com/news/index_p.asp > > Putian shoe industry < /a >, Wang Liming, director of the SME Department of the Ministry of industry and information technology, said that the cold wind of the financial crisis has caused difficulties for labor-intensive industries such as Putian's shoe making industry, but also made these enterprises see the gap, and saw deficiencies and problems.

Pressure becomes dynamic, and the domestic market needs independent brands, which is of great significance for the pformation of Putian's footwear industry.

On the one hand, after more than 20 years of development, the footwear industry in Putian has already possessed state-of-the-art shoemaking technology and technology. Through specialization and cooperation, it has the capability and strength to create an international brand belonging to Putian and China.

On the other hand, the role of the local government in guiding and supporting the enterprises in developing the market is also crucial.

The government should strengthen scientific planning and guidance, optimize the environment of industrial clusters, highlight advantages and characteristics, improve the level of professional collaboration, enhance the capability of independent innovation, create a sound industrial chain, promote the upgrading of the footwear industry, give full play to the advantages of backwardness, and take measures to help the footwear industry of Putian to emphasize its importance.

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< p > Putian, Fujian, as the main production area and important export base of China's footwear products, Putian's footwear industry cluster plays an important role in China's footwear industry.

How to maintain and enhance the export competitiveness of the industry in the new environment is not only related to the sustained, healthy and stable development of Fujian's economy, but also has an important impact on the sustainable and stable development of China's footwear industry.

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< p > 2012, the Fujian economic and Trade Commission, focusing on the implementation plan of the 14 industries adjustment and revitalization in Fujian Province, focused on upgrading the traditional industries and accelerating the development of strategic emerging industries, and continued to organize and implement the enterprise technical upgrading guidance work. Putian footwear industry ranks among them.

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< p > to encourage footwear enterprises to innovate independently and cultivate brand groups, Putian shoe clothing city will set up its own brand exhibition center, providing free display platform for local footwear enterprises.

Putian footwear industry < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > City official said that their goal is to build Putian shoe and clothing city into Fujian's largest footwear industry, clothing distribution and logistics center, shoes and clothing brand exhibition and Trade Center, capital circulation and business information publishing center, clothing culture exchange and trade tourism shopping center, and well-known manufacturers' marketing headquarters and Trade Center.

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