The First Time To Open A Women'S Clothing Store, Is It A Single Business Or A Good Joining?

Entrepreneurs want to open a women's clothing store, but for lack of experience for the first time, it is unclear in many respects. There are two models of women's wear in the market now. One is doing business alone, the other is looking for brands to join. There are both advantages and disadvantages between them. So for the first time to open a women's clothing store entrepreneurs, is it a good job or a good joining? Today we will analyze and analyze together.

　　 01 advantages and disadvantages of joining

Choosing a form of alliance to start a business is, at the end of the day, a sacrifice of revenue and a reduction of risk. It is not so bad at the beginning of the shop, but the success of the storehouse still depends largely on whether its business is good at the later stage.

Joining or working alone? It's a problem.

　　 1, it will get the market influence of a mature brand and support from the early stage of opening stores.

These include various tedious procedures, shop location, design, decoration, opening, goods set up, initial marketing plan formulation and successful store operation experience sharing. These can really make people take fewer detours in the early days of opening stores, but they are limited to the early days of opening stores.

The small partners who choose to join the alliance must not hold too much hope for the support and commitment of the brand headquarters in the latter stage of operation.

Usually a mature brand has hundreds or even thousands of franchisees in the whole country, and several projects that are being promoted at the same time. Therefore, most of the late operation support for franchisees is on paper.

　　 2, will lose: high income and freedom of development.

First of all, choose to join the way to open shop, remove all kinds of shop costs, you have to pay a large amount of the franchise fee (although many brands are said to be free of charge, but will still charge in other aspects, after all, the brand is not stupid). Maybe later there will be other kinds of fees waiting for you.

Secondly, after the choice of affiliate mode, the degree of freedom of store development will also be subject to many restrictions, such as the decoration style of the store, the setting of goods and so on, there will be various requirements in the headquarters, and stores must comply with the requirements.

Moreover, it is also very difficult for franchisee to want to transform later stage.

Why are there problems of transformation? At present, most chain brands are what projects are popular in the market. Generally, the fashion cycle of women's clothing is not long. After the fashion period, the brand will turn into something else.

But even if the product is out of fashion, it is very difficult for the franchisee to change the direction of its business if it is still in the cooperative period. Unless you open a shop again, if you close the shop, the investment will be wasted.

　　 3, will encounter: project selection is difficult.

Project is the key to success. In the market, women's clothing items are mixed up, so it's hard for entrepreneurs to choose.

Xiaobian summed up the successful cases of women's clothing, and found that the following three categories of projects can be successful.

A, characteristic rather than popular projects. Because the characteristics are like girls' temperament, no matter how tall, short, fat or thin, as long as they have a unique temperament, they can stand out in the crowd. Fashion is the clothes of girls. This year's popularity is out of fashion next year.

B, small and beautiful rather than big and full projects. Small and beautiful projects, gross margins will be relatively high. Large and comprehensive projects have limited cost and high returns.

C, popular rather than niche projects. Mass assurance ensures that audiences have a certain scale and niche.

　 4, how to choose franchise projects

Specifically, how should we choose projects?

If you live in a first tier city, choose famous brands such as Ou Shi Li, Taiping bird, nu Fang, or choose a distinct brand, such as Bosideng down jacket, to open a store, and the chances of success are higher.

Because of the high degree of recognition of these brands, the scale has been formed and the turnover rate is high. The choice of shopping malls is because, in the first tier cities, people usually go shopping on weekends, while the market rent of shopping malls is high, but the flow of people is relatively large.

Moreover, most large brands enter shopping malls and shopping malls will give a certain degree of discount. So store stores that make big brands or explosions can be good if they are fashionable and fashionable.

234 line city entrepreneurs, do chain stores, you can do medium-sized stores, but the environment must have a small shop. As the per capita income of the three or four tier cities is getting higher and higher, when people buy clothes, the price is not a sensitive standard.

02 advantages and disadvantages of going to work alone

After that, join the team. There are two choices for doing business alone: one is to open a traditional offline store, the other is to do Internet Taobao sales. Two

Offline stores, the preparation is very hard.

When opening a traditional offline store, the biggest difference will be a long time in the early stage.

Because without the support and help of chain brands, all processes are running on their own, for business licenses, site selection, decoration, shop name promotion and so on, and every trivial task costs enormous energy.

And after the shop is opened, the operation of the storefront, whether joining or doing it alone, is constantly groping.

Although there are some successful experiences in joining the form of entrepreneurial theory, the reference meaning of successful experience can only be regarded as a mere scratch. Managers should sum up their own methods in practice.

Generally speaking, no matter which form to choose, a single shop is generally a profit and loss conceit, a high risk and a high income. It is relatively free to develop, but it will take a lot of detours.

Single business is suitable for market comparison, has experienced women's wear experience, has already mastered the trend of women's clothing market and business methods of entrepreneurs.

The first time to open a women's clothing store, is it a single business or a good joining? Have you read about the sharing of Xiaobian? Finding the right way to start your own business can be successful.