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Domestic Vertical Electricity Supplier Begins To Enter Selling Tide

2012/12/24 21:32:00 21

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Vertical Electricity Supplier Sell Tide Men'S Clothing Brand

with the end of the 2012 draws, the vertical electricity supplier in China has entered the selling trend.

in the near future, < a href= "http://www.91se91.com/news/" > domestic menswear brand, /a > Marceau, the first time, the domestic tea vertical electric business to buy tea and so on.

for this reason, Xu Xiaohui, who was first engraved by CEO, did not shy away from it. He said that simple financial financing is not enough to support the breakout of the electricity supplier next year, seeking strategic investment or being wholly bought up as an antidote.

in fact, the cold winter of domestic vertical electricity providers has already arrived in the middle of this year.

Some of the larger vertical businesses, such as BELLE's electricity supplier purchase, Tencent investment < a href= "http://www.91se91.com/" target= "_blank" > shoes < /a > electric business, etc., are all adjusting strategies, adopting a more conservative market proposition in the second half of the year, putting personnel efficiency and product efficiency in the important position of assessment.

what is the brand of vertical electricity supplier? Can it survive 2013?

why is it reduced to sale?

The sudden "collective death" of P vertical brand electric providers may come from three aspects.

Li Chengdong, an e-commerce analyst at Tencent, believes that the first is the sharp downturn of external economy, which affects the financing environment of vertical electricity suppliers. Two, the vertical electricity providers are turning too slowly. Some entrepreneurs are still lucky. When the market strategy has changed dramatically, their supply chain has been disrupted. Three, the competition among users of several major e-commerce channel platforms such as Jingdong, Suning and Tmall has increased the cost of independent procurement flow of vertical electricity providers, and can only be attached to other large platforms.

Good Lok, Mcglaughlin traffic in October fell by 40.7% and 35.4% respectively.

an electric business investor says that it is not that capital is no longer optimistic about vertical brand e-commerce, but when the economy is down, capital becomes more critical about vertical brand business.

Some a href= "http://sjfzxm.com/list_06/index.asp tp=gy" > capital pfer < /a > better e-commerce projects, because last year the private equity valuation is higher than the current, investors also dare not take the risk of no access, "bleeding" financing, and then continue to vote.

or out of this understanding, insiders told reporters that Tencent has already said that it will no longer carry out the investment with good entertainment, which makes the once ranked first shoe electric supplier in China embarrassed by financing.

Le Tao, a rival of good luck, has also been downsizing the Tiger Fund when it is unwilling to continue to vote. The total number of employees has been reduced from 400 last year to more than 40, and the company's strategy has shifted to the direction of "Amoy brand".

P, vice premier Xu Lei, told reporters that the difficulty of financing also caused the vertical electricity supplier to fall into a vicious circle. When capital is a problem, the first step is to stop advertising, resulting in a sharp decline in orders, and new users can not get access, while the old customers of small and medium-sized electricity providers are unable to support the scale; the second step is laying off workers, which means that employees who help digest orders are dropping sharply, resulting in the service being unable to keep up, and the old customers are also losing.

Where is the way out?

Xu Lei P believes that when the financing is not smooth, the vertical electricity supplier should first consider only serving the core users, reducing the order quantity first, and training the old users to buy sticky to ensure a certain cash flow. In this case, we should consider the cost of compression again, and not wait until the money is not enough enough before we rush to control the cost.

in addition, he suggested that at present, vertical electricity providers do not have to pursue the sales of main stations, while the task of "taking volume" is placed on large platforms such as Jingdong and Tmall, and the B2C master station is used to raise the unit price of customers.

however, this solution can not maintain normality.

Xu Xiaohui said that if vertical electricity providers want to seek long-term development, they need to find help from strategic investors and get help from the supply chain or flow beyond capital.

Peng Zhijian, vice president of Tencent investment and acquisition, told reporters that because of the bad economic environment, the price of investment projects in some markets has been very low. This brings opportunities for strategic investors who have the advantages of capital and resources and are not eager to seek investment returns.

However, Tencent is still cautious about the electricity supplier project.

, but this provided opportunities for Suning, Jingdong and other electronic business platforms.

Due to eager to seek channel pformation, Suning has issued 8 billion yuan mainly for investment in electricity providers.

In September this year, Suning bought a red child for $66 million.

Jingdong CMO LAN Ye told the media that there are only three outlets for vertical brand e-commerce.

The first is to use large platform entrance and traffic volume to become a brand in many commodities; the two is to contract a vertical channel on a large platform; the three is to sell it to strategic investors.

Xu Xiaohui said that even if the initial choice is to be sold, it will still retain the original brand. If we give up the branding way, the vertical electricity supplier will be short of the premium, and the days will be even more sad.