Business Opportunities Of Shoe Enterprises In The Post Olympic Era

The Chinese Olympic Committee has set up special exhibition hall to promote sports marketing resources at the current sports Expo.

Anta hand in hand CBA, 361 degree League badminton team, XTEP eyeing WCBA...

Looking at Jinjiang, sports intangible assets have become the marketing carrier of Jinjiang brand.

When more and more enterprises are involved in sports marketing, how to find suitable sports marketing resources is the key.

For a long time, the supply and demand information of sports marketing resources in China is seriously asymmetric. On the one hand, enterprises are struggling to find valuable sports resources. On the other hand, a large number of high-quality sports resources are left idle.

In order to build effective communication platform for both sides of sports resources, the State Sports General Administration and the Chinese Olympic Committee recently jointly sponsored the "2008 China sports resources promotion conference".

Wang Jun, deputy director of the State General Administration of sports, pointed out that the promotion of sports marketing resources in China at the time of the Beijing Olympic Games will be very important and timely.

Reporters at the scene learned that the organizers fully excavated and mobilized the system resources of the Chinese Olympic Committee and the State Sports General Administration this year, including China's Olympic Committee, National Games, China super, CBA, ping pong, figure skating Grand Prix, local sports events and other relatively mature local resources and top events, as well as sports marketing resources with excellent development prospects such as intellectual games, outdoor, water, and hand tennis baseball and softball events. These include sports competition copyright, sports star advertising rights, exclusive logo use rights, trademark rights and the use of emblem souvenirs, sports sponsorship, television broadcasting rights, naming rights and so on.

In addition, the Theme Pavilion of the twenty-second sports Expo also set up sports marketing resources to promote the exhibition group, providing a display area for nearly 40 individual sports associations of the 13 sports management centers of the Chinese Olympic Committee and the State Sports General Administration.

Baseball is worth looking forward to. When Liu Xiangxian was known, Coca-Cola began to invest. The winning of the Olympic Games in Athens allowed Coca-Cola to pick up a gold treasure. The CBA naming cost at the beginning of the Games was only twenty million, and now it has exceeded eighty million with the development of the Swiss Silver side. Before 2006, the snooker China open was a loss making business, and Ding Junhui's victory was so fast that the proceeds of the tournament rose rapidly.

Sports marketing has a little taste of venture capital. For enterprises, the risk is not terrible. The key is to see where the next opportunity is.

In addition to traditional items like table tennis, badminton, basketball and football, what sports will China focus on and promote next?

What business opportunities will these new sports bring to enterprises?

Modern hand tennis baseball and softball is still a strange concept for most Chinese people. But in Europe and America, it is a part of people's lifestyle.

It is understood that handball is Europe's second largest ball game, baseball and softball in the United States, Japan, South Korea and other countries already have the status of "national ball", hockey in the Commonwealth countries are also very popular.

Lei Jun, director of the sports management center of the National Sports Administration's handlebar base, said at the conference that the State Sports General Administration will take the crank and softball sport into the key development projects, speed up the marketization reform process, fully mobilize social forces, and comprehensively promote the development and popularization of the project.

It is understood that the commercial value of the Chinese Baseball League has come to the surface. Softbank group's China Baseball company has become a partner of the China Baseball Association. Fukazawa Hiroki, chairman of the company, believes that the 2008 Beijing Olympic Games will be a turning point for the Chinese Baseball League.

For the market potential of hand tennis baseball and softball, Lei Jun thinks "very worth looking forward to".

"To see the commercial value of a sports item, one is to see if it has specific cultural connotations and fashion elements, and the second is to see whether it attracts young people's attention and participation."

Lei Jun said that these two hand crank Baseball Softball sports already have.

At the current sports Expo, the exhibition of the first world intellectual Games attracted many enterprises' curiosity.

It is understood that the first world intellectual games is the first comprehensive sports meeting held in history, which combines bridge, chess, go, international draughts and chess together with five long, far-reaching and widely disseminated intellectual events. It is also a creative event in the international sports arena.

Compared with the familiar sports games such as the National Games and CBA, the mental games are still unfamiliar to most people.

What is the market prospect of this brand new sports meeting? Will it be a good marketing carrier for enterprises?

"We have divided the games into several types to popularize. First, the Chinese chess and go, representing the Chinese culture. These two sports have a very wide audience. This is the first core value. Secondly, the bridge and chess representing the international culture. Although there is no mass foundation for the above projects, the audience and the attention of the chess players have become more and more high since Xie Jun won the chess championship in 1990. Just as NBA has Yao Ming, the commercial value has rapidly increased in China."

Fan Guangsheng, deputy director of the chess and sports management center of the State General Administration of sport, said.

Maybe it is to see the potential commercial value of the mental games. By the end of 2007, Shanghai General Motors officially became the world's first global intellectual games automobile global partner, and the Buick brand series has also become the first designated official vehicle of Chi Yun Association.

"The passion and wisdom of pcendental fitness embodied in the athletes of the Chi Yun games also have a good agreement with the brand spirit of Buick's" heart meditation and ambition "in thousands of miles.

Ding Lei, general manager of Shanghai General Motors, said that Shanghai General Motors hopes to support the first intelligence games to promote the popularity of the games and to contribute to the revitalization of China's sports industry.

Although there is general intervention in Shanghai, the overall investment situation of IQ is not ideal.

"The market development of a single isolated project is more difficult than that of a comprehensive sports competition. First, because it is new, there is uncertainty.

At the same time, the popularity and cognition of the society are relatively weak. Therefore, before the promotion, we must first lay the foundation well, which in itself will take a lot of time and manpower and material resources.

Secondly, the brand of sports events has not yet been established. Sports economy is eyeball economy. The low degree of concern will directly affect the sponsorship and commercial operation of enterprises.

China Sports Investment Network Marketing Director Yang Jinghua said.

The "Post Olympic Games" is the focus of the Chinese Olympic Committee's development. The profound impact of the Beijing Olympics on the economic, cultural and other aspects will be concentrated in the past four years. The great potential value of the Olympic Games will gradually emerge.

"The Beijing Olympic Games will greatly promote the development of China's sports industry, but the accelerated development of China's sports industry will be after the 2008 Olympic Games."

Wei Jizhong, President of the Beijing Olympic Economic Research Association, believes that the development of the sports industry needs corresponding consumer groups. But before the Beijing Olympic Games, the consumption demand and ability of Chinese sports are still in the accumulation stage, and the possibility of rapidly forming a huge consumer group is not very large. But what we can expect is that the consumption ability of the Olympic Games will be speeded up in the later stage.

With the promotion of the Beijing Olympic Games, the sports facilities in the city are becoming more and more perfect.

Ma Jilong, director of the market development committee of the Chinese Olympic Committee, also believes that China's sports economy will continue to maintain a good momentum of development in the post Olympic era, and the demand for individual and comprehensive events will continue to grow steadily.

The post Olympic Games is the focus of attention of the Chinese Olympic Committee and the focus of the development of the Chinese Olympic Committee's market.

After the Beijing Olympic Games, the future of China's sports market is also an important topic of today's sports development.

In this promotion conference, Ma Jilong explained in detail the Chinese Olympic Committee's market development plan in 2009 -2012.

"The market development of the Chinese Olympic Committee in 2009 -2012 is divided into two parts: Sponsorship Scheme and concession plan. In the sponsorship plan, the cooperation level of the enterprise is divided into the Chinese Olympic Committee's partner, the sponsor of the Chinese sports delegation and the three person level of the Chinese sports delegation supplier."

Ma Jilong said that the intangible assets of the 2009 Olympic Games in China included the 11 major international comprehensive games, including the London Olympic Games and the Vancouver Winter Olympic Games, including the rights and interests of the Chinese delegation, including the collective portrait of the Chinese delegation and participation in the Olympic theme activities, -2012.