Analysis Of New Selling Points Of Footwear Market In Beijing This Summer

Mother's Day is the second Sunday of May.

This festival, originally from the west, is now deeply rooted in the hearts of our Chinese.

If you are always grateful, do you have to show your mother on this special day?

Even a blessing message or a pair of shoes can outline the love for her mother.

Now, let reporters take you to feel the shoe market "warm and beautiful romantic encounter".

Businesses should move at times, and businesses are the most capable of understanding people's psychology.

China is a country that emphasizes traditional virtues. How can businesses easily let go of such a day on Mother's day?

Reporters found that the major shopping malls in Xidan, Beijing, shoe stores almost all discounted by family, the discount of 5-9 fold.

Among them, BELLE has adopted such a trick: on the basis of 5-8 discount, if you buy enough pairs, you can enjoy a 10 percent off discount.

You know, consumers usually want to enjoy such treatment, they must become VIP members of a brand or shopping mall.

"Why did the new shoes come into the market and began to discount?

"The reporter asked.

"Er, this is not mother's Day!

In general, holidays will be discounted if they are slightly important, and new products will be discounted.

It is possible that the new product discount is not as good as the old one.

"A salesperson told reporters.

The reporter turned around and found that some of the shoes labeled "new models" did have a discount, but most of the salesmen said that the discount rate was not large.

In the interview, the reporter found that there are mainly four types of consumers on the mother's day of the footwear market: the first is that they have already become mothers' young women. They generally pursue fashion and love to move with the trend. When they buy shoes for their mothers, they do not forget to pick one pair for themselves.

In front of the NINEWEST counter in a shopping mall in Xidan, Beijing, a young mother dressed up was telling the salesperson: "these shoes are very fashionable, and the heels are really too high for me.

"She loves these shoes.

According to the salesperson, such shoes have a very retro name called "Rome fighters", because their heels are high, but they are relatively thick, and the whole shoes are simple in design but without losing atmosphere and nobility.

The young mother finally got these shoes in her pocket. She said she hadn't been born for a long time before she could finally buy the fashionable heels that she liked.

In fact, the main purpose of my visit is to help my mother.

But the shoe of this shoe is very high, not suitable for her. I will go to BELLE to pick up my mother later.

"According to reporter observation, this year is very popular" similar to "Rome fighters" shoes like this.

The second way is to bring their own mothers and let them personally choose. Such consumers do not have a particularly strict age standard.

It seems to them that a festival like mother's Day is the best time to express their feelings.

"Because I usually buy some gifts for my mother, she always thinks that I don't need to spend such money.

If she gave her money, she would not want to spend it, and finally save it for me.

And mother's Day is a chance. It's also practical to buy shoes for her.

"Well, actually, I don't want to give any gifts, as long as she usually goes home and looks at me, I'm very happy.

"A pair of mother and son told reporters this.

The reporter could see that although the mother said that her daughter did not have to buy gifts for herself, she could hardly conceal her heartfelt happiness.

The third is to buy a gift for a friend who is going to be a mother.

Such consumers are mainly young women.

"My friend is fast becoming a mother. Do you have a flat shoe, but a new style is recommended?

"A girl asks a salesperson before a counter.

"Yes, here is one. It is still popular this year.

"Just then, the salesman took a bright yellow lacquer shoe from the shelf.

Reporters found that this year's shoes really follow the popular lacquer from last year, the color of bright yellow, green, blue and other bright colors, can quickly attract the attention of consumers, become their favorite.

The fourth is mainly college students. They simply choose their shoes according to the discount of mother's day.

They generally believe that the college students who are in the field like them are in the hands of their parents, and are relatively limited. Therefore, they can only pick some holidays during shopping activities to buy shoes and clothes, so they can save money.

"I haven't started making money yet, but buying gifts with parents' money for parents is actually not practical.

When I go to work later, I will buy things for them at that time.

"A college student told reporters.

But at the same time, she also said she would call her mother to express her blessing.

After all, mother's Day is a special holiday.

"This newspaper intern reporter Hu Jian this year's mother's Day is a bit not beautiful, the rain is drizzling outside, the wind is also tight for a while.

However, a slightly cold climate did not obliterate the warmth of people's hearts.

A pair of small shoes is enough to enrich children's gratitude for their mothers, just like the warm sunshine in winter.

The beautiful shoes on the store shelves, or high heels or flat bottoms, or fashionable or plain, or colourful or elegant colors...

Aside from the factors of mother's day, pure windowshopping is definitely a visual gluttonous meal.

As the saying goes, "women are always short of a pair of shoes". Whenever you wear delicate makeup and wear bright and beautiful clothes, you suddenly regret that there are no suitable shoes to match.

Therefore, every season when the fashion trend comes, women are always willing to invest in fashionable shoes.

Return to the theme of mother's day.

In fact, many times, as mothers, they may not need special gifts from their children. They only need a phone call, a greeting, and a meal at home.

But if you add a little gift, such as a bunch of carnations, a piece of clothing, and a pair of comfortable and beautiful shoes, you will believe that your mother's happiness will be stronger at that time.

No need for luxurious and exaggerated language, no need to be grateful for tears. A little act is enough to move the heart of the mother.

- beautiful proposition - the 2008 summer new shoe promotion theme on Mother's Day attracted the eyes of consumers in Beijing.

Beijing Chaoyang ten Libao halls, the two floor of women's shoes area in addition to the past crowded, and added a warm atmosphere.

"Metal" is the most popular favorite woman in the two floor of the women's shoes area, looking at a brilliant "metallic color".

Light gold, bronze, silver, silver blue, or all kinds of colors and metal elements that emit metallic luster are absorbed into each shoe.

Hasen, BELLE, kissing cat, Saint angel and Staccato invariably display their most proud new gold and silver colored sandals at the front desk.

The new styles of gold, silver and two color sandals with different brands and different styles of design are shining in the soft light and receive customers' reviews.

"Silver" this pair of sandals is the best seller, the design is simple and generous, and it is not conventional. Next to this golden outlet is a little worse.

"Staccato's shopping guide recommends.

"Silver is clean and clean. It is noble and free from vulgarity. It does not rush to grab the tops of the jackets.

"A woman who is trying on shoes comes in.

Before BELLE's counters, a pair of gold knitted high heels and dragging became the stars of everyone's eyes.

It seems that the ribbon of wheat is bright and bright in this bright color. Relatively simple design runs through the two words of "heart". The arc shaped heel makes the belt and gold mature and has a gorgeous and dazzling flavor.

"This kind of shoe is very popular, gold and silver are two colors.

There were many golden trials, but few were bought. Many people chose silver or silver collocation at the last minute.

"Shopping guide added."

Charm, retro style, new style, vertical decoration, striped ring design, and a large number of interlaced strip designs, with a flat bottom, thick heel or thick bottom heel, this year's Retro wind presents a rich variety of new styles.

Almost every brand has its own retro style. This summer is nostalgic.

Before Hasen's counters, he took a pair of bronze shoes to show customers.

As many as six strips of shoes make up all the shoes of the shoe, which run through the heel part. The design of the concept and the slightly complicated shoes make the shoe full of beautiful traps of design.

After a trial fit, the well-dressed female customer was satisfied with the "spoils" and left the old shoes.

Before St. Paul's cabinet, a girl picked up a pair of high floor and silver gray High Heels Sandals and asked her friends: "would you like to give it to my mother as a mother's Day gift?

"Hello, this shoe is the most comfortable, and it is very suitable for your mother to wear this age.

"Shopping guide".

"Thick bottom, shopping is not tiring, my mother loves shopping.

"The girl said happily.

The summer flower is all the way for Olympic Games to enter the office of the casino. It is like a big garden in the early summer, where the shoes, shoes and soles are colorful.

The test shoes chairs on the counter are full of seventeen girls around the age of eight, chattering about styles.

"There are patterns on the heels, which are rare.

Did you find that our oak shoes became colorful this year?

Ha ha, is to welcome the Olympic Games, to add a happy atmosphere to the brand.

"He's proud to say," he said.

"It's mainly comfortable, and there are more styles and brighter colors this year, and it's worth 188.

"A girl wearing glasses said.

"This pair of shoes has a national style embroidery on the upper, and there are still metal pieces on the shoes.

"The girl next to her applauded.

Jia Yizhen, an intern reporter, is the theme of this year. Almost all the showcases of the brand show these two characteristics.

Silver is the favorite of customers, and gold is the best.

Apart from the fact that the shoes of the company have some seasons and ethnic customs, other brands seem to be made out of a mold, without a unique style and replicability.