The Shenzhen Government And The Service Companies Have Twisted Together To Build China'S Clothing Capital.

< p > > a href= "http://www.91se91.com/news/index_p.asp" > Shenzhen < /a > the current situation of garment enterprises is to fight alone and not have strong brand awareness. In order to change and solve this situation, we propose: the municipal government should lead the Shenzhen garment enterprises into a rope and make joint efforts -- "China clothing capital" /p.

< p > > a href= "http://www.91se91.com/news/index_f.asp" > Shenzhen garment enterprise < /a > must play its strong points, and developing the brand is Shenzhen's strong point. It takes advantage of the time, place, and people's Shenzhen. As the processing base of Shenzhen garment enterprises, the garment enterprises in the mainland should focus on creating brands, and jointly build "the capital of Chinese clothing".

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P > France - Paris - is the capital of clothing in the world. This is because the government of Paris has been spreading clothing as a culture. The government has built a good international clothing display platform for the clothing industry, which will be deeply rooted in the people's heart and attract the attention of the world.

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The two international fashion festival in Hongkong, P, can only be a show. Because she lacks the dissemination of a culture, only the cultural details will have its vitality.

Therefore, we can not give play to the advantages of more display platforms.

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< p > facing the gradual growth of China's comprehensive economic strength, it is necessary for the government to set up an international fashion exhibition platform for China's clothing industry. This is a great undertaking that benefits the country and the people. It is also a common aspiration of the enterprises and industry.

Only Shenzhen is more suitable and advantageous for this city.

Other cities do not have these conditions; now we should seize this opportunity to build an international clothing display platform for China's garment industry.

The dissemination of clothing as a culture keeps her enduring.

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< p > < < a href= > http://www.91se91.com > > Shenzhen clothing brand > /a > as a long-term goal, striving to create a climate. Shenzhen can be realized as "the capital of Chinese clothing"; the "Shenzhen clothing brand" is used to build "the capital of Chinese clothing" to enhance the international image of "China clothing capital"; to change and enhance the status of Chinese clothing in the international arena.

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< p > < strong > 2, the conditions for making "China clothing capital" are < /strong > /p >

< p > Shenzhen is now building "the capital of Chinese clothing". It has the conditions of heaven, time, place and people. < /p >

< p > day: Women's clothing in Shenzhen has become the leader of the clothing industry all over the country. The women's clothing in the whole country is watching Shenzhen.

In the national clothing market, there are nearly 1000 clothing brands in Shenzhen. Shenzhen women's clothing accounts for 50% to 80% of the market in the first class cities in the whole country.

(this is the 2006 Shenzhen clothing association's investigation report) < /p >

"P > Geography: the special geographical location of Shenzhen is destined to be the only responsibility for Shenzhen. The development of Hetao area shows that Hongkong's economic center is closer to Shenzhen, and Hongkong is conducive to the fastest absorption of international fashion elements and massive information by Shenzhen garment enterprises. Guangdong's flourishing fabric market and accessories market are strong backing for Shenzhen clothing enterprises.

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People and: the proportion of young people in Shenzhen accounts for 80%. In the big cities all over the world, only Shenzhen is the only one. Young people are the fundamental and mainstream of the fashion trend. Shenzhen is a natural and unique exhibition base. P

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< p > Shenzhen has a number of excellent fashion designers and a large number of solid clothing entrepreneurs. They are open-minded, innovative thinking, daring to fight hard, rich in practical experience, absorb international information quickly, and make bold innovations and breakthroughs according to the characteristics and needs of the Chinese market. Shenzhen is an example of women's clothing in the whole country.

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< p > 3, to create the advantages of "China clothing capital", < /p >

< p > > the government has made the international clothing exhibition platform of "China clothing capital", which is conducive to the overall garment industry in Shenzhen and China to get out of the predicament, which is of great significance to the survival and long-term development of garment enterprises.

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< p > also made a good paving for Chinese clothing to the international stage.

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< p > as long as Shenzhen is made into China's clothing capital, Shenzhen is another great feature of China's business card. Achieving the second goal can make Shenzhen the world's clothing shopping paradise! < /p >

< p > < strong > 4; concrete establishment; < /strong > < /p >

< p > < strong > establishing "Shenzhen garment brand industrial base" < /strong > /p >

The first step is to form a preparatory group for Shenzhen garment brand industrial base, which is the first step for P.

(the preparatory group is composed of a group of professional planner, design and administrator) < /p >

< p > < strong > "Shenzhen garment brand industrial base" is divided into three steps: < /strong > /p >

< p > first step: "Shenzhen garment brand industry base" has three centers: < /p >

< p > "Shenzhen clothing brand" planning center < /p >

< p > "Shenzhen clothing brand" release center (release costs from enterprises) < /p >

< p > "Shenzhen clothing brand" paction and ordering Center (expenses from enterprise expenses) < /p >

< p > second step: from the "Shenzhen clothing brand industry base" for a unified external promotion < /p >

< p > by the "Shenzhen clothing brand" release center: the establishment of a never-ending, national and even global "Shenzhen clothing brand" TV channel, that is, Shenzhen clothing international channel, is facing the national and global coverage of Shenzhen clothing brand, Shenzhen clothing designers, fashion models, and garment enterprises, such as the exchange, distribution, ordering and other information, so that clothing companies invest in advertising funds to the Shenzhen clothing brand release center.

(in the early stage, it can launch a special column in "Shenzhen TV" or "city channel". "Shenzhen clothing brand" release center provides all kinds of information to the TV station) < /p >

< p > by the "Shenzhen clothing brand" release center: the establishment of "Shenzhen clothing brand" international website, a series of "Shenzhen clothing brand", and clothing enterprises exchange, publish, order and other information < /p >

< p > by the Shenzhen clothing brand release center: to organize and select excellent fashion designers and excellent fashion models, and encourage outstanding fashion designers to create their own brands.

Pay attention to the design of garment brand, instead of focusing only on the stage effect, choose the best fashion designer in the sales volume < /p >.

< p > by "Shenzhen clothing brand" planning center: intensify planning, publishing and promotion, and actively guide Shenzhen garment enterprises to take the road of brand < /p >

< p > by "Shenzhen clothing brand" planning center: Issue "Shenzhen clothing brand" series clothing book < /p >.

< p > by the Shenzhen clothing brand trading and ordering Center: the organization will organize two annual clothing distribution order meeting (i.e. spring and autumn two season clothing order meeting), and the trading location can be selected as: Shenzhen clothing brand industry base or Shenzhen Convention and Exhibition Center < /p >

< p > < strong > third steps; prepare to build the Graduate School of Shenzhen clothing University, < /strong > /p >

< p > with the upgrading of the "Shenzhen clothing brand", the industrial base and the global garment industry are increasingly deepened. When the time is ripe, it can cooperate with enterprises and higher garment colleges to set up a research institute. The name is added to China before two words. In the face of the global recruitment of trainees, the influence of the Graduate School of Shenzhen costume college in China will be expanded, and more talents will be trained for the garment industry.

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< p > the Shenzhen clothing brand industrial base should effectively increase the propaganda, release and promotion of the "Shenzhen clothing brand" in the whole country, so that businessmen from all over the country can take the initiative to participate in the Shenzhen clothing issue and trade order meeting, and welcome all the strong garment enterprises to join the industry of Shenzhen clothing brand! < /p >

< p > hope that the government will support and set up the international garment platform. At the same time, the government can vigorously explore and introduce high-quality clothing talents from now on, and let the "clothing capital of China" go to the whole country and to the international stage.

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Under the correct leadership of the government! As long as we strive to fight in this direction, China Shenzhen clothing capital will always stand in the east of the world! < /p > p