Shishi Textile Shoes And Clothing Opens The "Milan Plan" Journey

< p style= "text-align: center" > /p >

< p style= "text-align: center" > img align= "center" border= "0" alt= "src=" /uploadimages/201212/25/20121225041440_sj.JPG "/" < < >.

< p style= "text-align: center" > /p >

< center > < /center >.

< p > < /p >.

< p > recently, the "a href=" http://sjfzxm.com/DESIGN/designer/index.asp "industrial design < /a" and the fashion creativity association were formally established in Jinjiang. At the beginning of this month, Shishi also started the "a href=" http://www.91se91.com/news/index_s.asp "Milan plan" /a > journey.

In less than a month, textile and footwear have successively worked. Fashion and creativity have become the new focus of industrial pformation.

< /p >

< p > < strong > Jinjiang: < /strong > < /p >

< p > < strong > build industrial design city < /strong > /p >

< p > Jinjiang, after years of development, has long been known as the brand capital of China, and has many well-known footwear brands in the forefront of domestic competitiveness and influence.

However, compared with the well-known brands in the international market, especially in the aspect of product design and fashion creativity, there is still a big gap between Jinjiang's < a href= "http://www.91se91.com/news/index_x.asp" > shoes and clothing enterprises < /a >. The high-end products still lack competitiveness. Many enterprises have homogeneity and imitation in product design, which restricts the brand building and promotion.

< /p >

Under this background, in order to solve the homogenization dilemma of manufacturing industry, enhance the degree of product differentiation, and seize the high-end value chain of industry, Jinjiang has developed creative design in various aspects in recent years, and strives to build the city of industrial design. P

The recently established industrial design and fashion creative association is one of the initiatives.

< /p >

Liu Wenru, mayor of Jinjiang, said at the founding of the association, "the establishment of the industrial design and fashion creativity Association marks the new stage of development of the creative design industry in Jinjiang. The establishment of the association will play an active role in promoting the development of the creative design industry and speeding up the pformation and upgrading of the manufacturing industry." P

< /p >

< p > "the establishment of this association is to conform to Jinjiang's industrial design oriented city orientation, to better integrate the creativity and design industry strength both inside and outside the city, to promote the level of creative design and the level of manufacturing development in Jinjiang, and to set up a non-governmental economic autonomy organization based on the proposal of the creative design industry colleagues.

It is an effective carrier for gathering the creative design resources inside and outside the city and serving the pformation and upgrading of Jinjiang's industry. It is also a bridge to promote the dialogue between government and enterprises, and is also a strong backing for Jinjiang's cultural and creative industries in the future.

The establishment of the association is of far-reaching significance for the development of modern service industry in Jinjiang under the new situation and the optimization of the external supporting environment for manufacturing industry.

Talking about the impact and promotion of the association after its establishment, Wang Liangxing, President of the newly elected Association, said.

< /p >

Less than P, Jinjiang has launched 3 creative design carriers such as five shops, three creative parks and Hongshan cultural and creative parks, and is planning to organize regional creative events in industrial design. The aim is to bring a group of creative designers and creative design organizations to Jinjiang through a series of activity carriers, so as to promote the level of Jinjiang manufacturing industry and promote industrial pformation and upgrading, from "Jinjiang manufacturing" to "Jinjiang intelligent manufacturing".

< /p >

< p > < strong > Shi Shi: < /strong > < /p >.

< p > < strong > opening the "Milan plan" journey < /strong > /p >

< p > as the largest clothing market in Asia, the famous Chinese casual wear city and the popular publishing base of China's popular fabrics, the status and influence of Shishi in the textile industry can be seen.

< /p >

< p > but from the international trend, the external demand market is shrinking, the trade friction is aggravating and the cost advantage is declining. The development of garment and textile enterprises is changing from price competition to brand competition based on brand, design, fashion and standards.

From the domestic situation, the expansion of domestic demand market, domestic fashion, international brands, and China's garment and textile industry are upgrading and pforming the fashion industry.

Under the influence of internal and external environment, Shishi textile and garment industry is in urgent need of a new round of change and upgrading.

< /p >

"P" earlier this month, Shi lion officially opened the road of "Milan plan".

For the textile and garment industry of Shishi, the significance of the plan includes the pformation of the products from clothes to fashion, the upgrading of the enterprises from the OEM to the independent brand, the evolution of the industry from the manufacturing to the service, the pformation of the economy from the production cluster to the fashion creative platform, and the final search for the leap from the famous city of fujian School of leisure clothing to the world's fashion and creativity.

< /p >

< p > > as a preheating link of the "Milan plan", the pilot project of innovation and development of the textile and garment industry, the cloud experience square of Shishi Oracle textile and garment innovation has been put into use in November 20th. It shows the innovation of the Internet industry through the Internet industry to realize the resources of the whole ball textile and garment industry, and provide services for the entire textile and garment industry chain from production, design, research and development, sales to business management, so as to promote the innovation and development of the textile and garment industry.

At the beginning of this month, the key creative garden project of Shishi - the Yi clothing and creative Expo Garden held a project promotion conference.

< /p >

< p > < strong > voice: < /strong > < /p >.

< p > < strong > the development of fashion creativity is at the time of < /strong > /p >

< p > the industry believes that in less than a month, every county and city in Quanzhou has concentrated on the fashion.

On the one hand, Quanzhou has formed many pillar industrial clusters, such as footwear, textiles, fabrics and so on, relying on the development trend of the private economy for many years, and has a good position and influence in the domestic and international markets.

Relying on the rising brand building trend in recent years, Quanzhou already has a group of enterprises in the forefront of the industry, which are rich in corporate culture and strong competitiveness. This provides prerequisites and industrial soil for Quanzhou's development of fashion creativity.

< /p >

< p > on the other hand, while Quanzhou's pillar industries have achieved great success, there are also many constraints and difficulties. At the present stage, the mainstream brand development strategy is hard to provide a strong breakthrough for the industry and a strong driving force for sustainable development. Taking Jinjiang shoes and clothing as an example, under the influence of this year's market environment, the traditional marketing mode is difficult to achieve the desired effect, and the ordering is not as popular as before. Many enterprises have to substantially reduce the number of stores, and the industry has suffered a certain degree of influence.

In this context, in order to seek survival and development, enterprises are bound to work hard in terms of product competitiveness and market acceptance, get rid of the status quo of product homogenization, seek differentiated marketing and differentiated product positioning, so as to achieve new pformation and upgrading, and fashion creativity without doubt is an excellent breakthrough point.

< /p >

< p > in addition, as China's economic field, comprehensive national strength and cultural level have been greatly improved, its influence in the international market has increased year by year, the Oriental fashion culture is rapidly becoming popular, and the Oriental fashion trend is becoming increasingly apparent. Quanzhou has a good development space and prospect in making fashion capital.

< /p >