Quanzhou Shoe Industry: Professional Division Of Labor Takes Its Advantages And Disadvantages.

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　　 Footwear industry in Quanzhou From the beginning of 1980s, from small to large, from traditional family workshop to modern enterprise, after 20 years of arduous pioneering work, it has become one of the most mature industrial clusters in Quanzhou, and has the most perfect sports shoes industry chain in the world. It has formed a good pattern of shoes, shoes, shoes, leather, footwear, chemical industry and other enterprises, and formed a social division of labor, independent matching one-stop production collaboration group. The overall scale of industry has ranked first in the province and the forefront of the whole country for many years. Quanzhou has become one of the most concentrated and competitive brands in the footwear industry of the whole country.

"Everyone wants to be boss!" this is the driving force for the booming footwear industry in Quanzhou. In 1984, Lin Di autumn in Yang Dai village set up the first shoe factory in Jinjiang with 80 thousand yuan and withdrew investment in a year. The wealth effect has made smart Chai Tai people follow suit and join the shoe making industry, which is the original shoe cluster in Quanzhou.

Today, there is the world's most complete sports shoe industry chain, from shoe last, sole, heel and shoe lining. Shoe glue The raw materials of light duty shoes, shoe making machinery, finished shoe manufacturing, mold development, shoe design, management consultation, marketing promotion and so on, enterprises can basically complete the whole process of a pair of shoes from production to sale without leaving home.

Upstream and downstream collaboration

Extension depth and breadth

Jinjiang Chen Ditai gully West Village shoes road roadside, this is the geomantic omen of Limited by Share Ltd. A few years ago, due to land constraints, lack of talents and other factors, the precious birds began to go out to investigate frequently, hoping to find a broader space for themselves.

However, after walking around the mainland provinces and cities such as Anhui, Zhou Shiyong, Secretary of the board of directors of noble birds, found that almost no place could have such a perfect footwear industry chain in Jinjiang. "The relocation of enterprises, though able to get the land needed for development, is not conducive to the development of enterprises in many cases because of the lag in supporting the transfer of the real estate industry." Mature industrial clusters and perfect industrial chains have become the reasons why the good birds choose to stay.

The beauty of "chain" has been perfectly interpreted in Jinjiang's sports shoes. Entering Chen Dai Town, on the 4 main streets with "well" shape, there are more than 600 shoe materials shops. Shoes market, which integrates shoe material wholesale and retail, storage and transportation, and shoe machine exhibition, stretches for several kilometers, shoe shops are lined up and merchants are flowing. Here, as far as shoe making machinery is concerned, shoe studs and shoe buckles are all needed.

Chen Dai is just a microcosm of the development of Quanzhou footwear industry cluster. At present, the footwear industry in Quanzhou has already formed the production base of tourist shoes, sports shoes and accessories, shoe materials, which are mainly composed of Chen Dai Town, Xi Bin town, Chi Dian Zhen and the central urban area of Jinjiang. The production base of leather shoes with Shishi as the center is located, and the shoe sole and shoe material production base, which is mainly located in Huian County, Bai Qi Township, Dongyuan town and Luoyang town. The production base of children's shoes is mainly based on honglai town and Jiu Du Town in Nanan, and the slippers production base in Jinjiang inner hole town and Anhai Town.

Together with the size of industrial clusters, the breadth and depth of industrial chains are increasing. From the upstream and downstream raw materials research and development to the innovation and design of finished shoes, and then to the downstream packaging, transportation, marketing and promotion, the industrial chain continues to expand in the industrial expansion. And the cooperation mode between the upstream and downstream enterprises of the industrial chain is also developing in depth.

After the international financial crisis in 2008, Xu Zhida began to do something, that is, to integrate the upstream and downstream enterprises of the industrial chain. Starting from the upstream fiber supplier, Xu Zhida selected 3 deep strategic partners from the original more than 10 suppliers, and then integrated the suppliers of vamp and sole. Xu Zhida was the deputy general manager in charge of production of PEAK group at that time. The purpose of integrating suppliers was very simple, in order to form an efficient industrial chain with PEAK as the center.

Anta is also building its own high efficiency industrial chain. While strengthening its own research strength, it continuously helps the supporting manufacturers in the supply chain to upgrade their technological level, sending personnel to support suppliers to establish and perfect laboratories, and work hand in hand to develop cutting-edge technologies. Therefore, "elastic rubber material technology" is born, and deep cooperation has achieved win-win results in the upstream and downstream industries, as well as the footwear industry in Quanzhou. The overall competitiveness of the cluster has been enhanced.

　 Specialization

Take advantage of it and avoid it.

More than 20 years ago, Ding Canyang, who was under 20 years old, borrowed 4000 yuan from his aunt and set up a shoemaking workshop at home. After purchasing the materials, he sold them to the market again. "At that time, a square shoe was popular, and when I looked at it, I would steal it from someone else's windowsill and come back to paint the gourd again." However, due to the lack of professional technology and design, thousands of shoes produced by the two sides were unattended, and Ding's first venture failed.

Now Ding Canyang, who has turned into a children's shoe industry, only needs to make telephone calls in the office, from raw materials research and development to product design, production and sales, logistics and transportation, brand promotion and management consulting, all have professional companies to cooperate with all departments of the enterprise. With the development of the social division of labor within the industrial cluster and the coordinated production system with one-stop support, the "one-stop" boss becomes the past tense.

Specialization and division of labor and cooperation become a trend. "Every boss has his own advantages. Each enterprise has its own different position. If we can not bring better benefits, we should let go of professional people." This is the experience summed up by shoe industry in Quanzhou from practice.

Companies that are good at division and cooperation often get more room for development.

Ding Shuibo, chairman of XTEP group, has been grateful that 10 years ago he did not use his energy to expand his own workshop and production line, but chose to cooperate with the factory. In 2001, Nicholas Tse and TWINS wore XTEP shoes on behalf of their feet. The sales volume of XTEP shoes reached 1 million 200 thousand pairs, which set a record for the sale of single shoe products in China. In the second year, when looking at the machine and overtime workers, Ding Shuibo first thought of building two more production lines. Fortunately, this plan was stopped by Wang Liyu, the deputy general manager of the planning, production and administration department at that time. The reason is that the production part can be transferred to the cooperative factory with productive capacity. XTEP just needs to make the brand well.

Similarly, as early as 2001, when 80% of Jinjiang's shoe-making enterprises still made small profits for foreign brand foundries, Anta, who kept the lead in the same brothers, had entrusted half of its output to more than 20 cooperative factories. Nowadays, the proportion of Anta shoes and garments is only 36.9% or 14.4%.

More and more Quanzhou shoe companies with brand operation experience have been influenced by Nike. Light asset model "Inspiration", put down the burden of management production, no longer blindly build or buy production lines, but learn from the practices of companies such as Anta and XTEP. On the one hand, they focus on R & D, marketing, and seize the high-end links. On the one hand, by sending quality managers to the foundry enterprises, we will strengthen quality control and organize large-scale production capacity to drive a group of small and medium-sized OEM enterprises.

Vertically, the links between the upstream and downstream of the industrial chain have been cleared up, and the division and cooperation among different enterprises within the cluster have been realized horizontally. The perfect and close industry supporting cooperation system and the reasonable division and cooperation system between the brand enterprises and small and medium-sized enterprises have brought obvious comparative advantages and competitive advantages for the development of the footwear industry in Quanzhou, and also enhanced the overall competitiveness of the industrial clusters.