Research On The Market And Style Of Business Casual Men'S Wear

< p > in China, the concept of business and leisure began in men's clothing, which was derived from formal dress. It first appeared in 2000 and has become a common practice.

It can be said that business casual men's wear is another development trend of a href= "http://www.91se91.com/news/index_cj.asp" > men's wear industry < /a >. It lies between traditional formal dress and casual wear, which has both leisure style and formal dress pattern.

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< p > in fact, with the coming of market economy and information age, business activities are not confined to offices only. When leisure clubs, cafes, fitness centers and golf courses have gradually become the quasi bases of business activities, a serious and formal suit naturally leads to leisure.

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< p > men's casual style of business and leisure is not an accidental product of the development of the garment industry. It is accompanied by the pformation of the economic and business mode, and it adapts to the needs of work, meets the needs and psychology of people's wear, and adapts to the inevitable trend of life style.

Office workers have taken off their neckties, relaxed their mind and body, and joined the ranks of leisure that embody individuality.

Be formal and flexible, dignified and comfortable.

Thus, in order to solve the conflicting and uniform new dress demands of the office workers, the business casual clothing, a clever and casual garment form, was created between the formal dress and the casual wear.

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< p > according to statistics, in the domestic market, the more than 300 men's wear brands, such as Li Lang, Shan Shan, Qi Pai, AI Tun Bao, Tai Zi long, seven wolves, Jin Ba, Pei Luo Meng, and "good bird", are leading the fashion trend of men's wear market with the development pace of high grade, < a href= "http://www.91se91.com/news/index_s.asp" > leisure oriented /a >, and they are also the base of business casual men's wear.

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< p > obviously, China's men's clothing industry has gradually reached a consensus on the trend of business and leisure, but at the same time, it has also brought about the problem of homogenization of the market.

When a large number of men's clothing enterprises are playing the same role as "business leisure" and marching into the domestic market, can we see the brand fight behind this surge? The capital invested by enterprises is increasing, but the profit rate is not declining obviously. We have to rely on discount, reduction or even dumping to improve brand competitiveness and increase market share as well as many household appliance manufacturers.

The homogeneity competition of men's clothing industry is becoming more and more intense, and the inevitable result is multiple defeats and injuries.

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< p > nowadays, in the men's clothing industry, "technology" is no longer a major obstacle to the survival and development of enterprises. New selling points are the key to highlighting the tight encirclement.

Since the beginning of 2005, when China's textile and garment industry is calling brands and taking the road of brand development, whether we really see the essence of brand strategy in J is not how to make the brand bigger, but how to make the brand fine, meticulous and strong.

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< p > How can we be strong? It is the two way before us: first, we must do a good job of market positioning; two, a good brand style, and the two are indispensable.

China's men's clothing industry must develop brand chess quickly and healthfully.

The key to good brand chess is to scientifically establish a market position and build brand personality and style on the basis of it. It is also the key to achieve sustainable development and enhance brand competitiveness.

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There is a hidden danger behind the surface prosperity of < p a > < href= http://www.91se91.com/news/index_q.asp > > business casual > /a >. If it is unchanged, it will be crowded in the bottleneck, and it will have a negative impact on China's thriving men's clothing industry.

When the quotas are abolished and the international brands are attacked in a big way, supporting local brands, setting up brand personality and breeds local brand culture become a positive strategy for us to face the men's wear market.

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