Brand Shoes Jinjiang Style Walks Out Of International Fashion

< p > June this year, the 361 degree Asian shoe research and development center was established. At the same time, its Asian clothing research and development center is being selected, and China Hongkong and Japan will be the first choice. The first branch of Taipei's west gate is the first step for XTEP to embark on Taiwan, and the final plan is to open 300 stores in Taiwan. This is an ongoing overseas expansion of Taiwan's drive to Southeast Asia, and Anta set up an overseas branch in Philippines and other places.

From the recent movement of local sporting goods brands, "going to the international market and building an international brand" is becoming the main direction of the enterprise "a href=" http://www.91se91.com/news/index_p.asp "Jinjiang" /a.

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< p > the general tribe in the hometown is the foundation of Jinjiang entrepreneurs. At the same time, they did not stop the pace of brand internationalization.

In the past 20 years, Jinjiang businessmen have taken their costumes, sports shoes and food from their hometown to the world to realize the dream of dancing with international famous enterprises.

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< p > < strong > overseas layout brand is known as < /strong > /p >

Sponsoring international events is a channel for Jinjiang brand to become famous all over the world. < p >

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In the sports industry, this summer, Anta brand, 361 degree, Jordan, Lu You and other Jinjiang brands invariably focus their attention and energy on the London Olympic Games, and gradually achieve the established brand marketing plan.

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< p > > a href= "http://www.91se91.com/news/index_x.asp" > Anta < /a > sponsored the Chinese Sports Delegation Award dress; 361 degrees for the Belarus, North Korea, Croatia, Maldives, Kuwait and other delegations designed team uniform and award dress, and for the Chinese national hockey team and other 5 Chinese national teams to provide professional competition equipment, provide exclusive equipment for the Olympic stars and provide equipment for the Olympic Games report group; Jordan sports for Kazakhstan, Turkmenistan, Mongolia three representative team design award dress......

Jinjiang brand's "London show" has been staged repeatedly, which has further promoted the global visibility of the individual brand and the regional brand of "Jinjiang shoes and clothing".

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< p > apart from the brand layout of the leading brands, many foreign trade enterprises have also gone out.

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< p > it is learnt that, with the guidance of the government, many enterprises in Jinjiang have joined the overseas trade exhibitions such as the brand Quanzhou Xiangjiang row, the Las Vegas Las Vegas fashion show and shoes exhibition, Dusseldorf Dusseldorf international shoes exhibition, etc., and have gone to Poland, Czech, Hungary, Canada, the United States and other places to carry out business inspection activities, to understand the latest trends in the export market and actively expand the market.

At present, Jinjiang enterprises set up a range of points including Eastern Europe, Russia, Australia, the United Arab Emirates, South America, France, Germany, the United Kingdom, and China's Hongkong and Taiwan.

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< p > < strong > capital flows ahead of the sea, < /strong > /p >

< p > how to make the brand popular in the "a href=" http://www.91se91.com/news/index_s.asp "international market < /a"? How can we get more support for the internationalization of enterprises? Entrepreneurs in Jinjiang know that laying the market alone is not enough.

Capital market, the strong guarantee of this enterprise has become another important step in the process of internationalization of Jinjiang enterprises.

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In 1998, Heng Heng came to Hongkong stock exchange alone. The new name of "Heng an international" gave it rich international significance. P

As the first domestic Hong Kong stock company, it successfully entered the market at 10 times price earnings ratio, and won the favor of international capital. At the same time, it created the miracle of the highest price earnings ratio and the highest subscription multiplier of Hong Kong stock that year. It was selected as the "best listed project" and "the best fund raising project in Hongkong" by "Asian Currency" and "international capital review" respectively.

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From P in 2007, the Singapore Stock Exchange has attracted many Jinjiang enterprises such as China Sports International (wild sports), Fuxing Group, alligator, Taishan technology and so on. It has been listed in the textile, clothing, footwear and shoe materials industries. It has become the best overseas listing channel for Jinjiang enterprises after the Hong Kong stock exchange.

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In 2009, Jinjiang's capital wave crossed the Pacific for the first time, and hide long (China) Co. sounded the bell of the listing in the US NASDAQ trading hall. Subsequently, the cable shoe industry and fast-paced landing in Germany completed the breakthrough of Jinjiang capital territory again and again.

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< p > from Hongkong, Taiwan, to Singapore, South Korea, Malaysia, to the United States, Germany, Jinjiang entrepreneurs to seize the capital market global perspective and sensitive smell, amazing.

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< p > < strong > acquisition agent is more "international fan" < /strong > < /p >.

When p was operating in overseas capital markets, Jinjiang enterprises continued to depict their respective international blueprints. Capital filled entrepreneurs began to disseminate their brand culture and business operation mode through cooperation with international brands.

Acquisition and agency further set up the "international norm" of Jinjiang brand.

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< p > 2009, by acquiring the Chinese trademark right and franchise of sports brand FILA, Anta became the first enterprise to acquire international brand in Quanzhou sports brand. XTEP, the brand of Disney Sports, continued to follow the fashion movement route. Over the years, seven wolves and French designers collaborated with high-end brand "SEPTWOLVES". Last year, Kenna bought Kenna and acted as the agent of international luxury brand.

At present, there are dozens of adult and children sports leisure brands such as Disney Sports, SKECHERS, crocodile shirt, camel, jubilant, Altman, Spiderman, Naruto and so on in the hands of Jinjiang enterprises.

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"P". "The aim is not only to increase the creation of profit channels, but also to draw advanced management experience in the process of cooperation with international brands."

Many entrepreneurs in Jinjiang say that cooperation has widened marketing channels and boosted the international growth of brands.

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In the process of cooperation with the international giants, Jinjiang entrepreneurs have also realized that a brand must be "focused on national culture and remain broad-minded" if it wants to go to the world. Only with cultural output, can the culture of the brand be embodied in the product, so that the layout of the international visual field can be fully integrated with the local culture, and the strength of the brand will be deeply rooted in the hearts of the people.

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