The Social Environment For The Development Of Business Casual Wear In China
< p > in the face of the trend of business casual entertainment in China's men's clothing industry, we can not help but ask why the leisure revolution of "a href=" http://www.91se91.com/news/index_f.asp "men's clothing industry < /a" is now in full swing. What kind of development environment does it have and whether its industrial life is long? < /p >
< p > a series of questions are urgent to be answered. Therefore, we must first study the development environment of business casual wear, and conclude that the transformation of contemporary society and lifestyle has the following characteristics: < /p >
< p > (1) the society is more dynamic: compared with the earlier urban employment population, 90% concentrated in the formal state and the collective sector, the formal sector now only accounts for 1/3, while 2/3 belongs to self-employed or new occupations and freelancers. They inject new vitality into the society, tend to be free in the way of life and dress choices, and advocate leisure and free lifestyles. < /p >
< p > (2) the gradual differentiation of social strata: according to the survey conducted by the Institute of economics of the Chinese Academy of Social Sciences, China's poor and affluent population ask for increased polarization of income and rapidly divide social strata. At the same time, the Chinese middle class team has gradually expanded (defined as the annual income of more than 5000 dollars). In 2004, it has reached 65 million. They are the spokesmen of the high-end a href= "http://www.91se91.com/news/index_h.asp" fashion lifestyle /a mode. They focus on social and consumption, emphasize on wear and brand, and dress choices emphasize high quality, distinctive and fashionable. < /p >
< p > (3) society is becoming more open: with the popularity of the Internet and cable TV, the advanced western culture, technology and information become more accessible. People's thinking mode and life style are increasingly open. At the same time, e-commerce has changed the original work and consumption mode, making home office and consumption possible, and home leisure clothing has great potential. < /p >
< p > (4) society is becoming more and more casual: along with the birth of the double holiday and the same holiday system in the 90s of last century, the leisure time of the citizens increased. People paid more attention to the quality of life beyond 8 hours: shopping, making friends, holidays and traveling became an important part of the life of the people. < /p >
< p > (5) the society is more fashionable: along with the acceleration of urbanization in China, various fashion industries have come on the scene. Fashion and entertainment have become an integral part of people's life. At the same time, the clothing industry of all parts of the world is coming into full swing. With the coming of 2008, the voice of several major cities to build clothing capital is booming. Moreover, with the increase of per capita income, the installed expenditure has accounted for 9 of the total income, 6 to 10%. < a href= "http://www.91se91.com/news/index_cj.asp" > clothing consumption < /a > has become the focus of people's consumption. < /p >
< p > generally speaking, the lifestyle of Chinese people is developing towards health, fashion and freedom. They are also quite consistent in dressing attitude. People pay more attention to the quality of life after the intense work, and the clothing that is comfortable, convenient and casual becomes the first choice for people. The transformation of society and lifestyle is of decisive importance to the rise of business casual wear. The pursuit of high quality lifestyle will inevitably bring about the popularity and development of leisure and comfortable clothing. Business casual wear, which combines leisure and professionalism, is highly praised for its versatile and flexible exchange of roles in work and life. < /p >
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