Tongxiang Shimen Plans To Build Shoe City To Make Up For The Lack Of Professional Market.

"P >" we launched the "a href=" http://www.91se91.com/news/index_cj.asp "electronic commerce < /a >, not only improved the marketing mode, enhanced competitiveness, but also achieved good economic benefits, and this year alone, the online sales performance is about 18000000 yuan, and is expected to be more next year."

Talking about the benefits brought by e-commerce, Zhong Hongxing, chairman of the company, is proud.

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< p > in recent years, < a href= "http://www.91se91.com/news/index_p.asp" > Tongxiang < /a > Shimen many shoe enterprises rely on the advantages of fast delivery and good quality, and have maintained a relatively fast development speed.

At the same time, with the continuous expansion of industrial development, some problems also follow.

"Mainly the lack of independent brand building and professional sales market."

Shimen town safety village Party branch secretary Xu Jie said.

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< p > < strong > Shimen shoe industry how to foster strengths and circumvent weaknesses and walk out of its own path of development? < /strong > /p >

< p > Xu Jie believes that first of all, we need to improve the efficiency of product output, and we must consider the rapid sale of products after the capacity is guaranteed.

"The former products are all issued to the physical stores, but now, a new sales mode -- e-commerce has sprung up and has a good momentum of development."

Xu Jie introduced that some large a href= http://www.91se91.com/news/index_x.asp enterprises in Shimen town have already begun to try and have their own online sales team. < /a >

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< p > after the product is sold, the problem of how to become bigger and stronger is placed in front of the enterprise.

Zhong Hongxing said that enterprises must develop and grow, and must be pformed and upgraded. The real sense of going out is not to rely on OEM for other enterprises, but to have their own brands.

Therefore, in the future development, we should not only allow more downstream enterprises to label their own brands, but also strive to create more brands belonging to them.

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"P >" next, we will invite professional R & D team to help enterprises with no R & D capability to design products.

In addition, next year will plan to build leather shoes city to make up for the lack of professional market.

Xu Jie said.

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< p > December 12th, Shimen lambs shoes industry management committee was formally established.

In the future development of footwear industry in Shimen, the CMC will play the role of overall planning, coordinated management and development and construction, so as to promote the healthy development of Shimen shoe market.

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