Guangzhou White Horse Clothing Market Creates New Vitality Of Garment Platform With Change

< p > visit the white horse < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > market. There are many familiar brands in the bustling crowd.

Many costumes told reporters that they were born in the white horse market.

As the "Whampoa military academy" in the clothing industry, the brand effect is gradually emerging in the background of the electricity supplier's impact and the general economic downturn in recent years.

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< p > under the promotion of e-commerce, multi brand building and information technology, the wholesale chain of clothing has begun to extend.

Analysts believe that at present, there are limited enterprises in the specialized market of touches, but under the pformation of the channel operation mode of the leading market such as the white horse clothing market, the apparel platform will usher in a new market vitality.

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< p > < strong > diversified marketing strategy < /strong > < /p >

< p > in the field of brand promotion and marketing, Baima began to deepen the influence of brands through various channels.

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By the end of 2009, Bai Ma officially launched the influence project with the theme of "serving China and the world". The marketing strategy of "going out in the first half and coming in next half year" has been fully implemented, and P has begun to consciously deepen its brand influence.

In 2010, Bai Ma invested a lot of money to update the white horse clothing network and make efforts in the field of e-commerce.

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< p > "going out" means developing "national brand tour".

In March 26, 2010, the Baima brand national tour started in Zhengzhou. So far, six stations have been held in Beijing, Urumqi, Liaoning, Liaoning, Jiangsu Shuyang, Hunan Zhuzhou and other key clothing distribution centers and industrial cluster areas. Baima leads its quality merchants and brands to supply and demand docking, and has signed a strategic cooperation agreement with the more than 10 leading regional markets in China, including Beijing Tianya, Shanghai new seven Pu and Shen five love, and has realized effective integration of clothing sales channels.

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< p > "please come in" means holding the "white horse clothing procurement Festival".

In 2007, the Guangzhou white horse clothing procurement Festival, which was led by the professional market, was the first large-scale clothing procurement festival in China.

From the early "fantasy journey to gold" to the "2010- flourishing white horse classics reappear", "2011- white horse power dancing China", and then to "2012- fashion white horse channel is king", from the first 10 national markets to send representatives to see that in 2012, the country's 42 leading markets and thousands of professional buyers group participated, the scale of activities, the number of purchasing merchants, and the paction performance were new highs, providing a new trading platform for the vast number of clothing merchants, and achieved the purpose of "expanding channels and promoting pactions".

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< p > in order to cope with the huge impact of e-commerce channels represented by Tmall and Jingdong in recent years on traditional circulation channels, Baima has increased the construction of electronic commerce. After 3 years of efforts, Baima apparel network has basically completed the construction of information platform and communication platform. In April this year, Baima E city was revised online to realize the online paction function.

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< p > according to the introduction, Baima clothing network includes new products distribution, investment promotion, product trading, logistics distribution and online settlement. There are more than 50 thousand registered members, with a daily average IP traffic of over 20 thousand, a PV traffic of about 200 thousand, and a total traffic volume of 60 million people.

The growth rate of website traffic is in the forefront of the industry. It has initially realized the function of online electronic pactions, forming the organic combination of traditional tangible market and invisible market of e-commerce, and has opened up another brand new marketing channel for brand merchants in Baima farm.

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< p > "over the past 10 years, a large number of wholesale clothing markets have been built around the white horse building along the street, and have developed into the largest scale and highest volume of clothing wholesale trade distribution centers in China."

The statistics provided by the responsible persons of the white horse show that there are more than 20 thousand merchants and more than 50 thousand employees.

The average daily clothing sales volume from the region to more than 50 yuan is over 10 billion.

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< p > < strong > "Whampoa military academy" force brand research and development < /strong > < /p >

The Guangzhou white horse clothing market, founded in 1993, has many titles after years of development and operation: "China's ten major clothing market", "national civilized market", "China's most influential market for professional influence", "Guangdong's leading enterprises in circulation", the first batch of "China's clothing brand incubator base", "national a href=" http://www.91se91.com/ "target=" _blank "> textile /a > industrial advanced group" and so on.

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< p > reporter recently visited the white horse clothing market. There are many familiar brands in the bustling crowd: Kaiser, brother, Gloria, and Kai Qi.

Baima clothing market official told reporters that the average daily passenger flow is still tens of thousands of people, with an average annual turnover of more than ten billion yuan, the product radiated 31 provinces, municipalities and autonomous regions, and exported to the United States, Russia, the Middle East, Southeast Asia, Western Europe and other more than 70 countries and regions.

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Kaiser, known as "the first Chinese women's wear", entered the white horse in 1993. It has always insisted on brand management. Chairman Zheng Heming attached great importance to honesty and credit. "To do business, we must be honest, reputation will not fall into the sky, but need to accumulate day after day."

In his view, it is precisely because of the good faith at the helm that Kaiser can stand out from the "white horse market" with "thousands of brands converging" and successfully set up a high-end brand image in China.

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< p > "in 2012, the white horse clothing market further implemented a more stringent brand access system. From 20 aspects such as product R & D capability, production and processing capacity, channel building capacity and brand operation ability, 20 indicators were evaluated to merchants." Cheng Jiuzhou, general manager of Baima clothing market, told Nandu reporters that through field visits, comprehensive reviews, customer interviews and other links, the current clothing traders are highly recognized Baima positioning and market development concept.

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< p > on the other hand, the white horse < a href= "http://www.91se91.com/news/index_s.asp" > the clothing market < /a > also speeds up the encouragement and support of the brand management of the household. For the high quality brand and growth brand with potential for development, the market supports from the rent, marketing promotion, brand promotion, personnel training and other aspects, and promotes the growth of the whole field merchants, so as to realize the purpose of the brand incubation.

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Less than P, over the years, many brands have grown up in the high-end and capitalization of the brand after absorbing sufficient nutrients from the white horse. Following Kaiser, famous brands such as rodents, famous heroes and so on have been preparing for listing.

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