Lu Yujun'S Ink And Wash Fashion Dream

The ink and wash complex of the ice city people

In Harbin International Fashion Week During the period, the theme is "fashion industry and urban civilization" creative forum. Lu Yushun and Lu Yujun brothers and sisters came to the dialogue scene with Wu Xuewei and Wu Xuekai two brothers. They were four from Harbin, but only Lu Yujun stayed in Harbin.

"Harbin is my hometown, and a few of them are different. I can not leave Harbin because of my mother's sake. Maybe the outside world has my dream, but in my hometown dream can not stop, so our brother and sister together to cooperate with this brand" ink and ink Yu Shun ".

Lu Yushun is a painter who claims to have no knowledge of fashion design but has made a brand. Because he loves fashion, and the pursuit and yearning for a better life encourages his brothers and sisters to connect their artistic practice with their lives more closely. With such an idea, there is a fashion brand like "ink, ink, and Shun".

"When it comes to cross-border cooperation, the reason is Lu Yushun. My brother likes clothes very much and he also likes to mix. Before, he always wanted to make this brand, I personally do not support, because fashion is not like painting, not a person to complete, but a team, which requires too much energy and manpower. But this year, he had a personal exhibition. He decided to make a fashion show a month before the exhibition. So we finished more than 40 costumes in a month. On the day of art exhibition, Beijing Hotel This press conference was held on the same name as the brand.

"Ink, ink and Shun" should be linked to national culture and works with national cultural elements. Ink and wash, these two words themselves are the most characteristic way of visual communication in Chinese culture. Yu Shun is also the two sage of Chinese civilization and the two most representative figures embodying the Chinese national spirit. If we combine these things, the brand nationality and regional character will be more distinctive and characteristic. These words are Lu Yushun's interpretation of the brand culture of "ink, ink, and Shun". Lu Yujun's words are not many, but her rich design language fully integrated his brother's creative inspiration.

"This shirt on my body is the product of ink ink and shun. All the fabrics are made in Italy. The present products are shirts and scarves, and scarves are also specially made by Hermes manufacturers. The cost of shirts is only over 2000 yuan. The future "ink ink Yu Shun" will set up shop in Beijing. At present, it is very difficult for designer brand to enter a famous store. Maybe we will choose five star hotels. These are launched after the conference, and I hope to see you soon. "

From an early age to see his brother painting, Lu Yujun's evaluation of Lu Yushun is very simple - diligent. Lu Yushun draws pictures every day, no matter how late he is, he has to paint for a while. Maybe because of this, these two brothers and sisters who are not good at expressing their feelings in language can achieve the part that language can not be achieved in their works.

"His paintings are not the old ones in traditional ink and ink, the color and the painting language are very foreign, so it is easy to combine with the clothes. Ink painting originated from tradition, but the painting language was publicized through clothing. I used some hyperbole techniques and Harbin's foreign flavor. {page_break}

Life and art are inseparable.

"Very fashionable." This is another comment by Lu Yujun on his brother. "All his clothes are brand names, and even every season's new products, if he likes them very much, he will buy a few pieces exactly the same. He felt that if he wore out, he could have alternative. "

Lu Yujun recalls that when his brother Lu Yushun first held his personal exhibition in Hongkong, it was only about 25 years old. At that time, the income was not high enough to enter the Italy shoe store for a long time. Finally, almost all the money was spent on shoes.

In fact, he is not vanity, he is sensitive to clothes, and is good at seizing inspiration between life and art. Although it had not yet thought of establishing the brand of "ink and jade Shun", he had a high degree of sensitivity to beauty, especially in life.

Art comes from life, and life goes up to art. Art is always high-end, but art needs to be lived, and life without art is empty. Therefore, life and art are inseparable.

"There is much room for the derivatives of art. Lu Yushun's character works are reflected in his own bottle, so the brand will also be involved in the design of home furnishing in the future. Lu Yushun's painting is currently 200 thousand yuan and a square foot. He often says that even if ordinary consumers like his paintings, they can not be collected by everyone, but clothes can. There is a continuation of his creativity. "

Speaking of brother Lu Yushun, Lu Yujun always has a lot of topics. He can see that his brother is a good example to her.

"He has been insisting on the" eight wastes Tong Shen "Art Gallery in Harbin. Some of his hometown people have been sticking to it and introducing the famous national painting competition to Harbin. Nobody has ever done it before.

Perhaps the farther away it is, the more ardent love it is. Lu Yushun's homesickness, through Lu Yujun's design language, shows a beautiful fashion show for people during the fashion week in Harbin.

"Harbin fashion week is really good, not because I have this show, but to our teachers, our students have brought a lot of learning opportunities. Harbin people dare to wear, but few brands, consumer brand awareness is not very mature, for local brands and original concept is not very understanding. So this international fashion week Harbin HAH brand is very practical. In the future, I believe with Harbin. Fashion base The gradual maturity of our local brands will also go out, and this beautiful icy city will also become more and more fashionable.

At the end of the article, I recall the impression of Ms. Wang Limei, general manager of Hongbo commerce, to Lu Yujun, who impressed me very much for more than 20 years, and has been sticking to this city in Harbin for more than 20 years. There are many people in our hometown because they need more environmental space to go out and develop very well, just like Wu Xue Wei and Wu Xuekai brothers. But Miss Lu has been sticking to it for so many years that she has brought out lots of students. I feel that she loves her career very much. She moved me very much.