Men'S Clothing Is Clear, And Suits Are Sold On Catties.

In the crowded Wangfujing, a registered shop in the United States, called the global crocodile discount shop, the salesperson is patiently promoting the product.

The advertising slogans of the store are striking: manufacturers stop production < a href= "http://www.91se91.com/" > clean up stock < /a >.

< p > a person familiar with the matter told reporters: "such crocodiles discount stores often sell some domestic famous men's brand stock products, and they are large buyers of men's stock products."

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< p > it is understood that the global crocodile is different from the French crocodile and the Hongkong crocodile. The brand was also registered in China in 1992. Its main products are targeted at middle-aged to elderly consumers.

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< p > a reporter saw a cotton dress priced at 399 yuan in the store. Although the trademark at the neckline has been changed to the symbol of "global crocodile", the printing of a well-known manufacturer is still printed on the windbreak belt inside the garment.

There are more than one such product in the shop.

The reporter observed that the lining of a coat was full of logo of a domestic menswear brand.

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"P," the store operator told reporters: "most of the products in the storefront come from the headquarters of the global crocodile, and some products come from the stock of some big brands."

The so-called headquarters, that is, the clothing wholesale market in Dahongmen, Beijing.

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< p > the above storefront management personnel disclosed that "this year, many domestic brand sales performance is very bad, so there are a lot of inventory products, they will sell wholesale, but we need to cut labels."

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"P," he said at the same time, "because some clothes are very difficult to cut trademarks. Therefore, our" a href= "http://www.91se91.com/news/index_f.asp" discount shop < /a "is not the main force to purchase their stock. They sell large stocks to traders for sale, so that they will not cause infringement in China.

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Guo P, who once was responsible for the inventory sale work of a well-known men's clothing brand in China, confirmed this to many reporters. Many of them were cleaning up the stock for wholesale: "suits and shirts are not sold in units, but sold in pounds or in units such as" bags ".

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< p > in such an extreme way to clean up the goods, "we must definitely cut the" a href= "http://www.91se91.com/news/index_f.asp" trademark < /a ", otherwise it will have a great negative impact on the brand.

Guo said.

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< p > a recent trader who bought stock from the PRD revealed to reporters: "the original price of cotton clothes with a price ranging from five hundred yuan to 1000 yuan is only 200 thousand yuan, and there are more than 2000 clothes, with an average price of only 100 yuan for each garment."

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< p > wholesalers also have two ways to handle the goods.

"One is that they put up their own brands and sell them in the special store, and the other is that they export these goods to other countries."

"These stock products are exported to Southeast Asian countries more because Southeast Asian people are similar to us," Tian said at the same time.

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P > it is understood that unconventional wholesale ways are used to clean up the stock, which is usually the way the brand can not sell after sales promotion and sale.

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< p > behind the unconventional wholesale is the unconventional inventory scale of domestic garment enterprises.

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"P", "a brand that has a high share of outdoor clothing and supplies in the country, has seen a 40% decline in domestic sales this year."

Lou Liang, the head of the Yiwu plant who is responsible for the processing of the brand, told reporters that his client was a large clothing sales brand in the United States. "Shortly after sending the order, the United States did not respond at all, and did not mention the 2013 order."

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< p > in previous years, orders had been issued at this time, and the Spring Festival was the busiest time for making orders.

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< p > up to the third quarter of 2012, the total inventory of only 22 A share clothing companies in the third quarter reached an astonishing 38 billion 200 million yuan, and the inventory of each company exceeded 100 million yuan.

Compared with the two quarter, 2/3 companies have seen an increase in the inventory of annulus stocks.

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< p > 2010 and 2011 are the best two years for domestic brands and factories. "Dealers have placed many orders at the order meeting, and we are all excited by the magnificent scenery at that time."

A man in charge of brand marketing told reporters, "but in 2012, sales fell. Dealers ordered, but many orders were canceled, resulting in inventory."

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At the same time, in the export market, the economic situation in Europe and the United States has seriously affected China. The European debt crisis has continued to ferment, and the US economy has not been fundamentally improved. The two cases have been continuously pmitted to China's manufacturing industry. P

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< p > export data show that in April this year, China's exports grew by only 4.9%, compared with 25.9% in the same period last year, and by July this year, China's export growth was only 1%.

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