Qingtian Clothing Will Become The World Clothing Brand In The Near Future.
Shortly before "P", Li Yizhong, deputy director of the Economic Committee of the CPPCC National Committee and former Minister of the Ministry of industry and commerce, said in his research in Wujiang that Wujiang has a large number of traditional labor-intensive "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "manufacturing enterprises, and the pformation to producer services is a good way for them to achieve pformation and upgrading.
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< p > "for Qingtian, this is the road we have been adhering to for years."
Recently, Yang Zongxian, chairman of Suzhou Qingtian Enterprise Development Co., Ltd., said in an interview with reporters.
In recent years, through the introduction and re establishment of internationally known "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "brand" tiger "(tegge), the enterprise has embarked on a high-end, terminal and international pformation and development road. It has become the representative of high-end clothing brands in Wujiang and even Suzhou, and is marching towards the world-class clothing brand of Wujiang.
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< p > high-end: strategic partnership with LV and Amani < /p >
Qingtian P, located in Zhen Ze town, was founded in 1993. It mainly engaged in three core businesses, namely textile production, export, brand marketing and retailing.
Through nearly 20 years of development, Qingtian garment has established long-term partnership with more than 50 famous retailers in the world.
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< p > "although it is also a textile and garment export, but unlike many other low-end clothing export enterprises, most of the enterprises in Qingtian are internationally renowned front-line clothing Brand Company, such as LV, Amani, CK and other top brands have become our important strategic partners."
Yang Zongxian told reporters.
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< p > according to the introduction, the stable customer market in Qingtian comes from the enterprise's attention to the quality of products and perfect after-sale service system.
In recent years, Qingtian has invested tens of thousands of yuan in equipment pformation every year. It has introduced 230 world-class advanced German STOL cards and Japanese leading precision automatic computerized flat knitting machines, and 4 MRT hanging line systems.
In addition, the enterprises also outsource some simple production processes to the central and western regions. The headquarters is mainly responsible for product design, quality control and post logistics, and the quality and efficiency of production are constantly improving.
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This year, with the overall recession of the textile industry, Qingtian has relied on high-end customer resources and stable product quality. The business volume of the two main products of sweaters and T-shirts is still growing by more than 20%. It is estimated that more than 7 million export products will be exported this year, and the total volume of export orders will exceed US $70 million, which will continue to maintain a good growth and development trend. P
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< p > Terminal: create Wujiang international clothing brand < /p >
< p > although the export volume of textile orders has been growing rapidly for many years, there is always a dream in the heart of Yang Zongxian: to build an internationally famous clothing brand belonging to Wujiang.
In Yang Zongxian's view, under the changing market situation, it is an important road for Wujiang textile and garment enterprises to create an independent clothing brand and pform into the retail circulation field.
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< p > "the Wujiang textile industry has a long history and a good foundation. The upstream and middle reaches have wide coverage and large capacity. The textile fabrics produced by many enterprises have reached the international standard in terms of process performance, but the downstream is short legs and lack of terminal products. Wujiang's indigenous fabrics are not really used by Wujiang enterprises."
Yang Zongxian told reporters.
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< p > a few years ago, Qingtian enterprises bought an internationally famous clothing brand tegge from the UK. The brand came from a British family with a history of more than 200 years. The Hinchliffe family has no doubt deducted the classics of advanced garments by virtue of the three advantages of material selection, excellent workmanship and fashionable version.
Yang Zongxian believes that the value of this rich clothing brand is immeasurable. The appearance of the tegge brand has filled part of the blank of the Wujiang textile industry chain on the terminal brand. It has contributed to the extension of the Wujiang textile industry chain and the increase of added value, and has directly displayed the textile industry achievements of Wujiang to the terminal consumers.
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< p > according to the introduction, the main consumer group of tegge brand is 35~45 year old social elite, and takes fashion business as its brand positioning, mainly engaged in the retail and customization of men's senior garments.
Since entering the mainland market in 2008, relying on good product quality and perfect after-sales service, the number of exclusive stores in the first tier cities has expanded to 51, and the terminal retail sales of franchised stores will exceed 70 million yuan this year.
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< p > "in the next few years, we hope to cover all the first and second tier cities in the country with tegge stores, making the share of brand terminal retail account for more than 70% of the total business volume of Qingtian enterprises, and truly make tiger become an international clothing brand belonging to Wujiang."
Yang Zongxian told reporters.
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< p > Internationalization: the president of the United States wears a tegge (male) dress < /p >.
< p > after the successful introduction of tegge brand, Qingtian enterprises truly embarked on the road of international rapid development.
In recent years, Qingtian has invested a lot of money from Britain, Italy and other places to recruit internationally known "a target=" _blank "href=" http://www.91se91.com/ "designer" /a "and" edition division ", which has made European fashion advantages and local technology and cost advantages fully interpreted in the tiger brand. It has also won the certification of two corporate social responsibility systems of wrap and SA8000 issued by the US and ILO, and became the first Chinese textile enterprise to win the SA8000 prize.
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< p > besides, since 2009, tegge has been sponsoring international competitions such as the US Presidential Cup golf tournament for many years, from President Obama and other dignitaries to Tigo Woods and other sports stars wearing the same brand, tegge.
At the same time, tiger's menswear is the only partner in the national textile industry to become a UNICEF partner, so that charities become fashionable and let enterprises run the international blood.
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< p > a series of big moves in the international community have made Qingtian's international influence of SMEs going out of Wujiang to rise rapidly, providing a solid footnote for tiger's brand to become the international first-line brand.
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