Increasing The Single Shop Profit Of Sports Shoes And Clothing Is More Effective Than Increasing The Number Of Shops.

< p > for local a href= "http://xm.sjfzxm.com/" > sports brand < /a > shops have reduced the phenomenon of stores, experts believe that, compared to the previous extensive, spared no expense of the crazy expansion, the domestic sports brand is calm down to change the development mode of time, enhance the store efficiency is more important than increasing the number of shops.

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< p > < strong > differentiation development < /strong > < /p >.

< p > < < a href= > http://pop.sjfzxm.com/popimg/xm/index.aspx > > China shoes > /a >, Jinjiang has the advantage of concentrating industrial chain, but it is still hard to stand alone in such a crisis. Fortunately, many Jinjiang shoe enterprises are soberly aware of the problems they face and make timely adjustments.

"Under the crisis, the injury and opportunity to all industries are equal. What is needed is only the law of survival for all enterprises."

Insiders said.

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"P" for the many sports brand stores have closed the phenomenon, PEAK CEO Xu Zhihua said that the closure of the store seems to be very sensitive, but from the point of view of the industry, the closure of the store is essentially a process of survival of the fittest.

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< p > it is learnt that during the adjustment process of PEAK's stores, the dealers in the whole country have been adjusted in an all-round way in order to enhance the performance of single stores, and all of them have been pformed into franchised stores in Quanzhou, Fuzhou and Xiamen.

In addition, PEAK encourages distributors to set up more image stores. At the beginning of this year, a terminal operation management center was set up to guide terminals to make timely marketing response according to market changes.

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Ye Shuangquan, director of PEAK terminal operation management center, said that through the more sophisticated management, the latest technology products of the headquarters in the future will be pushed to the consumers in the shortest time. P

At present, PEAK is upgrading its store image. After the newly designed "seventh generation stores", it has begun to pilot in some areas.

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< p > "under normal circumstances, the expansion of traditional shoes and clothing brand terminals is a year to slow down for a year. After all, the new terminal needs system maintenance to increase the survival rate of shops and single store sales margins."

Guo Hanyao, an expert in Jiuzhou's brand planning, believes that more and more sports brands are now developing the sales network cautiously, and strategically adjusting the number of new stores. We can not simply believe that this is the signal of slowing down the development of the industry, which can only represent the stage of adjustment of brand.

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< p > experts believe that the development of the industry should not just look at the leader. When formulating the annual marketing plan and development strategy, the enterprises should give full consideration to the development stage of the brand and what song to sing.

"Guigu bird last year, the success rate of new shops opened up a lot in the past year. The channel structure has been continuously improved, and there are more than one dozen efficient shops in many shops, such as Hezhou and Guigang in Guangxi."

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< p > Yuan Wei, manager of Anta sports public relations, told reporters that in view of market changes and increasing competition in the industry, Anta has adopted more flexible arrangements for new and integrated shops to improve the efficiency of distribution networks.

In the face of a rapidly changing market environment, Anta believes that upgrading store efficiency is more important than increasing the number of stores.

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< p > < strong > new marketing strategy < /strong > < /p >

< p > adjustment and pformation become the core words of sports brands.

In addition to adjusting stores, various domestic sports brands have begun to take actions to solve the problem of inventory and enhance profitability by means of channels, marketing and services.

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< p > some sports brands are also actively attacking electronic commerce positions to integrate business through multiple channels.

It is reported that Anta will further optimize the management system and work closely with distributors and franchisees to monitor retail performance effectively so as to identify and deal with channel problems early.

In addition, it is also working with the popular e-commerce platform to set up the a href= "http://cailiao.sjfzxm.com/" > official flagship store < /a > in the shoe store and Jingdong, so that Anta's e-commerce business will gradually spread more footprints on the Internet to attract more online shoppers' attention to Anta products.

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< p > "e-commerce can reduce investment in the marketing chain, reduce the final delivery cost of clothing, and thus form the advantage of price."

Mr. Chen, who has been engaged in sports brand management business for many years, pointed out that in order to develop the local shoes and clothing brands in a long-term way, we should combine the characteristics of the current e-commerce and improve the marketing methods.

In addition, we need to work hard at the source, strictly control the quality, and have more innovative ideas in product design.

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< p > in addition to setting foot in the e-commerce business, a reporter survey found that the recent "Anta factory store" business format is booming in Zhongshan Road, Quanzhou, and so on.

The existence of factory shops is nothing new.

But surprisingly, factory stores are located in the urban area, with a low discount and a large increase in the number of goods.

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