"Star Chain" Logo Instead Of "Double Star Chain"

Special star appeared in Wanzhou "special star chain" eye-catching shop signs, signs and so on to replace the original "double star" chain store signs and signs.

In June 3rd, reporters saw this scene at the Dragon Capital Square in Wanzhou district.

According to the relevant person in charge of Chongqing Star Sports and leisure products Co., 9 of the 11 original double star chain stores in Jiangbei District of Wanzhou city have changed their signboards to become "special star" chain stores.

It is reported that 120 of the 150 "double star" chain stores in the main city zone of Chongqing have been replaced by "special stars".

This is the "two star" earthquake occurred nearly two months, the measures adopted by the southwest double star, spawned the birth of "special star" brand.

Wanzhou's "double star" was invested in 2005. Southwest Binxing invested in the Ming and Dama Industrial Park in Wanzhou district to build a sports and leisure clothing base integrating production and 3000 square meters of stores. It solved the employment of more than 500 laid-off workers and immigrants in Wanzhou District, and set up more than 10 chain store stores.

In addition to solving a large number of jobs, it also provides certain financial revenue for Wanzhou.

When the dispute between the two stars is inside, it also brings some losses to the double star sportswear and leisure base located in the Three Gorges Reservoir area, mainly due to the shortage of leisure sports shoes and insufficient supply of goods.

The dispute between "double star" and "Southwest double star", when Wanzhou double star is ready to further expand its scale, has caused a "no small" earthquake inside the double star, that is, the competition between "double star celebrities" and "Southwest double stars".

A wave of goods breaking up from a dozen or so large cities in Chengdu and nearly 3000 Twin Star chains is spreading.

Behind this crisis is the increasingly fierce "struggle" between the state-owned enterprises' double star group, Qingdao's Twin Star Limited by Share Ltd and its agents.

Since the end of February, Qingdao's two star celebrities have gradually stopped supplying the double star chains to the southwest. By the beginning of April, the two sides had escalated their disputes.

Double star has more than 1000 chain stores in Sichuan, and there are more than 1000 markets in Chongqing, Guizhou and Yunnan.

The most important source of this storm is in Chengdu, mainly the intense competition between double star group, celebrity industry and southwest double star on the proxy of double star.

According to introducing, double star group Chengdu science and technology investment development limited company actually controlled Sichuan, Chongqing, cloud, expensive market, is called "Southwest double star" inside the double star group.

In February 23rd, the double star group issued the "notice on dismantling" to the southwest double star, saying that it imitated the trademark of the Double Star Group on the text, and imitated its trademark rights and interests in the design of other famous companies, and infringed its legitimate rights and interests.

It is understood that in the two star group to the southwest and Ji'nan double star to stop supplies, the southwest double star launched its own rescue, relying on the establishment of its own brand, to grasp the initiative of the market.

In April 18, 2008, the star brand gained the rights of the Eleventh National Games, the designated products of Sichuan football youth football, the only designated clothing products of Chongqing Olympic volunteers, and promoted the special products to dealers.

At the same time, in response to the "ban" of Chengdu celebrities, southwest star will turn the double star store in its hands into a "star chain".

"Special star" settled in the reservoir area "special star" as a local product, ambitious planning, will cover the whole country in the future, and plans to develop into a brand with annual sales of over 3 billion in five years.

According to introducing, Chengdu special star enterprise management development Co., Ltd. will be the headquarters of special star company. After that, special star will set up branches in the whole country and standardize other areas with potential for development.

The advantage of "special star" is the sales of origin, which reduces the cost of the channel, so the star products are more affordable.

As the center city of the Three Gorges Reservoir area, Wanzhou regards it as an important strategic development area.

It is understood that the sports shoes and sportswear launched by special star have adopted high quality and low price competition, and the market potential is huge. They have also been favored by dealers. They said they should make the star products well.

They said: "now Xingxing products have a relatively high cost performance.

Although we are concerned about the market acceptance of new products, we have a better understanding of the needs of the customers in the surrounding market. We believe there should be no problem.

According to the relevant personages of special star Wanzhou company.

At present, in addition to the annual production of sports and leisure clothing 3 million, Wanzhou also introduced a Taiwan funded enterprise to produce "special star" leather shoes.

Let the star products take root in the reservoir area and produce fruitful results.