Xinshen Group Improves Industrial Chain To Break Linen Binding

Because

With good ventilation and vivid concave and convex texture, Xinshen group's linen fabric was successfully selected as the "2013/2014 spring summer Chinese popular fabric". Recently, Li Jianfeng told reporters that he was very confident about the linen products of the company, and the Xinshen group gradually formed a perfect industrial chain.

Breakthroughs in seasonality

Chemical fiber is suitable for any season.

And flax is suitable for summer dress because of its own characteristics.

Li Jianfeng fully realized this, so he was determined to let flax break the seasonal constraints, Xinshen group to expand the field of clothing, concentrate on the development of winter linen fabrics.

Li Jianfeng told reporters that although linen can not make winter clothes like chemical fiber, it can be completely decorated on winter clothes, for example, sleeves, necklines, zippers, etc. can be decorated with flax.

According to the briefing, since 2003, Xinshen group has begun to break through the seasonality and quickly set its sights on the home textile market.

Although the price of linen home textiles is high, but because of the combination of the characteristics of chemical fiber home textiles, good quality, and natural, healthy and environmentally friendly flax texture, sales are still very good.

Today, Xinshen group has founded the brand of linen flax home textile fabric, including linen sand release, linen bed fabric, linen curtain fabric and a series of products, successfully breaking the limitations of flax.

Brand diversification

It is understood that the new Shen group products diversified, involving clothing, home textiles, fabrics and other categories.

As targeting high-end market, efforts to build high-end.

Men's fabric, group closely integrated with the market, timely development of "pop" fabric.

Li Jianfeng told reporters, "for example, this year, we mainly introduce linen linen spot fabric brand, we will organize staff to pay attention to this year's fashion trend, buy color cards, etc., closely integrate the market demand, understand the market situation, integrate all kinds of information, grasp the trend of fashion and home textiles in time, and understand the market trend."

It is understood that, next, Xinshen group will participate in exhibitions such as Shanghai and France to create linen brand, grasp and understand all kinds of information and trends in the market, and constantly learn, innovate and promote linen products.

Li Jianfeng told reporters that Xinshen pursued uniqueness and focused on building brand.

After many years of continuous exploration and research, Xinshen group has established "Xinshen linen" fabric, linen flax spot fabric, linen flax home textile fabric, linen Fang linen dress, "Ma Ma" and "Ya Ma color" clothing for men and women, "Ma Ma Yi world" flax Culture Museum, "Ma impression" flax culture and creative park, and eight other products and cultural brands.

Popularizing flax culture

We all know that chemical fiber is mainly popularizing the concept of flax, so that linen culture can enter thousands of households and let the people know flax.

In order to popularize the flax culture, let everyone know that flax is the most high-grade and most suitable material for clothing, home textiles and so on. In addition to doing well in production and various kinds of products, the Xinshen group will form a world of flax Museum, linen impression and flax culture creative garden next year, and create flax industry logo.

According to the introduction, Xinshen group has formed a series of perfect industrial chains, such as linen spinning, weaving, clothing, cultural and creative industries, and so on.

It is understood that the Xinshen group was founded in 1988, is China's largest linen fabric production enterprise, and is one of the 10 Chinese flax enterprises. It mainly produces linen garment fabrics, linen home textile fabrics, linen textile fabrics and so on.

Because flax fabric is mainly aimed at the high-end market in Europe and the United States, the demand for equipment and technology is relatively high. In recent years, Xinshen group has continuously introduced technical personnel and equipment, and has spent a lot of time and energy to research and develop it.