Popular New Concept "Season Free" Fashion Becomes Mainstream.

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< p > 2013 autumn and winter series will be landing in the four international fashion week next month. The seasonality of fashion is gradually blurred, and the new trend is becoming more and more difficult to predict.

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< p > in the coming February, the fashion week of fashion will start again. The T show will be like a colorful merry go round.

By then, < a href= "http://www.91se91.com/" target= "_blank" > designer < /a > and major fashion brands will exhibit 2013 autumn and winter series in four fashionable capital cities - New York, London, Milan and Paris.

Perhaps in most people's impression, the color of the autumn and winter series will be dominated by dark leaves, overcoat, Bottomwear, < a href= "http://www.91se91.com/" target= "_blank" > hat < /a > gloves.

These fashions may even appear on the T stage, because after all, they are the series of autumn and winter, with the design of "a href=" http://www.91se91.com/ "target=" _blank "> clothing" /a ".

If you think so, that's a big mistake. Now the rules of the game have changed.

In the last two years, the winter series has often used exotic tropical flower patterns. Miniskirts, sunglasses, and models have become the permanent styles of the autumn and winter series; on the contrary, we often see long design, overcoats, and winter exclusive Black in the spring and summer series.

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< p > > strong > "no season" mainstream trend < /strong > < /p >

< p > this phenomenon is not only caused by designers, but also due to the current "no season" mainstream trend.

With the popularity of air conditioning and central heating, the artificial temperature has created a false impression on me.

Coupled with the impact of global warming and the continuous integration of global markets, the concept of "seasonal cooling and heating" is becoming more and more blurred. "Mashup" has become the main weathervane of today's fashion design.

London in February may be only 7 degrees, while in Mumbai, India, it is 34 degrees of humid weather.

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It is a hot topic in fashion today that the characteristics of fashion season P are blurring gradually.

Not long ago, VOGUE published an article on this topic, and many famous designers were invited to join this discussion.

Designer Jonathan Saunders said, "now, in the winter series of show shows, the audience wants to see the cool" a href= "http://www.91se91.com/" target= "_blank" clothes "/a. Instead, in the winter of the southern hemisphere, we dedicate the summer wear design.

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< p > < strong > consumers are more and more "smart" < /strong > /p >

The audience of P fashion week is becoming more and more smart. They will pay attention to every update on style.com. They will browse the backstage tidbits on Instagram on mobile phones.

All of these make the clothes displayed in the fashion shop seem to be "not able to follow".

Because on the T stage of fashion week, we have previewed the fashion for the next season, and we will not be able to buy it in time.

As a result, there is a subtle "seasonal" change in the psychology of spectators and consumers.

For the psychological needs of consumers, the fashion industry has launched the "pre-collections" Show Series in recent years, such as the "pre-fall early autumn series" that many famous brands have launched recently. These little moves are like appetizers before a big meal, so that the audience can satisfy them first and at the same time raise their taste.

Susannah Frankel, fashion director of Grazia magazine, said that the "pre-collections" show series is just a trend that has just been formed in the past five years. This trend indicates that consumers are more aware of fashion industry than they used to be, and they want to see more.

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< p > < strong > came into being the "Pre-collection" show series < /strong > /p >

What is unexpected to you is that the "pre-collections" show series is even more popular than the autumn winter or spring and summer series, and the income of the "P" series is gradually increasing.

Many boutiques put 70% of their budget into the show series, so that they can keep new products in store, and the design of these new products can be applied to any season.

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The "P" "Pre-collections" show series fills the vacancy of the seasonal series. Is the seasonal fashion show meaningless? In fact, the role of the T show is now more exposed to the latest and the most popular trend than to increase the sales of the brand.

In turn, "Pre-collections" has played a role in maintaining brand sales momentum.

Ruth Chapman, founder of Matches, a London fashion boutique, said: "pre-collections series needs to be seasonally oriented.

Because nearly half of our online sales are international businesses, climate characteristics around the world are crucial for fashion sales.

But at the same time, Chapman also said, "we must leave designers with free design space so that they can not make concessions to market demands.

Fashion designers should not be restricted by geographical factors. A group of consumers will like their designs. "

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< p > Britain's old brand Erdem is one of the first few brands to launch the "pre-collections" show series. The general manager, Jennifer Baca, said they are also in the process of continuous exploration.

"Our service target is distributed all over the world, the Middle East, Florida, Russia...

This is really a waste of brains.

And how to fashion these fashions at the right time is also an important issue, because these clothes need to fill the gap between the two fashion week.

We usually start sending bulk fashions to the stores in October and get on shelves in November until May of next year.

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