Waterborne PU Wall Leather R & D, Excellent Nike Brand Quality Leads

For a long time, the development of high-tech products and the promotion of new and high technology applications seem to be characteristic of any enterprise that needs to break through or win by surprise, especially in today's wallpaper industry. China Science and technology development (Beijing) Co., Ltd. is a sales joint-stock enterprise affiliated to Nike group. Its products are related to sofa, home decoration, automobile interior decoration and other fields. Waterborne PU wall leather It is the first and only pure water environmental protection wall leather developed by ourselves. In a sense, by virtue of its excellent performance, waterborne PU wall leather will become a new direction for the development of the industry, leading to a great change in the new home soft decoration industry. Zhongke Ledin, which has signed agency agreements with many agents at home and abroad, has also become an advocate of water-based PU wall leather and a promoter of waterborne alliance.

As a substitute for traditional wallpaper, waterborne PU wall leather has many characteristics, such as scratch resistance, flame retardancy, mildew resistance, breathability and environmental protection. It is more challenging than functional wallpapers and wall coverings commonly seen in the market. Most of the families will have children's doodle, and water strokes, pencil drawings and ball point strokes may be encountered. "We don't have the characteristics on the market. It is no exaggeration to say that we are the real and only those who have these advantages. We have absolutely superior raw materials. " Lu Zibiao, chairman of Nike, said. Indeed, it has been observed that many dealers participating in the exhibition will also ask questions about these functional issues when they get the information on other booths, and even ask, "can you do that? Nike can do that". In addition to the resistance to dirt, the second outstanding characteristics of Nike are that the products are mainly water medium, and the water content is above 70%. In the air environment test, it shows one hundred percent environmental protection performance.

This exhibition will be opened for the first time. Brand operation Nike has launched 3 wall leather, 3 functional wallpaper, 3 non functional wallpaper, plus 3 old versions of early development and 13 versions of the German ATN soft package version. There are hundreds of products that contain nearly 500 flower types. The biggest bright spot is the newly established waterproof and antifouling test. Through field demonstration, it shows clearly the outstanding function of Nike products from other brands.

Skin type "breathing wallpaper"

However, wall leather can not be regarded as the main item of the development of the group Nike. Why has it spent so much energy on the development of new products? Actually, as the chairman of Nike, Lu Zi, and Wu Yiliang, general manager of Zhongke Ledin, he also has a more professional background and title: Lu Zibiao, vice president of China Plastics Processing Industry Association, director of R & D center of China synthetic leather waterborne resin and waterborne eco synthetic leather; Wu Yiliang, China. Plastics processing Executive director of the industrial association, deputy director of China synthetic leather eco synthetic leather R & D center. "We are entrusted by the Ministry of industry and information, and we are appointed by the national standard committee by our excellent Nike exclusively to formulate the industry standards. Some enterprises in Hongkong and Beijing have found our needs to cooperate. " Wu Yiliang revealed.

In the industry of synthetic leather, there are three high problems, namely, high risk, high energy consumption and high pollution. Nike's entry into the industry is not based on traditional materials, it is high-tech materials. Through hard work, Nike picked up the heavy hat in 2008 and achieved zero pollution and low energy consumption. With high technology and materials, Nike has extended the field of wallpaper materials. "In the next two years, the ordinary wallpaper is still in the adjustment period. We analyzed the information returned from the two days of the exhibition, and thought that the market demand for functional products is growing, and there will be a sustained and reasonable increase, which should confirm our previous judgement.

Wall leather began in 2011. Lu Zibiao said: "our PU wall leather is a skin type wallpaper, a" breathing wallpaper ", designed from inside to outside. Then he took out a cup from the flower wall of the backwall, which was covered with leather. "I put it here at nine o'clock yesterday morning, and the water did not penetrate into the wall leather at all. This is from the front, this is from the positive situation. If the water is loaded from the back, who can easily distribute it, only in a few seconds. He explained that this kind of structural characteristic product can be discharged into the wallpaper, which completely dissolves the moisture of the wall, and solves the problem of moldy and mouldy. It is determined by materials and technology, and ordinary wallpaper can not solve these problems. It is suitable for extensive use in basement and toilet, especially in rainy and moist areas in the south.

Now, the so-called functional products put forward by some enterprises in the industry actually have a certain or a few points in many functions, mostly exaggerating, and the real functionality is the functionality developed by leaps and bounds. "Because of the confusion of the market, and even some manufacturers only remain in the concept of functionality, many times they think their products are environmentally friendly, for example, the product's base glue is no longer used in the past non environmental protection type, but instead of a new type, it will be understood as an environmentally friendly product. "But the main material of his fillings did not achieve environmental protection. PVC material can be said to be environmentally-friendly? Calcium carbonate, although it is chemical, and it can not be said that environmental protection, but for a long time, it will harden, is also a problem. Why are there such problems in the wallpaper industry? They are disorderly competition. He said that Nike's emphasis is on functionality, environmental protection and differentiation. "We do not say whose products are good or bad, which is based on the dealer's terminal customer needs." The true meaning of environmental protection material and technology can meet the needs of consumers' environmental protection.

The functional concept of "data type"

So, what are the advantages of Nike PU's wall leather compared with the ordinary wallpaper? According to the data provided by Zhongke Lai Deng, there are probably five major categories of system statistics, which have nine significant advantages.

First, environmental protection. All environmental protection, ecological polymer materials, non-toxic residues, in line with the EU RoHS environmental protection standards, Switzerland quality certification, has been awarded the "Green Star" by the state authorities. Most of the ordinary wallpaper contains toxic residues such as DOP\DMF\ benzene and formaldehyde, which can not meet the EU's environmental standards. In the aspect of oil prevention, acid and alkali resistance, oil stains will not cause pollution, affect beauty, and are not easy to acid and alkali corrosion. Ordinary PVC wallpaper is oil resistant, but not acid and alkali resistant. Nonwoven and pure paper do not have oil resistance.

Secondly, air permeability and humidity. Super strong waterproof, mildew proof, breathable performance, from inside to outside air permeability to 2.0mg/c, with unique characteristics similar to outdoor clothing fabric moisture, can be directly scrubbed. Ordinary PVC wallpaper is waterproof on the surface, but it does not dehumidification. Non-woven and pure paper can not completely waterproof nonwoven paper air permeability 1.8mg/c * > pure paper >PVC. At the same time, it is more resistant to hydrolysis. The surface does not crack, not chalk or fade. Ordinary wallpaper has poor resistance to hydrolysis.

Thirdly, mechanical strength and scratch resistance. Tensile strength >40mpa. In ordinary wallpaper, PVC wallpaper >30mpa, pure paper <10mps, non-woven paper <20mps. It can achieve fifty thousand times of wear resistance and 150 grinding consumption; only 10mg, is very wearable; wallpaper wear; below 100mg, wear resistance. Ordinary wallpaper pure paper, non-woven test wear 200mg above, extremely wearable; PVC wear less than 120mg, wear resistance.

There is fire retardant. Flame retardancy reaches B_s2 level, high flame retardant, no black smoke, no toxic gas release, combustion and smoke toxicity reaches ZA1 grade. Ordinary pure paper and nonwoven paper belong to inflammable products. PVC and flame retardants can achieve B grade, and smoke can be produced in large quantities.

In addition, the resistance to dirty and yellowing resistance. Oil pen, signature pen, paint and so on are not easy to stain, and can be directly erased with cloth. Ordinary wallpaper PVC material is dirty and non-woven, pure paper is very resistant to dirty, not easy to clean after dirty. The performance of superior sunlight prevention and yellowing was not changed until six months after strong light irradiation.

In Nike's view, the current wallpaper industry is facing serious difficulties, but it can not be solved. To achieve breakthroughs with product differentiation is an important way to solve this embarrassment quickly. Relying solely on an enterprise is unable to reverse the situation as a whole. Nike relies on the transformation of enterprises or products, needs new materials to break through, and establishes new products, quality, management and marketing systems. Especially in the face of the state's suppression of the real estate market, with the financial crisis forming huge fluctuations, the change of the predicament is more urgent.

The popularity rate of our wallpaper industry is less than 15%, not even 10%, and at least 35% in Europe. If the penetration rate of Chinese families can reach 80% or 90%, this amount will be very large. He said that homogenization is very serious. If we do not develop new products and go astray, there will be no way out. "Another problem is the price of manufacturers and distributors, and the dealer price is too high. Manufacturer 50 yuan, dealer 200 yuan, eventually affected the promotion sales volume.

Because Nike has made progress in the development of functional development, Nike will insist on its own price line, product mode and brand positioning. There are project sales and channel sales in market operation. Cooperation with many famous hotels in China has been made to customize them. At the same time, due to the uniqueness and innovation of Nike technology, many overseas factories are also discussing cooperation with Nike, in order to introduce the technologies and materials they need.