The Development Of China'S Underwear Industry Is Inseparable From The Synchronization Of Fashion And Technology.

< p > < strong > underwear industry development status and trend < /strong > < /p >

< p > up to now, the market sales of underwear industry in China has shown a good overall performance, and sales continued to grow year-on-year.

According to the statistics of the China National Business Information Center, the sales volume of underwear retailers in major large retail enterprises in the whole country increased by 3.19% and 1.09% respectively in the whole year of 2011 and the first three quarters of 2012.

However, affected by the global financial crisis, RMB appreciation, technical barriers to trade and raw material prices, the export situation of underwear industry is not optimistic.

According to the relevant statistics of China Customs, as of September 2012, the total export volume of underwear was 6 billion 966 million 940 thousand, and the total export amount was 5 billion 791 million 150 thousand US dollars, down 6.9% and 4.1% respectively compared with the same period last year.

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< p > from a long-term perspective, China's underwear market capacity is gradually expanding, and market competition will also become fiercer.

At present, the profit margins of the underwear industry are declining as the whole a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry margins are generally declining. The share of low-end underwear products will be more and more crowded, and the demand for high-end underwear will be higher and higher.

It is still the development direction of underwear enterprises to do a good job of market segmentation and enhance product image.

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< p > the outstanding problems of underwear products in China are concentrated in two aspects.

On the one hand, the underwear industry in China is less fashionable and the distinction between brands is not obvious.

On the other hand, China's underwear product innovation speed is slow, and marketing management means are single and so on, which also restricts the development of the industry.

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During the period of < p > 12th Five-Year, China's underwear industry will face a more complicated international environment. The increase of volume will no longer be the focus, and the improvement of quality and cultural connotation will become the key to the development of the industry.

The development of underwear products is also increasing its technological content while giving more fashion elements and cultural connotations.

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< p > < strong > the development characteristics of each category of underwear industry < /strong > < /p >

< p > first, under the influence of "green environment" concept, consumers will pay more attention to the use of innovative materials such as fabric, product design, enterprise environmental protection system and product design closer to human body Outlast, MIYAI (Mei Yabi), THERMOGEAR (Saint warm) and other innovative materials in underwear products will become a new bright spot.

The application of new materials makes underwear products pay more attention to comfort and environmental protection, as well as functional, health care and sports.

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< p > > a href= "http://www.91se91.com/news/index_f.asp" > love < /a > has been keeping the leading position in the development and application of new materials.

There are two main aspects: first, maintaining close cooperation with the most advanced Yarn Companies in the world; and two, carrying out deep cooperation with top domestic and international fabric suppliers.

Admirers and collaborators jointly develop exclusive yarn or fabric for their exclusive use, and have a wide range of intellectual property rights.

More than 20 underwear technology inventions and inventions have been produced each year, and some have won national patents. This not only promotes the development of enterprises, but also leads the industry to move forward quickly.

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< p > 2007, the company passed the certification of "Beijing enterprise technology center" and enjoyed the financial support from the government.

Before production, Adam has a very strict inspection process for materials.

First of all, the products should be tested for shrinkage, fading, bursting strength, tensile strength and fatigue.

After going through the customs, make sample clothes for trial wear.

After testing, the fabric's properties can be observed before it is qualified.

Then, < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > proofing to deliver the specialized trial group to try it on. It is necessary to pass the same washing and try test on the material when it is tried on. It is not suitable to be revised until suitable.

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< p > secondly, the home clothes "suddenly rise" and the situation is developing well.

In recent years, the average annual growth rate of home clothes has reached two digits, while the better brands are over 30%.

After more than 10 years of development, China's home furnishing industry has gradually formed a relatively concentrated home garment production base represented by Guangdong, Zhejiang and Shandong provinces.

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< p > according to the relevant survey data, 19% of consumers think that household clothes are equivalent to pajamas, 11.5% of consumers do not know what household clothes are, and 69.2% of consumers though some of the answers, but they are also based on the word "home clothes".

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< p > as for home clothing brand, consumers who can name more than one household clothing brand account for 19.2%.

Among these consumers, nearly 60% of the brand names are not brand names for home clothes, but some conventional underwear brands or replicated brands.

From this, we can see how to lead the consumption consciousness, change the existing consumption habits of consumers, and let them realize the changes brought by home clothes to the lifestyle, so that we can really usher in the great development of China's home furnishing market.

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< p > in leading the consumption consciousness of home clothes, the Swiss brand has become a model for many brands to draw lessons from.

Since the establishment of the brand, Qi Rui brand has been positioned in the middle and high-end, focusing on product design and terminal display. Its brand development concept is built around "home" culture.

In the view of Qi Rui, home is everyone's "safe haven". Returning home and changing into a comfortable home furnishing suit can relax the tension of a day's work.

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< p > > a href= "http://www.91se91.com/news/index_f.asp" > Qi Rui < /a > Home Furnishing not only meets the needs of consumers, but also is a carrier of lifestyle. It is a symbol of a warm, fashionable, relaxed and comfortable family culture, carrying people's pursuit of high quality home life.

According to the introduction, the products of Qi Rui include not only traditional pajamas and bathrobes in the bedroom, sexy sling skirts, but also "home furnishing" with decent guests, including the "work in the kitchens" and casual clothes that can walk out to the community.

Its brand of home furnishing is refreshing with a hint of European romance and Oriental warmth.

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< p > at present, more than 400 stores and stores in China have been built. The image store has unified the VI image, realized the standardization and unification of the stores, and launched the network marketing, and began to promote the home furnishing culture in a broader platform.

"Qi Rui doesn't want to be the first brand in home furnishing industry, but it must be the most stylish brand."

Qi Rui official said that in the future, Qi Rui will advocate a new way of home life through the brand terminal image.

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< p > again, the underwear market has great potential.

At present, the number of children under fourteen years of age in China is close to four hundred million, and nearly 30 million of the newborn babies are born each year. The annual consumption of infant and child care products is about 80 billion yuan.

At this stage, there are a large number of < a href= "http://www.91se91.com/news/index_f.asp > underwear > /a > enterprises begin to pay attention to the development of children's underwear market.

Although the children's underwear on the market is only the "shrinking version" of adult underwear, the style design still stays in the simplification of the characteristics of "size reduction and external cartoon", but its broad market prospect is still very impressive, and the market space is huge.

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