The Chairman Of The MBA Men'S Office Sent Letters To Employees: The Internal Problems Far Exceed The Market Strike.

< p > yesterday, some media broke out a letter from the chairman of the "strong man" to the staff, calling a href= "http://sjfzxm.com/news/index_f.asp", "strong tyrant men's clothing" < /a >, the staff said that there was indeed the existence of the letter, and it had been released for some time.

In nearly 30000 words of letters, Hong Zhaoming, the chairman of the strong man's Menswear, said, "the biggest market downturn in history has been encountered by the powerful tyrants", and pointed out that the internal problems far exceeded the market strike.

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< p > < strong > < a > target= "_blank" href= "http://www.91se91.com/" > clothing > /a > brand collective performance decline. < /strong > /p >

< p > "this year's (2012) has experienced the most serious market downturn in history."

Hong Zhaoming, the chairman of the powerful man, wrote in his letter.

It is reported that Hong Zhao Ming was previously linked with 3000 distributors and franchisees and wrote this letter.

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< p > how serious the market downturn is. Hong Zhaoming did not disclose the specific figures in his letter. But according to media reports, many of the franchisees in Beijing, Hubei and so on have said that the store's performance has been seriously declining since last year, and the inventory has remained high. Many dealers have reduced the order volume at the latest order meeting.

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< p > it is reported that the decline of the market is a grim situation faced by almost all garment enterprises including men's clothing.

According to the Ministry of industry and information technology, before July last year, the loss of garment enterprises above Designated Size reached 17.7%, an increase of 5.3 percentage points compared with the same period last year, and the deficit of loss making enterprises increased by 109.3%.

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< p > in addition, listed companies such as a href= "http://sjfzxm.com/news/index_x.asp" > Lining < /a >, PEAK and other brands remain high because of high inventory and their performance continues to decline.

Data show that the first half of last year, Lining, PEAK and other 42 listed clothing enterprises total inventory of up to 48 billion 300 million yuan.

Lining's net profit plunged 85% in the first half of last year, while PEAK's total revenue dropped by 28.5% in the first half of last year, and its net profit dropped 43.3% compared with the same period last year.

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< p > "strong bull" and "seven wolves" have caught up with the excellent market of consumption upgrading, but now the consumption potential has been almost excavated, the market tends to be saturated, and the consumers' purchasing power is not strong in the current economic environment, so the brand has suffered a collective decline in performance.

Clothing watchman Ma Gang said.

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< p > < strong > internal and external troubles exist at the same time < /strong > < /p >.

< p > Hong Zhaoming said in his letter that the most serious market downturn in the history of the company is only a secondary reason for heavy heart. The more important reason is that the existing internal management and work style of the company is far beyond the shock of the market.

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< p > Hong Zhaoming pointed out that there are management disorders in the management of inner tyrants, such as management, self-interest, corruption and so on. Finally, they said, "we need a thorough physical examination, please prepare for the physical examination."

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< p > "the real brand is similar to the previous sports brand.

Lining had also been problems with the explosion management, which is actually a problem of the whole industry, and there are both internal and external problems.

Clothing watchman Ma Gang said.

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< p > Ma Gang believes that when the overall situation of the garment industry is not good, the focus of enterprises will be returned from the superficial phenomenon of inventory and bad performance to the management of enterprises and the market rules.

When the performance is good, it is unfair to cover up a hundred times. But suddenly the market is not good. What really tests is the management ability, the cost inventory ability and the supply chain coordination ability of the enterprise.

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