Six Key Words Of Textile And Garment Market Development

< p > 2012, China's professional market is constantly innovating and enterprising in the aspects of operation mode, investment and selection, market operation, personnel training and expanding cooperation.

Colleagues in the industry agreed that if we want to remain invincible in the market, we must first practice internal strength, and market managers and businesses should constantly improve their quality and skills.

In addition, it is necessary to create a brand of the market, and the brand of merchants will be pformed from extensive to meticulous management, from wholesale to independent brand.

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< p > < strong > key words: selection quotient < /strong > < /p >

< p > professional market positioning, clear market segmentation, and strength dealer's entry are the prerequisites and guarantee for ensuring the success of the successful market group, and also an important measure to create a relatively fair business environment and competitive environment for the vast number of distributors.

In the process of investment promotion group, through the setting of the threshold, the real strength merchants who are consistent with the location are selected to enter the mall by the concept of "selecting business", so as to fully ensure that the above aspects must be taken seriously.

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< p > Beijing Bai Rong World Trade Center is constantly adjusting its business philosophy in the process of adjusting the business, and wisely choosing merchants to operate pparently throughout the whole process.

At the earliest when Bai Rong started business, as long as the merchants paid the money, they did not know the creditworthiness and strength of the merchants, causing many merchants to invest only, unwilling to accept the overall adjustment of the market, and unwilling to develop together with the market.

Now, when we enter 100 Rong, we must first examine the qualifications, then invite tenders and bids, so as to realize the pparency of investment and rentals and eliminate the black box operation.

The threshold has been raised, which helps the market choose more powerful and consistent customers to cooperate deeply and develop together.

Since 2004, we have nurtured many excellent and quality merchants who have the same strength and integrity. They have pformed and developed together with Bai Rong. These customers have become the wealth of Bai Rong.

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< p > > therefore, in the course of the actual Merchants Group, the selection of the strength business should focus on the comprehensive judgement of the customers from the following aspects: the years of operation, the business structure, the organizational structure, the age structure, the educational background, the integrity and the understanding of the < a target= "_blank" href= "http://www.91se91.com/" > the clothing /a > industry and the attitude towards the future development. In the process of the investment group, we will prioritize and consider the enterprising, honest management, strong consciousness, brand management consciousness, unique business management consciousness and high overall quality dealers, so as to ensure the completion of the high quality merchants group city and form a favorable atmosphere conducive to the development of dealers.

Under the premise of ensuring the same location, we should consider the differentiation and individuation of merchants' products and avoid vicious competition caused by too many single varieties.

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< p > < strong > key words: tourism marketing < /strong > < /p >

< p > < < a target= > _blank > href= > http://www.91se91.com/ > Leather > /a > City. The normal business hours are from 8:30 a.m. to 5 p.m., but with the arrival of the peak season of winter consumption, there are more and more foreign vehicles coming in at 8 o'clock every morning. The closing time of the market is usually extended to 6 at night, and the rest days even extend to 7 o'clock.

Wang Haoruo, director of Haining leather city tourism reception center, said: "among these consumers who purchase leather goods and leather goods in Haining, Shanghai people and Hangzhou people account for a large proportion.

Haining leather clothing can attract consumers from the fashion metropolis, not just the price.

Haining leather city has opened a tourist line in Shandong, Jiangxi and Anhui, bringing the relationship between leather city and local consumers closer.

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< p > "the more prosperous people are, the more leisure they are, and the consumption of urban consumption in the Yangtze River Delta is shifting to the suburbs."

It is the intention of the chairman of Haining leather city of China to build a leisure tourism resort center in the Yangtze River Delta with the idea of big business. The plan is to invest 3~5 billion yuan a year, and to build high-grade hotels, catering streets, commercial and residential buildings, commercial blocks and so on within 3~5 years around the two square kilometers of leather city.

In the 400 thousand square meter market, we should attract tourists from the Yangtze River Delta to Haining to buy leisure products, watch leisure landscapes and eat snacks.

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< p > Hebei Xinji International Leather City has also been certified by AAAA level shopping and tourist attractions.

"At the beginning of the leather city design, we established the idea of creating first-class shopping scenic spots, learned advanced experience in Guangzhou, Haining and other places, and integrated the tourism elements into the building. When we reached the parking lot, toilets, small signboards and signboards, we invited experts to guide them and strive to realize the scenic spots in the professional market."

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Tian Ying, deputy general manager of Xinji International Leather City, said: "we promoted the provincial and Shandong, Shanxi, Henan, Beijing and Tianjin for the 3 hour shopping circle, and signed a cooperation agreement with more than 260 travel agencies before opening the business."

They incorporated the leather city into their tourist routes, and the arrival of a large number of tourists increased the volume and influence of tourists.

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< p > < strong > keyword: butt < /strong > /p >

< p > Yiwu is the largest wholesale market for small commodities in the world. Over the past 30 years, it has made great contributions to small commodities and created a world-renowned business miracle.

And Xi Liu is located in the intersection of the central Liaoning city group and the coastal economic belt. It has always been a commercial port and pportation hub for the northbound and north-east trading of the southern goods.

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As the flagship and faucet of the West willow market, the Yiwu City, China's Small Commodity City, can be said to be an inevitable result of adapting to the current international and domestic situation. < p >

The three strategic cooperation of product docking, merchant docking and investment docking not only enrich the commodity types of the two markets, enhance the radiation and influence of commodities, open up channels for gaining important commodity information in the international and domestic markets, but also will effectively promote and promote the upgrading and upgrading of the two real estate industry, accelerate the upgrading of manufacturing technology, and jointly create a good situation of complementary advantages, coordinated development and prosperity of the economy.

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< p > it is understood that at the docking meeting held in the market, there are 150 Yiwu elite business groups participating in the exhibition. The exhibition is located in the five floor exhibition area of the West China commercial city.

The products of the exhibition include needles cotton < a target= "_blank" href= "http://www.91se91.com/" > textile, /a, clothing accessories, toys, accessories, bedding, daily necessities, hardware and kitchen, small household appliances, sports goods, handicrafts, automotive supplies, imports and other industries. At the 3 day trade docking conference, the Yiwu exhibitors group received 20 buyers from northeast three provinces, Inner Mongolia and North China, Northwest China, Central Plains, and Xilu market, and the number of merchants who built up business partners and reached the agency's intentions exceeded 70 thousand, 28 thousand merchants signed contracts and product orders at the scene, and the amount of orders pactions exceeded 1 billion 400 million yuan.

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< p > < strong > key words: soft power < /strong > /p >

< p > the biggest mission of the market management company is to enhance the market value of the property, enhance the overall influence of the market, and improve the profitability of the market merchants, thereby maximizing the efficiency of the market.

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< p > Xu Weimin, general manager of Tianhong Garment City in Jiangsu, believes that the market management should adjust the storey category according to the business data, adjust the category to the market, and form a good competition situation. The adjustment to merchants is to eliminate the low quality businesses, introduce the strength businesses, ensure a good upward competitive atmosphere, and continuously enhance the competitiveness of the market.

Taking these as the standard, you can make the tune without confusion, and the more smoothly the tune goes.

In the process of market operation, we must give strong support and publicity to the excellent businesses with innovative ideas and outstanding achievements in the industry.

Through their drive, we continuously expand the scale of the leading businesses.

So as to enhance the overall competitiveness of the market.

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< p > "the merchants in the specialized market are very hard and diligent groups, but the general education level is not high, and there is no systematic training.

Modern people buy more things in terms of humanity and spirit. They need more high-end service attitude and service concept.

Jiangsu Changshu Shi Wei Wei Group Chairman Xia Weiliang also thinks.

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< p > Xia Weiliang said that the highlight of the "fishing city" is the strict control of investment. Only those who pass the examination can enter the fishing City, otherwise they will be declined.

Therefore, every incoming supplier, every Monday night, must go to the "boss school" created by salvage city to learn various courses.

Merchants did not understand from the beginning, but now they actively participate.

The more than 50 phase has played a very positive role in improving the overall quality of the merchants in the city, and has been highly praised by all businesses.

Only when merchants' consciousness is in place, will they be willing to follow the market and improve their own quality so as to enhance their ability to make money.

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< p > Sijiqing Garment Group in Hangzhou established the Sijiqing business school.

Murong, CEO of Sijiqing Network Technology Co., Ltd. is the dean of business school. According to Murong, with the continuous expansion of the Sijiqing group and the rapid development of the Internet, e-commerce has become the trend of the times.

Sijiqing clothing market more than 3000 merchants also realized that the wholesale market before the line was very profitable, and now the wholesale business is obviously less than before. Then, who will be the future of the world? How should the way of clothing wholesale go? With a lot of confusion, they are eager to have more sales channels to help them sell.

As a manager of the market, we must realize this and find a better way to help businesses solve problems. This is also the purpose of the opening of business schools in Sijiqing. The purpose of Sijiqing business school is to serve businesses, train excellent online clothing wholesalers, enhance the core competitiveness of Sijiqing merchants, and enable every merchant to get better development.

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< p > < strong > key words: Creativity < /strong > < /p >.

< p > Shanghai Shang Zhi Fang fashion industry center is committed to becoming a fashion industry integration operator.

With the successful operation of the first phase of the Shang Fang Park, the two phase of construction and investment is also in progress. The total construction area of the two phase is about 150 thousand square meters. The project positioning is the continuation and development of the first phase positioning, and forms product differentiation and functional complementarity.

The form of investment is the combination of renting and selling to attract a group of medium-sized a target= "_blank" href= "http://www.91se91.com/" > dress < /a > enterprise, independent fashion "a target=" _blank "href=" http://www.91se91.com/ "> designer" less than "studio, the most active fashion industry organization, and build about 30 thousand square meters of Traders Hotel, catering, exhibition and other commercial facilities.

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Wang Yuyun, chairman of investment and business law, P, said: "Shang Fang's business philosophy is" creative window ". It develops from the needs of regional fashion industry to the development needs of cultural, art and design blending places, and finally to the display window of domestic and international fashion industry.

Shang Chai will create a creative park full of fashion, create an innovative cultural heritage park, create a sustainable development park, and create a green eco creative park.

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Less than P, Changshu, which is located at the gold position of the clothing trade circle in Changshu, Jiangsu, has been on the run in recent days. Dealers in all parts of the country are coming to the market. The popularity of stores inside and outside the market is flourishing. The more than 180 Korean shops are gorgeous and fashionable, and more than 30 thousand kinds of neon clothes and jade clothes are very exciting.

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< p > Fishing City Korea belongs to Jiangsu Changshu Shi Wei Wei group. Xia Weiliang, chairman of the board, is deeply aware of this: "we opened these 180 stores in the Korean city of salvage products, and achieved the" four identical "with the stores opened by the east gate of Seoul, Korea. It is" the same style of decoration, the same display of goods, the same use of props, the same wholesale price ", and the first batch of goods are the new fashionable clothing sold by Han Guodong gate during the season.

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< p >, it can be said that the establishment of the Korean city in the area of Suzhou, Wuxi, and even the Yangtze River Delta has been able to sell Korean clothes to Han Guodong's original fashion clothes without leaving the country, saving the time and shopping cost needed to travel between China and Korea.

"The 80 experience museums we have introduced here are all goods that are highly favored by Chinese merchants. In the next three years, we will completely shift 300 stores from more than 30 thousand stores in the east gate. Finally, we will build the Korean city into the center of China's fashion distribution, and synchronize all kinds of fashion clothes with the east gate.

In addition to our clothing, we are also introducing household goods, accessories and other products that are full of Korean lifestyle.

Xia Weiliang said.

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< p > < strong > key words: go out < /strong > /p >

< p > with the increase of professional market, many problems such as local high saturation, serious homogenization and low profit competition emerge.

Facing the complex situation of market competition and the increasing pressure, the clothing professional market across the country has begun to take the initiative to seek new profit margins, and to achieve the innovation of wholesale market trading mode and business mode.

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"P", for this, Wang Denghou, chairman of Anhui Baima Business Management Co., Ltd., has a deep experience. He points out that the clothing professional market needs to be more brand - oriented.

The future market will be the era of brand aggregation, and put forward double requirements for the market and brand.

With the continuous improvement of the market environment, the wholesale market and brand always go hand in hand.

The commercial circulation in twenty-first Century has gone to great circulation, great competition and great integration.

As a specialized wholesale market, not only the hardware must be perfect, but also the service function should be promoted. From generality to individuation, the market will be used to promote the brand in depth, encourage more brands to enter the market, push the development of single brand with the overall impetus of the market, and realize the bilateral prosperity of the brand and the market.

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< p > Zhu Huiliang, President of Sijiqing fashion group, said that the brand of Sijiqing has a strong desire to go out after growing up to a certain stage.

To this end, the group set up the Hangzhou Sijiqing Brand Management Co., Ltd., and set up the Sijiqing brand development club. The purpose is to combine the strong Hangzhou women's clothing brand with the famous brand of clothing and clothing in Zhejiang Province, and jointly build the whole "Sijiqing brand cluster", advance together and move forward, share the interests, and jointly build the Sijiqing of China and the Sijiqing of the world.

Last October, the Sijiqing Garment City Laozi Henan Xinxiang Hui Jin City, can be seen as the expansion of Sijiqing brand development territory, the inevitable result of market extension development.

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< p > the chairman of Limited by Share Ltd, China Leather City of Haining, has the right interpretation of Haining's business strategy: "out of thin air, make a mountain out of a molehill, and work together to dig a hole."

In his view, resources are not the most critical factor in the formation of industries. The most vigorous industry chain can be formed by focusing on refined products and high value-added products.

Haining opened a new semicolon in Xinxiang, Henan last October, and this year it built a leather city in Chengdu, Sichuan. Unlike Haining, Liaoning and Tong Er Bao, the market of "Xinxiang" and "Chengdu" leather city means that the strategy of "selling place type" chain market in Haining China Leather City is in full swing.

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