Wu Yongyou Talks About The Relationship Between "Great Saint" And Yang Mi

Women's shoes start Wu Yongyou's entrepreneurial path is extraordinary.

In the past few years, the reporter has visited several shoe companies in the shoe market of Wenzhou. It has been found that in the past two years, the market environment is grim. Many shoe industries in Wenzhou have chosen to operate conservatively. However, there are still a large number of enterprises that are expanding in a big way, but the giant Sheng shoes industry Co., Ltd. has gone against the market. The new generation of popular movie star Yang Mi has been heavily invited to be the brand spokesperson, and the two production lines have been introduced, and the production capacity is continuously improving.

"The market is changing, consumers are changing, and businesses need to change." Wu Yongyou, chairman of the great saint, said that after many years of accumulation, the giant Sheng began to enter a period of rapid development. To invite Yang Mi to do endorsement can make the brand and consumers form good interaction and further expand their popularity. This is not only a support for the terminal, but also a reflection of firm development belief. At present, the annual production of the giant ladies' shoes reaches millions of pairs, and puts forward the positioning slogan of "the creator of beautiful life" and strides into the road of transformation and upgrading.

In the perilous market, the great master's big hand action has benefited from Wu Yongyou's concentration and has a special liking for women's shoes industry. He said that making money and investing were the two cards he identified. It was the wholehearted pursuit of the development and growth of the industry that made the home of giant Saint strong. Starting from 17 years old as a shoe making apprentice, Wu Yongyou and shoes are inseparable. "At that time, engaged in the work of clamping bags, diligent and studious, and recognized the simple idea that we should not lose others. The monthly salary is more than 2000 yuan, which is the top among our colleagues." Looking back on his youth experience, he laughs that he is very competitive and does not easily bow to defeat.

Beginning in 1998, Wu Yongyou raised about 100000 yuan in Changshu, Jiangsu, wholesale and retail women's shoes, with good vision and market sensitivity, business has done very well, and sales performance was once the top three in the local shoe trade market. In the meantime, he also designed his own model to entrust manufacturers with fixed production and sell all kinds of ladies' shoes. After market inspection and recognition, in 2003, Wu Yongyou became a shoemaking supplier, with an annual output of about 300000 pairs. In 2008, he registered and established the giant sage shoe industry, putting forward the positioning concept of "fashion women shoes" and realizing the "beautiful turn" of enterprises.

Because of its rich experience in sales, this has added a lot of convenience to Wu Yongyou's shoe making links. At present, there are more than 100 agents and franchisees in the giant Sheng footwear industry. In the future, they will achieve rapid growth in the monopoly path. He told reporters that the great saint "power love" is unwilling to be silent under the market crisis and has something to do to integrate the brand image and lay a solid foundation for the industry reshuffle in the next few years.

"Transformation is the necessity of the development of enterprises, and every step of change is ready." Wu Yongyou believed that transformation should be confident and determined, and it is necessary to strengthen learning, change ideas, enhance personal and team capabilities, and seek external brain assistance, and should adjust the management structure of enterprises in transformation. From distributors to business owners, from ordinary women's shoes to fashionable women's shoes, Wu Yongyou admits that he has been concentrating on making shoes and concentrating on changes in market demand. He said he had only one goal: to make big saints bigger and stronger, and to give up the work of great saints.

We can not see the hardships and pains of Wenzhou entrepreneurs from Wu Yongyou. At the same time, although there are uncertainties in the market prospects, we also see signs of a warmer market.