Shaoxing Merchants Create Enthusiasm, Plateau, And Market Demand
Not long ago, at P's painting Fair held at the North Lian curtain art market, 725 trading drawings were reached, with a turnover of 650 thousand yuan.
Last year, a href= "http://www.91se91.com/news/index_p.asp" > Shaoxing < /a > County held the four draft fair, sending patterns into the market and reaching more than 5000 pactions in the draft.
Many merchants have tasted originality through buying patterns.
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< p > the painting Fair sponsored by the county science and Technology Bureau was recently held in the North textile market of the textile city. 50 domestic creative organizations and 200 designers brought 50 thousand original sketches, which brought a strong "shock wave" to the North Lian curtain fabric < a href= "http://www.91se91.com/news/index_s.asp" > market < /a >, and also aroused the innovative enthusiasm of merchants.
Some operators bought dozens of sketches, and even more wanted to pack the studios in the base.
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< p > < strong > original pattern into the market < /strong > < /p >
Last year, the Shaoxing county science and Technology Bureau first tried to hold a draft fair in various professional markets last year. It held four times throughout the year, and more than 5000 works were sold. The output value of the design service was about 4 million 500 thousand yuan, and the number of merchants involved was more than 10 thousand, and the number of service enterprises was more than 3000.
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< p > the responsible person said that the market merchant is the main body of Shaoxing county's < a href= "http://www.91se91.com/news/index_c.asp > > textile > /a > industrial innovation.
In the past, counterfeit tricks happened in market traders. Now, by buying original patterns, business owners are actively innovating.
According to the relevant people, if the enthusiasm for innovation of all market traders is mobilized, the textile market of Shaoxing county will really pform and upgrade.
To this end, while sending patterns into the market, the organizers also encourage merchants to register their copyright, and to purchase and register copyright owners on the same day, subsidize the copyright registration fee of 100 yuan.
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< p > < strong > purchase pattern demand > /strong > < /p >
< p > the Li Heng printing factory in Hutang has bought more than 100 patterns this year. At the recent trade fair, it bought more than 10 more styles.
Relevant responsible person told reporters that since this year, more and more merchants in the market try to innovate independently, some require package version, others require printing factories to help purchase patterns, so as to ensure the finished product effect.
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< p > "color citron" is the Pattern Design Institute of the creative base, and sold more than 80 patterns in the two days of the trade fair.
What is more surprising to them is that a businessman has asked for the design of the "color citron" studio, which is specially designed for the studio to provide their designs.
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< p > "in recent years, there is a growing demand for patterns for merchants. Most of them used to buy several drawings, but now they are talking about cooperation, which requires them to provide design services for a year."
"Color citron" responsible person said.
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< p > < strong > creation inspiration comes from communication < /strong > /p >
< p > according to the analysis of the staff of the textile and town sub Bureau of the County Bureau of industry and commerce, about 1/3 of the textile producers in the textile industry have the capability of independent innovation, that is, through original design, innovation and innovation, to guide the customers' market demand, rather than simply buying and selling, or processing according to the needs of customers.
Some of these businesses have design teams and others are commissioned by the agencies.
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< p > in fact, the best designers need to constantly communicate with the outside world in order to get the inspiration of innovation.
Therefore, even if many businessmen have their own design team, they will improve their design ability through purchasing and other forms.
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< p > "textile design has become an independent industry.
If long term service is provided to an enterprise, its advantages will not be reflected in the growth of design institutions and the enhancement of enterprise innovation capability.
The responsible person of China Textile City's home textile designers association expressed the hope that the government can organize more exhibition and exchange activities. On the one hand, this gathering effect can arouse more customers' attention. On the other hand, designers need to understand the market demand and get more creative inspiration through similar exchange activities.
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