Changing The Consumption Concept Of Middle-Aged And Elderly Down Jacket Promotes The Popularity Of Down Jacket Market

< p > recently, the most popular product in the streets and lanes is the down jacket series. Now it is catching up with the year-end bonuses of many employees in the domestic area, and the arrival of the two traditional Chinese festivals of new year's day and new year's day. It also brings too much happiness and happiness to consumers. Everyone is enjoying the harvest results of the year, and at the same time, they will not forget to reward themselves, especially female friends. < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > is important to them as second faces.

In recent years, China's down a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > is moving towards fashion, leisure and sports development. Many domestic down fabric manufacturers have made great efforts in fabric design and R & D, and evolved from single raw materials to diversified and multi product trends, giving consumers a wider choice.

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< p > < strong > > a href= "http://cailiao.sjfzxm.com/Matertial/show/default.aspx" > chemical fiber down coat fabric < /a > is still the main product < /strong > /p >

In recent years, people in recent years have observed, summarized and counted the fabrics in recent years. It has been found that the fabrics made of chemical fiber down garments are still the main products of winter, such as 20D nylon thin and non duvet down fabric, which is made of 100% nylon fibers. The fabric is weft knitted by P nylon filament plain weave. The dyeing standard is strictly implemented, and the leading imported coating technology is adopted. The fabric has a good single-layer anti fleece effect, good recovery and wrinkle resistance. It maintains a very light feature, has a good protection for velvet, and has a fine handle, fine touch, smooth and neat.

The main uses of the fabric are suitable for the production of raw materials for old, middle-aged and young children's clothing, light and down garments, cotton clothes, windbreaker fabrics and so on.

20D/400T nylon camouflage fabric is also a good hand feel down fabric. This fabric has fine texture, beautiful camouflage, soft handle and soft wrinkle. It is suitable for down coat fabric, windbreaker jacket fabric, cotton dress fabric, children's fabric and so on.

In particular, 30D low light nylon down coat fabric features natural gloss, glossy comfort, smooth handle and good crease resistance. It is suitable for down garment fabric, cotton fabric and windbreaker jacket. This fabric is made of plain nylon woven with 30D nylon filament. After that, a variety of advance production processes are used to make fabrics with high added value.

There is also 40D honeycomb nylon down garment fabric, also 100% nylon components. This fabric is made of 40D polyamide filament jacquard weaving. The dyeing standard is strictly enforced. The imported coating technology is used to make the fabric have good smoothness and softness, and the recovery is not easy to wrinkle.

Uses: down garment fabric, cotton fabric, windbreaker fabric, jacket fabric and so on.

Also, polyester down jacket fabrics have always been popular. Some consumers once questioned whether the down fabric is polyester or NIS spun? There are professionals who replied: "it is worth noting that the cost of nylon yarn is higher than that of polyester, but the down garment can not be made of the same fabric, it is all blended."

If the down garment fabric is four 100% polyester, then the down garment fabric is slightly hard and bulky. The end customers may wear some uncomfortable clothes. The biggest advantage of the 100% dacron fabric is the air tight, wind resistant and wearable. The nylon fabric is much more comfortable for the down and down garments, and the most comfortable one is cotton blended fabric.

Some people are anxious that the down coat is made of pure viscose fiber. Generally speaking, viscose fiber has the moisture absorption property of pure natural fiber fabric, but the tear fastness of the fiber is not high, and the manufacturer is still willing to use polyester fiber as the raw material of the fabric, which is relatively durable.

Therefore, the down fabric is usually made of chemical fiber products, mainly pure polyester or pure nylon and so on. Viscose fiber has a very low wet strength. If it is stained with water, it is easy to wear and tear. The wet strength and strength of polyester fiber are very high. It has better wear-resisting performance, and because of its poor air permeability, it can make fabrics play a role of warmth retention.

The viscose fiber has high permeability, so it will be very cold for the down coat fabric, and the appearance will also look ugly.

If it is the cost, viscose fiber down clothing is more expensive than polyester production, but a fabric viscose, a fabric polyester, if the price of the two clothes or sticky glue is higher, perhaps consumers still like to buy stronger material.

Besides, viscose fiber is definitely more expensive than polyester fiber. Viscose fiber washes easily. Polyester fabrics are generally cheaper, but they are not easy to wrinkle, and stains are easier to wash. They still have great advantages.

It is reported that recently, the popular Dacron down fabric in the East China market is very popular, such as the high density matting spring Asian textile series, which is favored by the market. It is a promising variety of market participants.

The warp and weft threads of the fabric are made of polyester dull DTY (network wire) 50D/72F+50D/72F, fabric specification 320T (22*3*44) is woven by plain weave texture, weaving on water jet looms, weaving process is ingenious, dyeing and finishing technology is applied to all kinds of deep processing and finishing after application of "environmental protection type" dyeing: composite, coating, waterproof, anti velvet, calendering, embossing and printing.

It has greatly improved the appearance of cloth, especially the softer color of matting polyester fabric.

The fabric is widely used for windbreaker, casual wear, down garment, bedding and so on in autumn and winter.

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< p > < strong > the thinking of consumer purchase pattern of middle-aged and elderly down garments is changing dramatically. < /strong > /p >

Before and after 2013, the author made a survey of some down garment market in Yangzhou, and found that the middle aged and elderly people tend to have more fashion elements for the color and style choice of down garments. The products of various large stores and small and medium-sized shops are full of consumers' eyeballs, and many middle-aged and elderly cotton padded clothes are also "showing their talents" in every shopping mall.

On the eve of new year's day, there were several retired aunt who took me by the hand and asked me to help them choose the down jacket style. I thought they liked the clothes of the old age. I didn't think they pointed to the down garment style that I wore. They said, "like this style, it must be black and slightly fresh." after hearing it, I felt very excited. I didn't expect our Chinese elderly to join the fashion trend as well as the young people, and also to be a "tide mother". This is the embodiment of social progress, and is also a manifestation of the younger age of the old consumers with the improvement of people's living standard.

Later, I selected for them the color, style and size of their down garments, and saw that happy smile on their faces. I really feel gratified. Life is alive, people are clothes, horses are saddles. Our chemical fiber a target= "_blank" href= "http://www.91se91.com/" > textile "/a" industry produces many enterprises that shoulder the heavy responsibility of dressing hundreds of millions of people in China and even around the world. The purpose of the enterprise is to better serve people in all walks of life. Their smile is the greatest comfort for us, and also the recognition in the greatest sense.

In particular, in terms of price formulation, they tend to be more inclined to these mass consumers. Because the old women who have experienced the hardships of the past, they are generally more likely to live in the past. They even hope that the products with cheaper prices and better quality will be more. For the people in villages and towns, this is even more like this. As China's urbanization becomes more and more obvious, many rural consumers will go to the edge of the city, and the consumers' demands for clothing are also getting higher and higher. Therefore, it is also hoped that the down garments will become more fashionable and more eager to pace with themselves.

"Aunt" level consumers hope that the price of the down garment in the shopping mall is best within 400-500 yuan / piece. If the price of the down garment produced by the clothing store is 260-320 yuan / piece, they think it is very satisfactory. If the price is low, they can buy several more turns and wear them more happily. If they exceed 600 yuan or even more than 1000 yuan, they think that they can only buy one item in the new year or at a specific time. So the work of reducing production and efficiency of chemical fiber, fabric and down garment production enterprises is still a long way to go.

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< p > < strong > the market prospect of Chinese down clothing is still good in the next 3-5 years, < /strong > < /p >.

< p > China is the world's largest exporter of down garments and consumer countries. It is learnt that the fabric of down garments is not the best, because Japan, Korea and Europe have higher fabric than China's technology, but China is indeed the most demanding country for down garment fabrics.

As long as our Chinese chemical fiber, textile and garment enterprises develop more new varieties suitable for terminal consumer dress, set prices at a more reasonable price, design different styles of clothing for different groups of men, women and young people with different incomes, and win more customers with real strength, so that all kinds of fabrics can "walk up, go up and go again" in the field of down garments, especially the development of ultra-thin, soft and thermal insulation fabrics. It is also a trend for future development of fabrics with more fashionable elements. The beautiful image of China's countless consumers relies on the wisdom and hard sweat of chemical fiber and textile clothing enterprises.

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