China'S Garment Industry Meets The New Requirements Of Competition

Zhang Yong, director of marketing research center of Beijing Technology and Business University, said at the parallel meeting of the Chinese clothing convention at the end of last year, "positioning is undoubtedly a very important issue for our clothing industry in the current situation."

Because the market has undergone great changes in recent years, both the international market and the domestic market require that enterprises must make some changes and pformation.

The traditional advantages of the clothing industry are not as obvious as they used to be.

To maintain or further enhance the overall advantages of other enterprises in China's garment manufacturing enterprises and apparel industry chain, it is obvious that pformation is needed.

How to pform? A core issue, from a strategic point of view, is that every enterprise should be repositioned under the new competitive environment and new demand.

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< p > < strong > doing professional matters < /strong > < /p >.

< p > > a href= "http://www.91se91.com/news/index_s.asp" > textile and garment industry < /a > is an important livelihood industry, involving more categories.

For example, there are men's clothing, women's wear, children's clothing and so on. From the brand category, there is the difference between the terminal brand and the manufacturing brand.

Therefore, for enterprises, it is impossible to do everything in a big way, but should choose the business direction suitable for their own business development.

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< p > as Guo Guoqing, Professor of Business School of Renmin University of China, said at this clothing conference: "positioning is an important part of the enterprise.

Enterprises are facing a wide range of customers, we can not let everyone applaud, so the market to be subdivided into a number of services, such as: the elderly market, middle-aged market.

Enterprises should try to make products distinctive and unique, and occupy a special position in the eyes of customers, and feel that your products are different.

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< p > gage group is a knitting, weaving, finishing and garment enterprise. Its main business is "gage" brand of high-grade mercerized cotton knitted fabric and T-shirt, etc. it is a famous advanced mercerized cotton knitted fabric and T-shirt licensed production enterprise in China. It is known as "T-shirt expert" in the industry.

For many years, gage has done one thing, that is, the professional degree of T-shirt is obvious.

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< p > many people have doubts. Gage's T-shirt has done so professionally, why not do his own brand.

Huang Shali, general manager of Gage (China) weaving & dyeing Garments Co., Ltd. thinks that there is a specialty in the art industry. "If everyone is going to make a brand, then who will do other safeguards for our brand, and who will do the most professional thing for our brand.

In fact, "gage" is also a brand, it is the manufacturing brand.

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< p > according to Huang Shali, "gage" has been the independent brand of women's clothing.

But Wang Yanzhu, chairman of the board of directors, still believes that to do something wholeheartedly, it will do better.

Therefore, "gage" gave up the brand of women's clothing and concentrated on creating "T-shirt experts".

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< p > Huang Shali thinks that the most important thing in making T-shirt is the choice of fabric.

Today, "gage" has a matching printing plant for cold pfer printing, mainly for environmentally friendly and low carbon fashion printed fabrics.

"For fabrics, we cooperate with upstream enterprises.

Originally, we were confined to the fabric produced by our factory. Now we are working with some cotton mills to develop new T-shirt fabrics.

For example, silk knitted shirt fabrics and mashup fabrics.

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< p > Huang Shali also said, "gage" as "a href=" http://www.91se91.com/news/index_f.asp "T-shirt expert" /a ", originally just doing business T-shirt, but now also began to introduce some sports and fashion elements, expand the type of T-shirt.

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< p > "if there is no change, one day there will be new T-shirt experts to replace you."

Huang Shali said {page_break} < /p >

< p > < strong > shaping enterprise character < /strong > < /p >.

< p > the location of enterprises is different according to their own situations.

For example, for Zhejiang's Limited by Share Ltd, it takes social responsibility as the focus of enterprise development, and creates excellent corporate character to seek the healthy development of enterprises.

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Yang Wensun, chairman and general manager of Hubei Meyer Group Co., Ltd., admired it very much. He said: "Jordan" takes social responsibility as the orientation and core competitiveness of enterprise development, which is worth learning. "P

No one can escape the social responsibility of making clothes.

If social responsibility goes up to a strategic level, employees can be stabilized to ensure product quality.

Correspondingly, the guarantee of quality is the undertaking of social responsibility, which is the core of enterprise development.

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Shen Yingqin, chairman and general manager of Zhejiang P, Limited by Share Ltd believes that the relationship between corporate social responsibility and quality is closely related.

In her opinion, responsibility for consumers, employees, environment and society are all the responsibilities of corporate social responsibility.

"A company with strong sense of social responsibility can produce first-class products to get the respect of the society."

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< p > according to Shen Yingqin, Jordan has a way to stabilize employees.

The company has arranged better staff dormitories for employees.

"The land price in Wenzhou is very high. Our production land is nearly 400 mu.

Even if they enter, the company still insists on buying land to build employee dormitories.

The company bought five or six acres of land, plus all kinds of expenses, and finally spent a total of four, fifty million, so the purpose is to improve the living environment of employees.

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< p > "Joe ton" also set up staff < a href= "http://www.91se91.com/news/index_cj.asp" > Love Fund < /a >, this foundation guarantees employees and their families, relatives and so on, can get timely subsidies when they are sick or have serious problems.

The fund has been set up for about 7 years to help employees solve the corresponding difficulties.

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< p > to solve the problem of children's schooling, Jordan set up a summer kindergarten.

"Many children want to be with their parents during the summer vacation.

If we do not set up summer kindergartens, some employees may resign and go home to accompany their children.

In addition, for employees, we spend a lot of energy every year to help them solve their children's school problems, such as giving advice to the government, helping to solve them, etc.

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< p > precisely because "Joe ton" has done a lot of work in stabilizing and caring for employees, the mobility of the entire enterprise is relatively low.

According to the introduction, "Jordan" currently employs around 1500 people, and over 500 people have worked for more than 5 years in the company, accounting for 70% of those who have worked for more than 3 years.

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In short, in general, doing professional work, shaping the character of the enterprise, or many other practices, along with the development of the industry, as Guo Guoqing, Professor of Business School of Renmin University of China, said, "in the face of the new situation, China's manufacturing industry must restructure its industrial layout if it wants to give full play to its new advantages."

This requires enterprises to focus on technological innovation, pursue differentiation and focus, and win customers and increase profits through services, so that they can remain invincible forever.

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