Adidas Unveiled Its New Commercial Logo With The Chinese Olympic Committee

During the Olympic Games, the exhibition hall of some Beijing Olympic Games partners appeared the emblem of the Beijing Olympic Games and the newly released commercial emblem of the Chinese Olympic Committee.

This means that these enterprises have joined the China Olympic Committee's enterprise cooperation plan in 2009 -2012.

Adidas is one of them. After spending a lot of money for the Olympic Games, Adidas can not wait to buy the right to use the new commercial emblem and start a new investment plan in the Chinese market, which shows the commercial value of the logo and the great potential of China's physical education industry in the post Olympic era.

What did the Olympic economy bring to Adidas?

One data can illustrate the problem: through the Beijing Olympic Games, Adidas's output value in China has changed from 1 billion yuan to 8 billion yuan, and its global president Haina has described her grand blueprint: "I hope Adidas will become China's first brand in 2008, and sales in 2010 will reach 1 billion euros in China."

Commercial emblem and the new round of enterprise cooperation plan are undoubtedly boosters of this grand blueprint.

Commercial emblem can be used in licensed products and packaging, and for commercial activities such as publicity and promotion, and to reach a large number of consumer groups.

And the new round of enterprise cooperation plan, which has been developing since 1995, has passed the test of the Olympic cycle and the Asian Games. It is "one of the most abundant resources and the most perfect content".

Ma Jilong, director of the market development committee of the Chinese Olympic Committee, commented.

In those days, Lining and other national brand enterprises, as the first Chinese Olympic Committee's partners, could be described as "being a leader."

A survey shows that although Lining is not a sponsor of the Olympic Games, consumers are highly aware of it.

The reason is closely related to Lining brand's insistence on sports marketing and sponsoring the Chinese Olympic Committee for more than ten years.

Since the 1990 Asian Games in Beijing had invested heavily in supporting the Chinese sports delegation, the "Lining card" has become the only special award equipment of the Chinese sports delegation in 1992, 1996, 2000 and 2004, and is also a partner of the Athens Olympic Games in 2004 in 1990.

Although Lining's showcase is not in the Olympic Theme Pavilion at the current sports Expo, its popularity is not the same.

According to the relevant data, by 2010, the output value of China's sports industry can reach 28 billion 120 million yuan, and is considered to be the second largest sporting goods market after the United States.

Therefore, it is not surprising that the sponsors of the Beijing Olympic Games 50% expressed their wish to join the new round of the enterprise cooperation plan of the Chinese Olympic Committee. At the same time, the Organizing Committee of the Expo would hardly need too much publicity. The national sporting goods manufacturers of large and small brands would converge on Beijing, only to warm up for the Olympic Games. In addition, the annual meeting of the World Sporting Goods Federation as the highest level in the industry will be re located in Beijing. It is also reasonable for the sports fair to attract officials and international buyers of sports goods industry in more than 30 countries and regions around the world.