The Number Of Orders In The Industry Has An Average Of 30%-40% Growth.

In the past two years, more and more people are playing outdoors, and outdoor equipment has become popular in P. But to match a whole set of outdoor equipment, the price is not low. Some of the outfits are worth thousands of yuan, and a tent plus air cushion is also worth several thousand yuan. Just taking part in mountaineering activities, if professional points are made, < a href= "http://www.91se91.com/news/index_x.asp" > mountaineering shoes /a, assault clothing, assault trousers, hats and backpacks are indispensable. However, reporters learned from many sources that although it seemed a sport of burning money, it did not prevent the public from joining the outdoors. < /p >
< p > in the field of outdoor products, it is also divided into professional, hiking, leisure and other series. Different series have different products, and the road is deep. < /p >
Less than P, and outdoor products will not be as frequent discount as general clothes. Even during the Yintai Festival, outdoor brands such as Columbia (exclusive stores) have only offered 30 percent off discount, unless some of the inventory products will have a low discount. On the other hand, outdoor brands, apart from focusing on the functionality and appearance of the products, have greatly improved their appearance. The snow wolf brand has displayed the outdoor costumes and equipment in the autumn and winter of 2013, not only with bright colors but also very good styles, so that the choice of consumers can be changed from professional to daily life. < /p >
< p > in the south, the outfit may only be worn out for one or two times when it comes to outdoor activities, but in the north, it is a dress that many people usually live in. Some people even sigh that winter clothing is even more warm than down jacket. Therefore, for the outdoor brand business, the North has always been the focus of sales, but the consumption momentum in the south is further warming. < /p >
< p > < strong > the demand for outdoor products is increasing. < /strong > < /p >
< p > during this year's Yintai 12th anniversary store celebrates, it has launched an assault suit with a price of more than 1000 yuan and a special price of 200 yuan. At the beginning of the festival, more than 3000 Snow Wolf brand outfits were launched, and they were robbed in one or two days. Therefore, the shopping center had to contact the outdoor brand dealers urgently, and then put on the assault clothes, so the two outdoor brands of snow wolf and Mu Gu Di produced more than 2000 outfits once again. < /p >
< p > if the outdoors a href= "http://www.91se91.com/news/index_f.asp" > assault clothing < /a "was snapped up because of low price, then the sales data of brands and shopping malls may prove the market acceptance of outdoor products. From the information of the East Gate store of Yintai department store, the mall adjusted the sports and leisure hall before that, the overall area reduced by nearly more than 700 square meters, but from the sales data, there was no downward trend, especially in outdoor sales. The relevant personnel of the shopping mall planning department said that nowadays sports and leisure classification is becoming more and more obvious, and the public's demand for all aspects is also increasing. Therefore, sales have been very good. < /p >
"P," said Miss Zhu, head of snow wolf company. In 2012, the overall sales increased by about 10%, and domestic outdoor brands basically had such an increase. Reporters also learned that, like the international top outdoor and ski brand PHENIX, as of the end of November 2012, the annual sales plan has been fully overfulfilled. < /p >
< p > < strong > the average number of orders in the industry has an average increase of 30%-40% < /strong > /p >
Who is busy during the period of < p >? It may be the clothing brand dealers everywhere. The autumn and winter ordering of the major clothing brands will be busy. According to the latest publicly available data, the order quantity of 2013 products in spring and summer in 2013 was lower than that in previous years. The clothing orders in spring decreased by about 10% compared with the same period in previous years, while the amount of orders in spring and summer with the leisure style of the costumes was unchanged from previous years. < /p >
Less than P, the number of orders for brand clothing has dropped sharply, but the outdoors is on the rise. Some time ago, Ningbo local outdoor brand Snow Wolf held a 2013 autumn winter clothing conference and ordering meeting. Dealers from all over the country rushed to Ningbo to watch the fashion show of snow wolf's autumn winter clothing, and signed an order. After statistics, the order quantity increased by more than 40% over last year. Snow Wolf company, Miss Zhu said that this growth rate is basically an average value in the industry, and the number of orders for some brands has even doubled. < /p >
< p > in addition, in the Taobao double eleven record, among the top three brands, there are famous outdoor brand camels, and camels have also hired Han Han for tens of millions of dollars to endorse the brand, which shows that the importance of outdoor activities is increasing. < /p >
< p > < strong > sports brand also entered the outdoor market < /strong > < /p >.
< p > is precisely seeing the prospect of the outdoor market, and even the sports brand has turned to the outdoor area. An outdoor brand official told reporters that he had learned from the manager of the Development Department of northeast Lining that Lining had closed hundreds of stores in Northeast China. The decline of sports brand in the past two years is no longer a secret in the industry. Many sports brands, including Nike, < a href= "http://www.91se91.com" > Adidas < /a >, have also shrunk. < /p >
< p > compared with sports products, Lining saw the outdoor market prospect. Her outdoor brand Li-Ning Adventure (Lining exploration) just got a sword out of sheathed, which shocked the industry. Miss Zhu said that the industry did not doubt the performance of Lining's outdoor products, but on the contrary, Lining might have made some achievements on the outdoors by virtue of its powerful channels. < /p >
< p > and with the entry of Lining and Anta, outdoor products industry will continue to heat up. "Lining and other sports brands launch outdoor products series and even develop into future home brand. This brand extension has a certain brand influence and status in the minds of consumers. It has a certain foundation for running, and will have an impact on the sales of local outdoor brands." Miss Zhu said. < /p >
< p > < strong > reporter's notes < /strong > < /p >.
< p > I am also an outdoors outsider. A pair of hiking shoes I bought a few years ago did not turn out of the cupboards until this year. The feeling of wearing mountaineering is really good. In the past few years, the outdoors "outsiders" have become more and more entry-level personnel, because the demand for "going out" has become more and more popular, resulting in the rapid increase of consumer groups. < /p >
"P > has had some contacts with some outdoor Brand Company in Ningbo. They are optimistic about the outdoor prospects, but there are also many concerns. For example, some outdoor brands are becoming more and more domestic, and the impact of e-commerce has also affected them. Therefore, outdoor brands should speed up their brand building in addition to making efforts to do their products well, such as strengthening store image, promoting publicity and speeding up the development of channels. < /p >