The National Textile Product Development Base Held Fourth "Member Days" Activities.

< p > accompanied by the rhythm of Jiangnan style, which is popular throughout the world, ten people and nine chairs, people circling around the chairs, and when the music stops, everyone grabs seats immediately. After several rounds of fierce competition, winners win prizes, and the scene is bustling.

The above scene appeared in the fourth national day a href= "http://www.91se91.com/news/index_c.asp" textile "/a" product development base member day event held in Beijing in December 18th.

Those who compete for chairs are the owners or middle managers of base businesses.

< /p >

< p > "who cares about prizes, just wants to relax by entertainment."

Liu Tao, Limited by Share Ltd designer of a href= "http://www.91se91.com/news/index_p.asp" > Shandong < /a > Dai Yin textile group told reporters with a smile.

The managers of these fabric companies seem to want to have fun. Half an hour's game is very busy.

However, some bosses don't forget to work when they are entertaining, and are busy getting to know and make more friends in the industry.

Xu Derong, the general manager of the Lixin group, exchanged business cards with Ceng Fengfei, the general manager of Feng Fei Clothing Design Co., Ltd. when everyone was busy playing the game.

"Next year's situation will be more severe than this year, and the development of customers is still the key."

Xu Derong said.

< /p >

< p > Xu Derong was mentioned by Li Binhong, director of the national textile product development center at the beginning of the activity.

In the opening ceremony, she said that 2012 was an extraordinary year for all textile enterprises, while the whole a href= "http://www.91se91.com/news/index_cj.asp" > economic crisis < /a > will have a continuous stage.

But looking back, many base enterprises have made great achievements. Many enterprises have made good returns this year and have made many orders.

Li Binhong believes that there are two changes in the textile industry at present.

The first is the industrial pfer brought about by the change of factor cost. The positive effect of this change is that industrial pfer provides an opportunity to adjust the product structure. Textile fabrics enterprises need to think about how to adjust.

The second change is technological innovation. Entrepreneurs need to think about what technological innovation can bring.

Li Binhong believes that in the current situation, fabric enterprises need to achieve three points, the first key is restructuring, second is collaborative innovation, and the third is self growth.

< /p >

Different from the previous activities day, the Secretariat of the national textile product development base first invited information technology experts to talk about informatization construction. < p >

Xu Gaoyang, director of Jiangsu Dan Mao textile Limited by Share Ltd Information Center, started with the topic of "integration of two technologies to help business management innovation".

Xu Gaoyang said: Nowadays, the external market environment of enterprises has changed, and the problem of ecological environment protection has become increasingly prominent. At the same time, enterprises are also faced with problems of production management and pformation of production mode.

In this context, the company proposes to integrate industrialization and informatization as the new core competitiveness of enterprises, change the traditional production mode, adjust product structure, develop new technology to achieve management innovation, and gradually form the goal of "industrial fashion, management science, environmental friendliness, resource conservation and development harmony".

He shared the achievements and valuable experience of Dan Mao in information management from three aspects: enterprise production informationization, enterprise management informationization and enterprise market informatization.

{page_break} < /p >

Zhou Mei, manager of the Development Department of Jiangsu Luen Fat textile Limited by Share Ltd (P), takes the international trend research and product innovation as the topic, and shares the experience of enterprise R & D.

Zhou Mei believes that the direction of R & D stems from the positioning of the company. The products developed are the core technology of the company, the characteristics of the products and the DNA. of the company. She describes the research and development process of the joint venture, namely, the cooperation between the design department and the R & D department.

Zhou Mei believed that the combination of information collection, good innovation and scientific and technological test ability can produce good products.

Therefore, to change the passive way, enterprises need to be forward-looking and initiative, and strive to change the scope of limited information collection.

Enterprises should have an international perspective, change a single mode of operation, and strive to develop the spirit of cooperation.

< /p >

< p > how does design create value-added products? Xu Derong, premier of Lixin group, tells his own experience.

Xu Derong said that in the past time of innovation product development, enterprises realized the return of innovation, so in the next five years of the company's development plan, the first is to adhere to the various departments, project teams and even every important production post of branded armed companies.

At present, some domestic high-end brand customers such as Li Lang, Jin Ba and Ou Shi Li, whose thirst for high quality fabrics, make us feel uneasy as production enterprises. In the development process of some high-end clothing products, they have to rely on foreign innovative fabrics for a long time. This situation also makes these brand clothing companies embarrassed in cost control.

In view of this situation, in the research and development team, the company creatively used excellent men and women fabric designers, from the characteristics of fabric and fashion trends, independently developed a series of cloth, color, flower type, with the company's interior designers, correctly understand the development direction of the brand customers, realized the upgrading of the traditional ODM, and also realized the design and creation of value-added products.

< /p >

Ceng Fengfei, general manager and art director of Xiamen Fung Fashion Design Co., Ltd., from the angle of brand clothing, shared with you the views of P.

Ceng Fengfei believes that the development cycle of enterprise products should be closely centered on the opening cycle of the brand and advance production.

He believes that the design is for the market, to ensure the commercial value of the design.

Zeng Feng Fei focuses on the relationship between brands and products. He said that brands need a certain amount of time to accumulate, and they should not be too impetuous and aggressive.

< /p >

< p > for the training of textile designers and the application of textile technology progress award, organizers also invited relevant personnel to give a detailed explanation.

Sun Wei, general manager of Hangzhou Xintian Weaving Co., Ltd., told reporters that the rich lectures made him a great success, especially in terms of information sharing.

He believes that peer information can guide practitioners to more grasp the direction of research and development of fabric products, to a large extent avoid the "Deviation" of products; on the other hand, the valuable experience of the excellent enterprises in the industry also provides a reference for the development of more enterprises, while the voice of downstream garment designers provides more detailed guidelines for the development of upstream fabric products, and also helps to promote seamless joint of industrial chains, so as to achieve good economic benefits for all parties.

{page_break} < /p >

< p > < strong > background link: < /strong > < /p >.

< p > national textile product development base "member day" activities are organized by the national textile product development base enterprises. The professionals are engaged in product development for the audience. They are held regularly four times a year. According to the needs of members, the "special day" is held periodically, which is a good platform for members to share their experience and fully communicate with each other.

< /p >

< p > "member day activities", relying on the concentration issues of product development reflected in the daily communication of the base, formulates activity topics, and conveys cutting-edge trend information and product development concepts and methods, so as to provide reference for developing new products, screening samples and participating in the industry evaluation activities.

The activity is invited by the base Secretariat to invite relevant professionals, while teaching professional knowledge, it also helps enterprises to solve various problems encountered in their work, help enterprises improve their product development ability and professional design level, and promote participation in enterprises to enhance market oriented product innovation and industrial chain cooperation and innovation.

Since its launch, it has been widely concerned and welcomed by base enterprises.

< /p >