Zhang Hua, A Fashion Shoe City: Copying A Money Making Model

2006 is a year worth mentioning for Zhang Hua.

This year, he set up a golden fish business limited company, once again pushed its footwear business to a new stage of development.

Relying on the company, Zhang Hua, who has been selling other people's products, has launched his own chain of branding in Shandong: Tian Wang fashion shoes city.

In those days, he set a development plan for himself, and spent 3 years in Shandong to open 5 shoe cities.

After less than a year later, Zhang Hua opened two fashion shoes cities in Zaozhuang, Shandong and Rizhao.

Each store has an area of more than 500 square meters, with an investment of about 3000000 yuan.

This year, Zhang Hua is looking for venues in Shandong to prepare third chain stores.

From selling stalls to selling shoes to open their own chain shoes city, Zhang Hua said, this is copying a pattern of making money.

And this kind of money making pattern is Zhang Hua's accumulation from his own business development.

Zhang Hua graduated from junior high school in 1994.

Zhang Hua, who had never traveled far away, arrived in Ji'nan for the first time by train and ship from his hometown Du Qiao.

At that time, one of his relatives made shoes business in Ji'nan, and Zhang Hua gave him a hand to help with some work such as delivery and purchase.

Zhang Hua, who is good at learning, has learned many ways to do business.

A year later, Zhang Hua set up his own stove and began to do business independently.

He wholesale leather shoes from Wenzhou and other places, and then find some department stores and sell them in others' stores.

Zhang Hua didn't even have a bed to rent. He was not afraid of hard work and he slept on the floor.

A year passed, and Zhang Hua did not make any money.

Unwilling to be reconciled, he found fellow townsman and friends and borrowed money to continue to do so.

Under his insistence, in the next few years, his business has been improving year by year, and there has been a lot of savings on hand.

At the same time, he is also looking for opportunities to make a big change in his business.

In 1999, the big RFA supermarket was stationed in Ji'nan, the first large supermarket in the area.

Zhang Hua, who has made shoes business in Ji'nan for 5 years, finally came to the chance.

At that time, supermarkets had just started in Shandong, and the people had not much idea about supermarkets, and how much money they put in supermarkets to make money.

But Zhang Hua, who has been very concerned about the economic information of various places, has visited Shanghai and other big cities. There are many supermarkets in the area, and businesses are doing well. They are very prosperous.

Just when many businesses are still hesitant, Zhang Hua resolutely decided to enter the supermarket and become a supplier.

At that time, the supermarket was also in urgent need of suppliers. Zhang Hua spent 1000 yuan on the entry fee.

The profit after entering the supermarket is obvious.

Previously, when Zhang Hua's business was at its best, its turnover was only $5. 6 million a year, and in that year, its turnover increased by about 1000000 yuan.

In the following years, the big RFA supermarket was booming in Shandong, and now it has reached more than 10.

Zhang Hua's footwear business also follows the development of the supermarket.

Where does the supermarket run to Zhang Hua's shoes?

Just because Zhang Hua is the first batch of veteran customers in Shandong, the supermarket is also preferential for entering the market.

In 2000, the commercial Ginza in Ji'nan was opened.

A manager in the mall went to Shanghai to investigate Babu beans children's shoes, hoping to bring the brand to the mall but failed.

But he heard the local brand of Shandong local merchants, this business is Zhang Hua.

After returning to Shandong, the manager found Zhang Hua and hoped that Babu shoes could enter the Ginza mall.

Zhang Hua, of course, wanted to come to business.

In this way, Zhang Hua's Babu bean shoes successfully entered the Ginza mall.

Through the cooperation with "big RFA" and Ginza mall, Zhang Huaxue has come to many advanced experiences in management and management.

These valuable experiences enabled him to successfully open his chain brand store in a few years: Tian Wang fashion shoes city.

However, Zhang Hua also felt that it was not easy for him to open a shop.

In the past, just supply goods to each other, but now it is more complex, staff training, management to keep up, marketing is not negligible.

He said that the first 10 years of business were based on hardships and diligence, and now we need to make money by wisdom.

Zhang Hua has been doing business in Shandong for more than 10 years.

When I first arrived in Ji'nan, some locals looked down on the Taizhou people who were doing business, and they had been bullied several times.

When Zhang Hua was pedaling a tricycle, he was deliberately knocked to the ground by a local man. But the other party put the blame on Zhang Hua and asked him to pay 50 yuan to settle it.

But as time went on, hardworking and industrious Taizhou people used their fighting spirit to influence the locals. They had realized that without these foreign businessmen, local businesses could not be so prosperous and the economy could not develop so fast.

Business war classic case, from selling shoes to shopping mall counters, Zhang Hua completed the pformation in 5 years.

In 1999, when "big fat hair" opened its first supermarket in Ji'nan, many businesses at that time did not realize that it was easy to make money through supermarket channels. Zhang Hua was the first business to enter footwear business at the supermarket.

With the rapid development of big RFA supermarket in Shandong, Zhang Hua's business has also risen.

Where does "big run hair" go? Where does Zhang Hua's shoe cabinet follow?

The pattern of making money can be duplicated.

Later, when Ji'nan's local high-end commercial leading Ginza mall opened, Zhang Hua put a flagship brand Babu into Ginza shopping mall.

Subsequently, a number of footwear brands it operated also entered.

Through the shopping mall route, in just a few years, Zhang Hua spread the shoe business to the Qilu land.

Through long-term contacts with shopping malls and supermarkets, Zhang Hua learned advanced management experience and laid the foundation for his future chain operation.

It is a blessing to lose your life, to take a step backward and to deal with things calmly.

People who do business can not do everything in their own right. They should build their own team and earn money by relying on the wisdom of the team.

We need to strengthen our public facilities in Dafen Village. We should adjust our train of thought and think more about how to promote the development of the village economy.

Zhang Hua, Dafen, Duqiao, facing the sea.

Vice president of Taizhou chamber of Commerce in Shandong Province, general manager of Ji'nan golden fish business Co., Ltd., general manager of Tian Wang fashion shoe city.