Made In China Is Not Only For China, But Also For The World.

In from May 29 to 30, 2008, the World Sports Goods Federation annual meeting and the China International Sporting Goods Industry Forum held jointly by the World Federation of sporting goods and China sports products Federation and the State Sports General Administration sports equipment center held the grand opening of the new China International Exhibition Center.

This is the second annual hosting of the World Sporting Goods Federation annual meeting of China Sporting Goods Federation after 2006, marking the continuous upgrading of China's position in the international sporting goods industry.

At the forum, the participants held an in-depth discussion on the international cooperation between Chinese and foreign sporting goods industry, and showed that China's sporting goods industry is playing an increasingly important role in the international division of labor.

Wang Jun, chairman of the State Sports General Administration of China, chairman of the China Sporting Goods Federation, said: China needs to maintain extensive contacts and close cooperation with the world. Since its accession to the World Sporting Goods Federation in 2001, the Federation of sports goods has actively supported the efforts made by the world sports goods Federation in standardizing the standards of sports equipment, promoting fair trade in sporting goods and promoting industrial development, and actively promoted mutual understanding and healthy development of sports goods industry.

As a big sporting goods manufacturing country that accounts for 60% of the world's sporting goods production, China needs to maintain extensive contacts and close cooperation with the rest of the world.

In 2006, when the World Sports Goods Federation annual meeting was first held in China, we again hosted the world sports products Federation annual conference and China International Sporting Goods Industry Forum on the theme of "brand innovation and sustainable development" this year. We also invited the relevant government departments to communicate and exchange with the world sports goods Federation and other international sports organizations leaders and famous sports enterprises at home and abroad on the issues of international trade friction, independent intellectual property rights and trademark protection.

I believe that the 2008 annual meeting of the World Federation of sporting goods and the China International Sporting Goods Industry Forum will open up a broader platform for the development of China's sporting goods industry and even the world's sporting goods industry, and lay a good foundation for future cooperation.

John Larsen, President of the World Sporting Goods Federation: China's continuous development of national brands can compete effectively with international brands. After the very successful forum in 2006, we are delighted to be back in China.

The International Olympic Committee has recognized that the World Federation of sports goods is a good representative of sports, and the Federation plays a strategic role in promoting and supporting the sporting goods industry.

In this forum, countries from Europe, Asia, North America and South America and Oceania can forge some cooperative tools to promote freer and fairer trade and improve human welfare through sports.

China is the most important developing country in the world. With the development of China's economy, more and more consumers in China have more spare time and more opportunities to participate in sports.

China has always been a major producer of high quality sports equipment, footwear and apparel in the world. The continuous development of national brands has been able to compete effectively with international brands.

Gilbert Felli, executive director of International Olympic Committee Olympic Games: I am very glad that the Chinese people are concerned about Olympic IOC. We are very happy to cooperate with you. Because in many subjects and discussions, we all have the same goal, that is, we must have a social responsibility.

I believe we will cooperate more with you in the future.

At the same time, I would also like to thank the Chinese government and the China Sports Federation for giving us this opportunity.

IOC is now very sad about the earthquake in Sichuan.

We also see the way the Chinese government deals with this situation. At the same time, we can also pay attention to the Olympic Games. We are also very happy to have a look at the Chinese sports authorities. They are very hard and able to make an educational activity. We also know that there are about 400 million Chinese children now. They have learned some Olympic values. We know that the market is very large, and we will see this country. The people of this country will soon come to the stage of world sports.

He Yuefeng, deputy director of the coordination and Management Department of the State Intellectual Property Office, has created a good intellectual property protection, environmental protection and commercial success, and the World Sports Goods Federation has maintained a good relationship with the State Intellectual Property Office of China.

The World Federation of sports goods has also paid close attention to the development of China's economy and the relationship between intellectual property rights and sports industry in recent years.

Many members of the Sporting Goods Federation are world famous sporting goods manufacturers. You must know that China has a vast potential market for sporting goods. The holding of the Beijing Olympic Games will also bring huge business opportunities to manufacturers from all over the world.

From the market demand of sporting goods, the value of all kinds of sports equipment, equipment and supplies needed for the 2008 Olympic Games in Beijing is close to 170 million yuan. The Chinese government welcomes people to bring their most advanced sporting goods and manufacturing technology to China, believing that the sporting goods and manufacturing technology you provide can provide a continuous impetus for the Olympic flame burning. The Chinese government will strive to build a good intellectual property protection environment, so that the patented products and manufacturing technologies of various countries can be fully and effectively protected, creating and maintaining favorable conditions for your business success.

Lv Zhihua, deputy director of the Trademark Office of the State Administration for Industry and Commerce: Taking trademark as an asset link, taking the road of technological innovation and characteristic management, trademark management and protection of exclusive right to trademark are of great significance for promoting the growth of sports goods enterprises and the development of sports industry in China.

Trademark is a very effective carrier to realize product development process to commodity conversion process, and product development to become effective profit eventually.

The combination of brand awareness, reputation and loyalty with product innovation and product quality can provide a more solid foundation for enterprises to gain greater profits in the limited product life cycle, especially for business interests.

The marketing development of sporting goods is also the competition of sports goods brand.

Sports are very diverse, and in recent years, people have been practicing the national fitness campaign. All the fitness activities have been detached from the competitive sports in the past. Everyone has the market need to apply some specialized or practical sports products. Every trademark of each enterprise, especially the well-known trademark, is more or less implying the position and superiority of this product in the similar products.

Therefore, it is an inevitable choice for enterprises to continue to take trademark as an asset tie, take the road of technological innovation and characteristic management, and enhance the overall competitiveness of enterprises.

Cheng Yongru, director of the import and Export Fair Trade Bureau of the Ministry of Commerce: the products made in China are not only made for China but also for the world. We must make people understand what is the present situation of trade protectionism, because trade protectionism is the worst case, it will cause everyone to suffer losses.

I think zero to zero tariffs, that is, free trade is right, and it is necessary for both sides to open their doors.

It can be seen that our market is quite open in China. We also hope that the EU market and other international markets can also open the door for Chinese products and open doors for those made in China, because the products made in China are not only made for China, but also for the world.

Many of the countries' brands have already begun in China. This is a very natural division of labor. It is also a natural product of the global division of labor. So we have to work together to find a common way to prevent trade.

We all hope to come up with a strategy and come up with a practical way to continue our cooperation.

Related links: at present, there are about 25000 enterprises engaged in sporting goods manufacturing in China, and "made in China" accounts for more than 65% of the world's sporting goods market share.

The developed manufacturing industry not only meets the needs of China's sports and fitness facilities, but also processes almost all the sports brands in the world. China plays an increasingly important role in the international sporting goods industry.

According to figures released by the China Sports Federation, sports equipment manufactured by Chinese enterprises and with independent brands will provide equipment for 14 major events in the 26 official events of the 2008 Olympic Games.

No doubt, "made in China" will play a further role in promoting the whole industry after entering the Olympic Games.