2013 Spring Sellers Should Be Cautious In Pricing.

< p > although the city is still in the cold winter, part of the "a href=" http://www.91se91.com/ "target=" _blank "clothing" /a "brand is hanging out of the fashionable spring dress early.

The reporter noted that compared with the average increase of nearly 10% in the past year, the price of spring clothes did not rise significantly this year.

In this regard, experts analyzed that the reason for the slight rise in spring clothing prices this year is partly due to stable cotton prices and little pressure on raw materials. On the other hand, affected by the macroeconomic situation, the purchasing power of consumers has been reduced, and the pressure on inventory in the previous quarter has led to brand optimism for this year's sales expectations and cautious pricing.

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< p > < strong > price did not rise significantly < /strong > < /p >

< p > yesterday afternoon, the reporter came to a number of department stores in Nanjing East Road, and saw that some brands had been hanging out of spring clothes early.

The ONLY brand salesperson in the Plaza told reporters that the new windbreaker jacket had been hanging out a week ago. Compared with last year, the price of this year's clothing has hardly changed. The reporter saw that a short chemical fiber coat was priced at 699 yuan, and another cotton long windbreaker was 799 yuan. A customer who was choosing windbreaker told the reporter: "I remember that the original price of a long wind garment bought two years ago would be more than 800 yuan, and now 799 yuan is still acceptable."

Sales staff said: "last year our jeans were the most expensive ones with 699 yuan and 799 yuan, but this year's new ones are 499 yuan and 599 yuan."

The salesman paused and said, "according to the current sales situation, if it goes up again, no one will buy it."

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< p > in the Esprit counters, the reporter saw that the new cotton army's green windbreaker was priced at 1299 yuan, and the short cotton coat was priced at 799 yuan, compared with the same price last year. The sales staff said, "the price of the short coat of the brand last year has already been more than 700 yuan, and this year and last year did not change much."

Reporters noted that compared with the previous spring sale, that is, most of the new spring clothes are not discounted this year. Many brands of shop assistants revealed that the main discount efforts were concentrated in winter clothes and few spring clothes.

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< p > in addition, compared with the previous bid price of thousands of yuan, this spring "a" href= "http://www.91se91.com/" target= "_blank" > shoes < /a > the price is obviously more rational, reporters in Yongan department store BELLE counters, the new spring shoes prices are around 798 yuan, sales personnel revealed that the price of new women's shoes only a few price increases, the rest did not change.

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< p > < strong > raw material cost < /strong > < /p >

< p > "the increase in spring clothing in the mall is not related to the stable cost of raw materials this year."

Shanghai a href= "http://www.91se91.com/" target= "_blank" > textile < /a > Secretary General Liu Yinfeng pointed out: "in the past few years, domestic cotton prices fluctuated relatively large, but the price has been relatively stable since last year, although it is still running at a high level, but for enterprises, it has not brought more cost pressures."

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< p > Liu Yinfeng pointed out that the cotton used by clothing enterprises to produce spring clothes may have been acquired in the three or four quarter of last year. In the weekly report of China's cotton market, which was provided by Ma Wenfeng, an analyst at Beijing Eastern agric Consulting Co. Ltd., the reporter found that in November last year, the monthly price of cotton was 18799 yuan / ton, down 2.01% compared to the same period last year. In addition, the average price between 8 and November last year was 18630 yuan / ton, down 4.34% from the same period last year.

"For the textile and clothing products in the supermarket, because the raw materials account for more than half of the cost, it is more affected by the cotton price. We have seen some stores in the" a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > prices decline with the decline in raw materials. "

Liu Yinfeng said.

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< p > < strong > Supplier cautious pricing < /strong > < /p >

< p > "suppliers are expected to be cautious about the sales situation this year. Of course, they dare not increase their prices rashly."

A shopping malls in Shanghai told reporters that, influenced by the impact of e-commerce and consumer purchasing power, suppliers are not optimistic about the sales of this year's shopping malls, and the growth of department stores is slowing down. Suppliers are naturally "lips and teeth cold".

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Xiong Xiaokun, a light industry researcher at CIC, admitted in an interview that new spring clothes generally rose less than three last year: first, last year, the inventory of Chinese clothing enterprises was relatively high. In order to digest inventory, enterprises adopted the strategy of "multi sales of Bo Li"; two, recently, the state carried out directional throwing and storing of cotton, and cotton prices were more stable, and there was no rise in the price of raw materials. The fluctuation of raw material cost of clothing was relatively small. Thirdly, influenced by the macroeconomic downturn, the purchasing power of consumers was reduced, and the purchasing power of consumers was reduced, and the demand for clothing was low in the market. Two

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< p > industry expects that garment enterprises will continue to digest channel inventory in the first half of this year. After inventory clearance, < a href= "http://www.91se91.com/news/index_c.asp" > franchisee < /a > the enthusiasm for ordering autumn and winter will be improved compared with before, and sales will be warmer in the second half of the year.

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