Armani In The Eyes Of Designer Zou You

Zou You's design

He once said, "I am right." Armani The most impressive impression is his women's suit, which evolved from the men's suit and at the same time different from the ordinary women's clothing. It has fundamentally changed the concept and let women have different temperament. I started to focus on Armani in the early 90s. When I was a student, I focused on the fashion quality of Armani. The general impression was: succinct design, black and white photographs, and faint breath. Later, more contacts began, not only to focus on his clothing, but from fashion design to building space to brand management, have a further understanding. When I was in school in 2011, I often went to school. Xie Take a look at the Armani flagship store. This shop is designed by Ando Tadao, a famous Japanese architect. It has a large area of goods, including men's wear, women's wear, children's wear and household articles. There's also a book bar and coffee shop. It shows a very complete atmosphere of elegance. All the connotations of Armani can be found in it. At that time, I realized that Armani had a very strong control over brand marketing. Through the way of brand extension, Armani's fashion empire has long covered the needs of children, adolescents, mature men and women. From the horizontal perspective, it has launched a comprehensive lifestyle experience for different groups, including clothing, accessories, cosmetics, perfume, home series, pen series for business people, high-end hotels, resort hotels and Howard houses for high-end groups. As a designer and a Brand operator I hope I can get some inspiration from the story of Armani.