When Did The Price War Of Homogenization Competition In Jinjiang Garment Industry Pform?

< p > Anta, 361 degrees, XTEP, these Chinese sports brands represent the glory of a city. They are also sponsored by the 2008 Beijing Olympic Games for different countries. < a href= "http://www.91se91.com/" target= "_blank" > dress > /a > for a time, many people laugh that CCTV five sets should be renamed Jinjiang channel, because 5 sets of advertisements are almost monopolized by Jinjiang brand.

These brands come from the same place - Jinjiang, Fujian.

A href= "http://www.91se91.com/" target= "_blank" > shoes < /a > clothing industry, which has once made this city proud, is now facing the throes of pformation. It is also the most outstanding inventory problem that a href= "http://www.91se91.com/" target= "_blank" > clothing "http://www.91se91.com/".

Insiders pointed out that the apparel industry is facing the problem of pformation, inventory is only the tip of the iceberg, and more important is the iceberg that can not be seen under stock.

Insiders say companies unable to support pformation will be washed out of the industry.

Ma Gang, a veteran independent critic of clothing industry, told IBTimes Chinese network that every company has some pressure on inventory.

At the end of 2012, the news of the 800 million stock pressure on the US bond market turned against the market, which aroused questions from all parties.

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< p > China Daily reported that XTEP international, PEAK sports and 361 degree three companies were 700 million 900 thousand yuan, 528 million yuan and 366 million yuan respectively, totaling nearly 1 billion 600 million yuan.

Ma Gang said that this figure looks normal, but many stocks are in the dealer channel or electricity supplier channel, this part is not reflected in the report.

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< p > it is understood that inventory is a direct manifestation of the pformation problem faced by the apparel industry at present, but the pformation should not only deal with the pressure of inventory.

After decades of rapid development, the apparel industry has reached the time of adjustment when it comes to production, supply and sales.

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< p > according to the data, alligator, one of the brands of Jinjiang, is a sports brand. Now it has pformed into a leisure brand.

Brand competition, including the competition between sports brand and leisure brand, is very intense. The degree of market positioning is very high. Everyone has positioned their brand consumers in the youth, and this group's competition is the most intense.

This leads to the homogenization of products, which will only lead to endless price war. Ma Gang said that this is another problem from the retail angle < a href= "http://www.91se91.com/news/index_c.asp > clothing industry < /a >.

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< p > Li Jun, Executive Deputy Secretary General of Fujian footwear industry association, said that at present, the stock of Fujian Quanzhou shoes has exceeded 4 billion yuan.

In the weak economy in 2012, more and more stock was due to the high gross profit of sports brands, and even though they had gone through three levels of channels or even more, each channel could still maintain good gross margins. But now the cost has gone up and the gross profit has dropped.

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< p > from the perspective of production, production and demand have been deviant after multilevel channels, because the early warning system of the industry's supply chain is incomplete.

Under the pressure of economic crisis, many enterprises are continuing their previous business models.

Many brands do not have the chance to make the pition, and directly quit the industry. The enterprises that once made shoes brand have pferred to do the a href= "http://www.91se91.com/news/index_s.asp" brand "/a" and "Adidas", Ma Gang pointed out.

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